Using events to drive deeper member engagement

Steve ThomasManaging DirectorPurple Vision@stevethomas393

James TennetEvents ManagerResource Alliance@jammy10net

• Technology – CRM, digital, web, data• Digital – strategy, skills, tech, training• CRM – Salesforce CRM Service Cloud, Marketing Cloud• Database – Integra, Care, Raiser’s Edge, ThankQ, • Data & Analytics – reporting, data, stakeholder journeys

About Purple Vision

Nonprofits of all sizes & focus

InternationalProfessional, Membership & Regulatory

Monarchy model

organisation

organisation

Democracy model

Social model

IFC1000 change makers500 organisations100 expert speakers60 countries

Event apps and their role in driving member engagementJames TennetEvents ManagerResource Alliance@jammy10net

• Engaging members as directly as possible

• Traditional methods – emails, website, social media, blogs etc. – easy to ignore

• An App is a specialised, personalised tool in the member’s pocket

Reasons to invest

• The first challenge – getting people to download

• Download the App to… see the programme see who else is attending start networking

Adoption

• The second challenge – getting people to use regularly

• Features that work:1. Networking tool

Conversion

• The second challenge – getting people to use

• Features that work:1. Networking tool2. Personalisable programme

Conversion

• The second challenge – getting people to use

• Features that work:1. Networking tool2. Personalisable programme3. Sharing

Conversion

• The second challenge – getting people to use

• Features that work:1. Networking tool2. Personalisable programme3. Sharing4. Logistical information

Conversion

1. Exhibitors & sponsors

Features that DON’T always work

1. Exhibitors & sponsors2. Maps

Features that DON’T always work

1. Exhibitors & sponsors2. Maps3. Gamification….

Features that DON’T always work

Benefits1. Interactive home feed

The organiser – What’s in it for you?

Benefits1. Interactive home feed2. Push notifications

The organiser – What’s in it for you?

Benefits1. Interactive home feed2. Push notifications3. Attendee information

(self populated)

The organiser – What’s in it for you?

Benefits1. Interactive home feed2. Push notifications3. Attendee information

(self populated)4. Sponsorship

opportunities

The organiser – What’s in it for you?

Data & stats!

Data & stats!

Potential pitfalls1. Pre-planning2. Notifications not turned on3. Mobile platforms4. Data Protection

The organiser – What’s in it for you?

1. Engage users 365 days a year

2. App for the organisation

Next steps for us

1. Reading(e.g http://www.eventmanagerblog.com/)

2. Free demos / webinars etc• http://appssential.com/products/event-journey• https://eventresources.doubledutch.me• http://www.crowdcompass.com/uk/resources/cms-app-walkthrough.shtml• http://www.eventmobi.com/product/demo/• https://www.quickmobile.com/contact/request-demo

3. Download other event’s Apps

4. Contact developers

Next steps for you?

Any questions?

Steve ThomasManaging DirectorPurple Vision@stevethomas393steve.thomas@purple-vision.comwww.purple-vision.com

James TennetEvents ManagerResource Alliance@jammy10netjames@resource-alliance.orgresource-alliance.org