using digital signage to boost your brand’s performance
DESCRIPTION
This presentation is part of my lecture about digital signage integration with social network sites. Lecture was held during "The Marketing Experience!" conference in Belgrade.TRANSCRIPT
USING DIGITAL SIGNAGE TO BOOST YOUR
BRAND’S PERFORMANCE
about.me/bobrock
BobRock?
Digital signage
Digital signage is a form of electronic display that shows Television programming, menus, information, advertising and other messages.
http://en.wikipedia.org/wiki/Digital_signage
Digital signage
Digital signage is any form of business communication where a dynamic messaging device is used to take the place of, or supplement, other forms of messaging.
A Beginner’s Guide to Digital Signage
Digital signage
Why?
Digital signage taps into people's love affair with television without the expenses and headaches of actually delivering „real” television.
Why?
Digital signage offers those with something to say a way to deliver their message in a targeted, effective manner.
Why?
Digital signs can be updated within minutes to take advantage of special opportunities or circumstances (unlike printed signs).
Why?
Digital signage messaging can be created to appeal to the needs and desires of audience as they change through the day (dayparting).
Why?
Combining traditional digital signage with interactive capability in a hybrid solution is powerful for anyone who has message to deliver and transaction to conduct.
Why?
People want to engage with brands they care about, and integrating social media into digital signage makes it even easier for people to engage.
How?
The more you know about your customer, the more relevant your social media will be for them.
How?
If a consumer sees social platform integrated into digital sign, it is a signal that the consumer can interact with brand (You) through that platform.
How?
Ensure that your digital sign is in visually prominent location.
How?
Engage you customer, don't wait for them to engage you.
How?
Be patient!
Case study
All characters appearing in this work are fictional. Any resemblance to real persons, living or dead, is purely coincidental.
Case study
Case study
Case study
Case study
Inform As You Wish
Inform As You Wish
http://asyouwish.com.hr/ http://youtu.be/psX_ypyg5ao http://youtu.be/ajZzVYKg3W8
Sagena
We secure you, we inform you, we invite you... and much more
That's all folks