using digital media to build a profitable business
DESCRIPTION
Presentation by Aaron Mottern (www.ghostpepperagency.com) at the March 14, 2012 ACA Lighthouse Speaker Series. www.lighthousegrowthresources.com www.uncommonwisdomblog.comTRANSCRIPT
How to Use Digital Media to Build a Profitable Business
By: Aaron J. Mottern
Who is Aaron Mottern?
• Entrepreneur• Digital Strategist• Community Friend• City Dweller• Animal Lover
What is Digital Marketing?
• Internet based advertising– Search Engine Optimization (SEO)– Search Engine Marketing (SEM)– Pay-Per-Click/Display Advertising– Display Advertising– Online PR
• Social Media Marketing– Facebook– LinkedIn– Twitter
• Blog Marketing– Stubble Upon– Digg
Why is Digital Marketing Important?
Why is Digital Marketing Important?
Why is SEO Important?
Does Digital Marketing Work?
Why Use LinkedIn?
Does Facebook Work?
Will Your Blog Help SEO?
How Do You Do This?
• Commit to your digital media budget• Define your target market• Identify the digital media that best fits your
market• Create a goal for your campaign• Develop your digital marketing strategy• Empower a champion to own the
implementation of your strategy
What Can You Do Now?
• Set up Google Analytics & Web Master accounts• Add a blog to your website• Claim your search engine map listings• Sign up for online directories• Select one social media channel to master• Create premium content for your new blog• Add links into all company email signatures
“Just Do It”
Tips & Tricks
Optimize Your Website
• Title Tags• META Descriptions• “H” Tagged Content Titles• Keyword Content• 404 Error Pages• 301 Redirects• Internal and External Links• XML Site Map
Optimize Your Map Listing
• 100% Completeness• Keyword Description• Relevant Photos• Relevant Videos• Targeted Categories• Service Area• Review Requests
Top Blogging Tactics
• Target your content to an audience likely to share• Make your blog's content SEO-friendly• Use Twitter, Facebook and Google+ to share your posts &
find new connections• Add graphics, photos and illustrations with back link • Conduct keyword research while writing your posts• Participate in social sharing communities like Reddit +
StumbleUpon• Interact with other blogs via comments• Participate in Q&A sites
Top Facebook Tactics
• Create fan liking campaigns• Use a campaign software - www.ShortStack.com • Reward your top influencers• Use your fans for a focus group• Test Facebook PPC campaigns• Offer promotions• Stagger your educational and fun postings• Comment quickly to postings
Top LinkedIn Tactics
• Ensure 100% completeness• Optimize your profile• Ask for recommendations• Use LinkedIn add-on profile apps and plug-ins• Create a company page• Be a paid member• Promote yourself and your company in LinkedIn groups• Build your own group• Research sales prospects and utilize direct email• Promote your business using LinkedIn
Top Twitter Tactics
• Share tips related to your business and work-life balance• Share photos of conferences, products and other finds• Share news and commentary related to your business• Link to content with a summary of why it’s valuable• Feed your tweets into Facebook and LinkedIn• Participate in tweets related to your industry • Post discounts and offers on Twitter• Follow industry experts, companies and competitors • Be authentic, genuine and real
