using digital media to build a profitable business

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Post on 13-May-2015




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Presentation by Aaron Mottern ( at the March 14, 2012 ACA Lighthouse Speaker Series.


  • 1.How to Use Digital Media to Build a Profitable BusinessBy: Aaron J. Mottern

2. Who is Aaron Mottern? Entrepreneur Digital Strategist Community Friend City Dweller Animal Lover 3. What is Digital Marketing? Internet based advertising Search Engine Optimization (SEO) Search Engine Marketing (SEM) Pay-Per-Click/Display Advertising Display Advertising Online PR Social Media Marketing Facebook LinkedIn Twitter Blog Marketing Stubble Upon Digg 4. Why is Digital MarketingImportant? 5. Why is Digital MarketingImportant? 6. Why is SEO Important? 7. Does Digital Marketing Work? 8. Why Use LinkedIn? 9. Does Facebook Work? 10. Will Your Blog Help SEO? 11. How Do You Do This? Commit to your digital media budget Define your target market Identify the digital media that best fits yourmarket Create a goal for your campaign Develop your digital marketing strategy Empower a champion to own theimplementation of your strategy 12. What Can You Do Now? Set up Google Analytics & Web Master accounts Add a blog to your website Claim your search engine map listings Sign up for online directories Select one social media channel to master Create premium content for your new blog Add links into all company email signatures 13. Just Do It Tips & Tricks 14. Optimize Your Website Title Tags META Descriptions H Tagged Content Titles Keyword Content 404 Error Pages 301 Redirects Internal and External Links XML Site Map 15. Optimize Your Map Listing 100% Completeness Keyword Description Relevant Photos Relevant Videos Targeted Categories Service Area Review Requests 16. Top Blogging Tactics Target your content to an audience likely to share Make your blogs content SEO-friendly Use Twitter, Facebook and Google+ to share your posts& find new connections Add graphics, photos and illustrations with back link Conduct keyword research while writing your posts Participate in social sharing communities like Reddit +StumbleUpon Interact with other blogs via comments Participate in Q&A sites 17. Top Facebook Tactics Create fan liking campaigns Use a campaign software - Reward your top influencers Use your fans for a focus group Test Facebook PPC campaigns Offer promotions Stagger your educational and fun postings Comment quickly to postings 18. Top LinkedIn Tactics Ensure 100% completeness Optimize your profile Ask for recommendations Use LinkedIn add-on profile apps and plug-ins Create a company page Be a paid member Promote yourself and your company in LinkedIn groups Build your own group Research sales prospects and utilize direct email Promote your business using LinkedIn 19. Top Twitter Tactics Share tips related to your business and work-life balance Share photos of conferences, products and other finds Share news and commentary related to your business Link to content with a summary of why its valuable Feed your tweets into Facebook and LinkedIn Participate in tweets related to your industry Post discounts and offers on Twitter Follow industry experts, companies and competitors Be authentic, genuine and real 20. Contact MeAaron J. MotternEmail: aaron@ghostpepperagency.comCell: (314) 629-4505


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