user experience lessons learned from a pickup artist
DESCRIPTION
Cross-references Pickup Artist techniques with analogues in User Experience Design. The PUA movement has gotten a lot of attention in recent years with the publishing of Neil Strauss’s The Game and the VH1 reality show The Pickup Artist. This presentation conflates some ideas presented in Neil Strauss’s book with guidelines of user experience.TRANSCRIPT
User Experience Lessons Learned
from a Pickup ArtistPresented by: Richard Bourgault
@AlreadyRich
Slides & Content by: Brie Anne Demkiw - @breezyskiesRichard Bourgault - @AlreadyRich
What is UX?
Credit: Information Architects Inc.
Technology
Corporate Communications
Know Your Target
"Tattoo on the lower back. Might as well be a bullseye."
Know Your Target
Understand & Use the Context
Understand & Use the Context
Test Early & Often
Test Early & Often
Photo Credit: Wireframes Magazine
Use Failure as a Tool
Use Failure as a Tool
“Peacocking”
“Peacocking”
Social Proof“Pivot”
Social Proof
Persuasion Techniques:Scarcity & Time Constraints
Persuasion Techniques:Scarcity & Time Constraints
Trivialities Are NOT Trivial
“Your eyes are beautiful… what color are they naturally?”
Confidence :Congruency between actions
and words
“NEG”
Trivialities Are NOT Trivial
For More Information...
• Presenter: @AlreadyRich
• Slides & Content: @breezyskies, @AlreadyRich
• Realskies UX Engineering: @Realskies or www.realskies.com