User Experience for Mobile

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@adny's presentation to the @MKE_UX group for the July, 14 2010 meeting. http://mkeux.com/

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<ul><li> 1. Mobile User Experience Design<br />Mobile User Experience Design<br />@MKE_UX<br />July 14, 2010<br /></li></ul> <p> 2. 3. 4. 5. 6. 7. 8. 9. 10. </p> <ul><li>Connectivity </li></ul> <p> 11. Context 12. Accessibility 13. SimplicityOverview<br /> 14. Connectivity<br />Connectivity provides the ability to enhance an experience by including content, competition, and conversation.<br />Connectivity provides the ability to enhance an experience by including content, competition, and conversation.<br /> 15. 16. 17. 18. 19. 20. 21. in the right places.<br />The right things<br />Context<br /> 22. Personal, Private, Intimate<br /> 23. Personal, Private, Intimate<br /> 24. Personal, Private, Intimate<br /> 25. 26. Contacts<br /> 27. Twittelator <br /> 28. HootSuite<br /> 29. Foursquare<br /> 30. Fluent News<br /> 31. ESPNSportscenter<br /> 32. Search<br /> 33. Search<br />Google App: <br />Images<br /> 34. Search<br />Google App: <br />Images<br />Google Maps: <br />Local<br /> 35. Search<br />Google App: <br />Images<br />Google Maps: <br />Local<br />Fluent News: <br />News<br /> 36. Search<br />Google App: <br />Images<br />Google Maps: <br />Local<br />Fluent News: <br />News<br />Career Builder: <br />Jobs<br /> 37. Predictive Search<br /> 38. 39. Predictive Search<br /> 40. Location<br />The more you understand about a users location, the better you can shape their experience.<br /> 41. 42. 43. 44. 45. Continuity<br />Continuity does not rule out fresh approaches to fresh situations.<br />- Dean Rusk <br />Continuity<br /> 46. Partial Attention<br />Constant Interruption<br /> 47. Partial Attention<br />Constant Interruption<br /> 48. Partial Attention<br />Constant Interruption<br /> 49. 50. Sync<br /> 51. 52. 53. Whispersync<br /> 54. Resume<br /> 55. Accessibility<br />Catering to constraints<br />Accessibility<br /> 56. Interaction Paradigms<br /> 57. Touch<br /> 58. 59. Touch<br /> 60. Accelerometer<br /> 61. Accelerometer<br /> 62. Accelerometer<br /> 63. Accelerometer<br /> 64. Voice<br /> 65. Speed<br /> 66. Single Task Focus<br /> 67. Single Task Focus<br /> 68. Linear Experience<br />A<br />C<br />B<br /> 69. Linear Experience<br /> 70. Linear Experience<br /> 71. A/B Decisions<br /> 72. Scalability<br /> 73. Scalability<br /> 74. Scalability<br /> 75. Scalability<br /> 76. Scalability<br /> 77. Scalability<br /> 78. Scalability<br /> 79. Size Matters<br /> 80. 81. 82. 83. 84. 85. 86. 87. 88. 89. 90. 91. 92. 93. 94. 95. 96. 97. Simplicity is the most difficult thing to secure in this world; it is the last limit of experience and the last effort of genius.<br />- George Sand<br /> 98. Take-away<br />Connectivity often defines a users context<br />Successful strategies focus on delivering value to users in context<br />Platforms will continually evolve, be flexible and anticipate change<br />Focus on one task at a time, make that task easy to accomplish<br />Prototype early and often<br /> 99. End<br />Simplicity is the ultimate sophistication.<br />-Leonardo da Vinci<br /> 100. End<br />-Leonardo da Vinci<br /> 101. Appendix<br /> 102. Market Share: Web Consumption in North America<br />Quantcast June, 2010<br /> 103. Smartphone Growth<br />Gartner claims a 48.7% increase in smartphone sales of 54.3 million units in Q1 2010 compared to Q1 2009 <br />IDC pegs growth at 56.7% on 54.7 million units for the same period.<br /> 104. Mobile OS Growth<br />Gartner claims that sales of Android-based phones increased 707% year-on-year<br />Apple's iPhone OS also saw growth from 10.5% in 1Q09 to 15.4% in 1Q10 <br />RIM was down from 20.1% to 19.4%<br />Symbian dropped from 48.8% to 44.3%<br /> 105. Spiral Model<br /></p>