User Experience for Mobile

Download User Experience for Mobile

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@adny's presentation to the @MKE_UX group for the July, 14 2010 meeting. http://mkeux.com/

TRANSCRIPT

  • 1. Mobile User Experience Design
    Mobile User Experience Design
    @MKE_UX
    July 14, 2010

2. 3. 4. 5. 6. 7. 8. 9. 10.

  • Connectivity

11. Context 12. Accessibility 13. SimplicityOverview
14. Connectivity
Connectivity provides the ability to enhance an experience by including content, competition, and conversation.
Connectivity provides the ability to enhance an experience by including content, competition, and conversation.
15. 16. 17. 18. 19. 20. 21. in the right places.
The right things
Context
22. Personal, Private, Intimate
23. Personal, Private, Intimate
24. Personal, Private, Intimate
25. 26. Contacts
27. Twittelator
28. HootSuite
29. Foursquare
30. Fluent News
31. ESPNSportscenter
32. Search
33. Search
Google App:
Images
34. Search
Google App:
Images
Google Maps:
Local
35. Search
Google App:
Images
Google Maps:
Local
Fluent News:
News
36. Search
Google App:
Images
Google Maps:
Local
Fluent News:
News
Career Builder:
Jobs
37. Predictive Search
38. 39. Predictive Search
40. Location
The more you understand about a users location, the better you can shape their experience.
41. 42. 43. 44. 45. Continuity
Continuity does not rule out fresh approaches to fresh situations.
- Dean Rusk
Continuity
46. Partial Attention
Constant Interruption
47. Partial Attention
Constant Interruption
48. Partial Attention
Constant Interruption
49. 50. Sync
51. 52. 53. Whispersync
54. Resume
55. Accessibility
Catering to constraints
Accessibility
56. Interaction Paradigms
57. Touch
58. 59. Touch
60. Accelerometer
61. Accelerometer
62. Accelerometer
63. Accelerometer
64. Voice
65. Speed
66. Single Task Focus
67. Single Task Focus
68. Linear Experience
A
C
B
69. Linear Experience
70. Linear Experience
71. A/B Decisions
72. Scalability
73. Scalability
74. Scalability
75. Scalability
76. Scalability
77. Scalability
78. Scalability
79. Size Matters
80. 81. 82. 83. 84. 85. 86. 87. 88. 89. 90. 91. 92. 93. 94. 95. 96. 97. Simplicity is the most difficult thing to secure in this world; it is the last limit of experience and the last effort of genius.
- George Sand
98. Take-away
Connectivity often defines a users context
Successful strategies focus on delivering value to users in context
Platforms will continually evolve, be flexible and anticipate change
Focus on one task at a time, make that task easy to accomplish
Prototype early and often
99. End
Simplicity is the ultimate sophistication.
-Leonardo da Vinci
100. End
-Leonardo da Vinci
101. Appendix
102. Market Share: Web Consumption in North America
Quantcast June, 2010
103. Smartphone Growth
Gartner claims a 48.7% increase in smartphone sales of 54.3 million units in Q1 2010 compared to Q1 2009
IDC pegs growth at 56.7% on 54.7 million units for the same period.
104. Mobile OS Growth
Gartner claims that sales of Android-based phones increased 707% year-on-year
Apple's iPhone OS also saw growth from 10.5% in 1Q09 to 15.4% in 1Q10
RIM was down from 20.1% to 19.4%
Symbian dropped from 48.8% to 44.3%
105. Spiral Model