user experience design - ued

In Internet businessUser Experience Design (UED) is common sense of understanding your customers well….

Part 2

Intermediate level

All about internet and users…

Preeti Arora

People don’t have patience– Internet is a sea in which many options are available so if people don’t get answers immediately they give up and go to another option….

You need to be there where the users are….so know thy users first

Who are the users….?

The Demographics are

Total Internet users we have in the world 2010


Total Internet users we have in the world 2010

1966,514,816

28.7% of total population in the world


Total no. of users in top 5 countries

1. China 420,000,000 31.8%

2. European Union 337,779,055 67.6%

3. United States 239,232,863 77.4%

4. Japan 99,143,700 78.2%

5. India 81,000,000 6.9%

Which language they speak….?


Top Ten Languages in the internet

English 536,564,837 42.0 %

Chinese 444,948,013 32.6 %

Spanish 153,309,074 36.5 %

Japanese 99,143,700 78.2 %

Portuguese 82,548,200 33.0 %

German 75,158,584 78.6 %

Arabic 65,365,400 18.8 %

French 59,779,525 17.2 %

Russian 59,700,000 42.8 %

Korean 39,440,000 55.2 %

TOP 10 LANGUAGES 1,615,957,333 36.4 %

Rest of the Languages

350,557,483 14.6 %

WORLD TOTAL 1,966,514,816 28.7 %

What do they do….?


Total Population in the world 2010

6,845,609,960



6,845,609,960

68.26% of population has IQ level of 85 to 115 on Bell curve



6,845,609,960


The difference between have and have not nation is intelligence



6,845,609,960


The difference between have and have not nation is intelligence

When population increases IQ of people decreases

Learn more about your users….



6,845,609,960

Visual (spatial) : They prefer using pictures, images, and spatial understanding.

Verbal (linguistic) : They prefer using words, both in speech and writing.



6,845,609,960

Visual (spatial) : They prefer using pictures, images, and spatial understanding.

Verbal (linguistic) : They prefer using words, both in speech and writing.

• Less then 30% people use visual spatial Thinking• 45% people use both visual and verbal thinking

• 25% people use verbal thinking

Mobile Internet Will Overtake Desktop Internet Soon….Are we making our websites mobile friendly


Total Mobile users in the world

4,600,000,000

67.6% of the total population in the world


30.6% people use mobile internet

The total number of mobile internet users are expected to reach 134 million (43.5%)

by 2013

Do you know that people enjoys aesthetically pleasing items more then user friendly items….

Out of Box Experience

is

The first impression

which describes user’s first interaction and experience with the product or service.


is


The 5 ways are…..1. Know your customers

2. Understand the purchasing environment

3. Provide an easy to use task flow

4. Testing of design with real customers

5. Be consistent


is


General usability guidelines for visualization1. Good color contrast

2. Readable font size

3. Clear titles

4. Proper instructions (Information architecture)

5. Good zooming and planning options

6. Clear feedback

Technology is doubling its speed after every 10 to 11 years….

But Internet is doubling its speed after every 18 months….

So what can we do to add more users on internet….

How to increase site traffic

Website traffic means the number of hits the site has, the number of page views, the number of sessions or the number of unique

visitors. All these are indicators of website traffic.

Optimize your site (SEO).Try to come on the top on the search engines when people search for keyword phrases related to your products or services.

Get your site listed in directories.Submit your site to all the major web directories. This will generate traffic directly from the directories and will help to improve your link popularity.

Get listed in search engines.Submit your site to all the major search engines.

Get links to your site.Get people with complimentary sites to link to yours. Links lead to clicks onto your website and help to improve your search engine rankings.

Buy links to your site.Buy text links on other websites. That will make more spiders stop by, more people will click through, and I will create better search engine rankings.

Buy banner ads.Buy banner ads on other websites. It helps to build brand recognition.


Pay for clicks to your site.Pay for clicks on the search engines so that people will see your site in the sponsored links section of the search results when they search for keyword phrases related to your products or services.

Use public relations (PR).Get news coverage of your business and your site. Approach online and traditional media. This will often lead to others placing links pointing to your website, which leads to more clicks and also to improved search engine rankings.

Use E-mail marketing.It’s effective for the cost. Send out your special offers.

Use off-line marketing.Promote your site. Put your url on all your license plates. Paint it on your car. Buy newspaper and yellow pages ads with your url. Put up flyers and stickers. Sponsor a little league team. Do anything and everything to spread the word about your website around your city.

Get published.Write articles for publication on other websites. The author profile will link to your site.

The article will show that you're an expert.Publish yourself.

Write articles for your own site regularly. This will help you to be visible on the search engines and convince your visitors to come back over and over.


Create a newsletter.Ask visitors to sign up for your newsletter, and give them an option to send it along to people they know. Send them a newsletter regularly with new articles or with special offers of the month and the latest products.

Give awards for excellent sites in your niche.This helps you add more links back to your site and establishes you as a credible reviewer, like an expert in your space.

Create an RSS feed.Give people another way to interact with your content.

Be accessible.Build your site in such way that it is accessible to all browsers and to Mobile phones, PocketPC and Palm Pilot users. People with disabilities buy things too. Make your site Section 508 complaint.

Try to use future technologies in websites

1) Virtual Reality2) Artificial intelligence3) Simulated reality….

Virtual Reality is to create an artificial environment by creating stimulation through machines or devices, it gives user the feel of real environment i.e. animated e learning CDs….can be used in tutorials and banners by making them animated.

To read more http://en.wikipedia.org/wiki/Virtual_reality

http://en.wikipedia.org/wiki/Virtual_reality

Artificial Intelligence is the science and engineering of making intelligent machine….can be used in action buttons right now.

To read more http://en.wikipedia.org/wiki/Artificial_intelligence

http://en.wikipedia.org/wiki/Artificial_intelligence

Simulated Reality is the method to transmit data from computer to the user in which the user may or may not know that he is under some kind of simulation….can be used in designing of the information architecture of the website by understanding the psychology of the maximum users.

To read more http://en.wikipedia.org/wiki/Simulated_reality

http://en.wikipedia.org/wiki/Simulated_reality

So UED is…. To understand the point of view of the user and making him understand what your product can do to simplify his problems…

Its all about taking care of each other, communicating properly and an effort to create a mutually beneficial relationship….

Thank youby

Preeti [email protected]

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