user experience design strategies

27
User-centered Design Strategies

Upload: isha-suri

Post on 28-Jan-2015

113 views

Category:

Design


4 download

DESCRIPTION

User experience design strategies

TRANSCRIPT

Page 1: User experience design strategies

User-centered Design Strategies

Page 2: User experience design strategies

Web Design is not just an art.It’s science too!

You must blend everything in right proportion, or it may blow up.

Page 3: User experience design strategies

Create a pleasing aesthetic that communicates function and gives easy access to content.

Page 4: User experience design strategies

So, what it takes to create this so-called BLEND?

Page 5: User experience design strategies

Start with Analyzing things

Page 6: User experience design strategies

What are you trying to achieve with your website? What is the website’s main purpose? Who's your audience?

Remember, whatever that function is, your design must focus on fulfilling it.

Page 7: User experience design strategies

• Understand• Research• Evaluate• Innovate• Strategize and Plan

• Business Landscape

• Organizational Structure

• Organizational Objectives

• Website Objectives

• Target Audience and Users

• Brands, Products, Markets

• Marketing Strategy

Analyze

Page 8: User experience design strategies

Analyze

• Understand• Research• Evaluate• Innovate• Strategize and Plan

• User Research

• User Goals and Stories

• Personas, Scenarios, and Activities

• User Pain, Needs, Wants, Desires

Page 9: User experience design strategies

• Understand• Research• Evaluate• Innovate• Strategize and Plan

• Competition

• SWOT

• Positioning

• USP

• Differentiators

• Segments

Analyze

Page 10: User experience design strategies

• Understand• Research• Evaluate• Innovate• Strategize and Plan

• Emotional design

• Social interaction

• Concept

• Communication strategy

Analyze

Page 11: User experience design strategies

• Understand• Research• Evaluate• Innovate• Strategize and Plan

• Website objectives

• Website strategy

• Communication strategy

• Approach/ Treatment/ Style/ Tone

Analyze

Page 12: User experience design strategies

Refine ideas to get a master idea. Put them at work. Test them all!

Page 13: User experience design strategies

• Functional Specification• Content Design• Information Architecture• Usability Evaluation

• Understand requirements

• Brainstorm

• Validate baseline features and functionalities

• Define differentiator features and functionalities

• Create a specification document

Organize

Page 14: User experience design strategies

• Functional Specification• Content Design• Information Architecture• Usability Evaluation

• Content to meet business and website objectives

• Content to meet user objectives

• Content to increase conversion rate

Organize

Page 15: User experience design strategies

Organize

• Functional Specification• Content Design• Information Architecture• Usability Evaluation

• Structure and zoning

• Navigation design

• Content architecture

• Page level detailed information

• Architecture

Page 16: User experience design strategies

Organize

• Functional Specification• Content Design• Information Architecture• Usability Evaluation

• Wireframe validation

• A/B or Multivariate testing

• Cognitive walkthroughs

• Heuristic evaluations

• Eye tracking

• Iterative prototyping

Page 17: User experience design strategies

Start creating an experience.An aesthetic, usable design!

Page 18: User experience design strategies

Design

• Communication Design• Visual Design• Usability Evaluations• Deliverables

• Communication design to communicate core messages

• Maximize impact

• Persuasive communication

• Soft/ hard sell

• Category/ brand sell

Page 19: User experience design strategies

Design

• Communication Design• Visual Design• Usability Evaluations• Deliverables

• Data visualization

• Page design with acute focus on enhancing communication

• Visualization

• Typography

Page 20: User experience design strategies

Design

• Communication Design• Visual Design• Usability Evaluations• Deliverables

• Wireframe validation

• A/B or Multivariate testing

• Cognitive walkthroughs

• Heuristic evaluations

• Eye tracking

• Iterative prototyping

Page 21: User experience design strategies

Design

• Communication Design• Visual Design• Usability Evaluations• Deliverables

• Photoshop source files

• Style guide

Page 22: User experience design strategies

Nailed it?Time to put it into production.

Page 23: User experience design strategies

Tie Up

• Front-end development• Back-end integration• Deployment• Testing

Page 24: User experience design strategies

It’s quite easy to lose track of your goals and end up with something that is beautiful.

Page 25: User experience design strategies

Do not fall into the trap of implementing the latest design trends just because they look attractive.

Page 26: User experience design strategies

Think through every design decision you make.

Don’t just build a beautiful website: make a website that really works.

Page 27: User experience design strategies

Get Going Now!!!