User Experience and your Intranet Brand
Post on 16-Apr-2017
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User experience and your intranet brand.
Ben Rowe UX Designer, Thirst Studios
The history of branding.
ITS WHAT YOU SAY IT IS
ITS WHAT THEY SAY IT IS
ITS ALL ABOUT ME
PC or Mac?
Source : The Brand Gap
Brand is a stand-in, a euphemism, a shortcut for a whole bunch of expectations, worldview
connections, experiences, and promises that a product or service makes, and these allow us to
work our way through a world that has thirty thousand brands that we have to make
decisions about every day.
Our brand will only ever be the memory of the experience our
people had when interacting with us
B = T + D BRAND TRUST DELIGHT
THE BRAND GAP : MARTY NUEMEIER
UX = T + D USER
EXPERIENCE TRUST DELIGHT
User Experience IS
BUILDING A GREAT
INTRANET BRAND / EXPERIENCE
love & belonging
Functional & Reliable
Functional & Reliable
FUNCTIONAL & RELIABLE
Can I navigate to what Im looking for?
Does search actually work?
Is the content relevant? Accurate?
Is it up to date?
Easy to learn?
Easy to use?
Easy to remember?
What if I make a mistake?
Designing software that's just usable is like
a chef creating food that's just edible
Its not about more
People dont want a quarter-inch drill, they want
a quarter-inch hole.
Understand the user User Interviews & Surveys Workshops and Jams Contextual Enquiries Personas Talk to them! Involve them!
Screenshot courtesy of AMP Used with permission of Step Two Designs
Visual design & polish
BEAUTIFUL? DOES IT HAVE TO BE
Users spend 99% of their time on other
Understand the user journey
Screenshot : designingcx.com
Screenshot courtesy of Coca Cola Used with permission of Step Two Designs
Screenshot courtesy of Scotts Miracle Gro. Used with permission of Step Two Designs
Show a human side
Sparke Helmore Lawyers
Screenshot courtesy of Sparke Helmore Lawyers. Used with permission of Step Two Designs
Showcase people & culture
Screenshot courtesy of the DuluxGroup Used with permission of Step Two Designs
Screenshot courtesy of IDEO Used with permission of Step Two Designs
Bring out the best in staff
Screenshot courtesy of Barclays Bank Used with permission of Step Two Designs
HINT : ITS ALL ABOUT ME
This Intranet is Awesome
This Intranet Makes Me Awesome
Which one is better?
HOW DOES MY INTRANET HELP ME TO BE
Getting Shit Done
Improving my skills
Build my network of awesome people
Collaborating with others
Recognition for my hard work
Functional / Reliable