User Experience and your Intranet Brand

Download User Experience and your Intranet Brand

Post on 16-Apr-2017

1.341 views

Category:

Internet

4 download

Embed Size (px)

TRANSCRIPT

  • User experience and your intranet brand.

    Ben Rowe UX Designer, Thirst Studios

  • WHAT IS

    BRANDING?

  • The history of branding.

  • ITS WHAT YOU SAY IT IS

  • ITS WHAT THEY SAY IT IS

  • ITS ALL ABOUT ME

  • PC or Mac?

  • Source : The Brand Gap

  • Brand is a stand-in, a euphemism, a shortcut for a whole bunch of expectations, worldview

    connections, experiences, and promises that a product or service makes, and these allow us to

    work our way through a world that has thirty thousand brands that we have to make

    decisions about every day.

    SETH GODIN

  • Our brand will only ever be the memory of the experience our

    people had when interacting with us

    STEVE SAMMARTINO

  • B = T + D BRAND TRUST DELIGHT

    THE BRAND GAP : MARTY NUEMEIER

  • UX = T + D USER

    EXPERIENCE TRUST DELIGHT

  • User Experience IS

    Branding

  • BUILDING A GREAT

    INTRANET BRAND / EXPERIENCE

  • safety

    love & belonging

    physiological

    esteem

    self- actualisation

    MASLOW

  • esteem

    self- actualisation

    Usable

    Useful

    Delightful

    Functional & Reliable

  • esteem

    self- actualisation

    Usable

    Useful

    Delightful

    Functional & Reliable

    TRUST

    DELIGHT

  • FUNCTIONAL & RELIABLE

  • USABLE

  • USABLE CONTENT

    Can I navigate to what Im looking for?

    Does search actually work?

    Is the content relevant? Accurate?

    Is it up to date?

  • USABLE INTERFACE

    Easy to learn?

    Easy to use?

    Easy to remember?

    What if I make a mistake?

  • Designing software that's just usable is like

    a chef creating food that's just edible

  • USEFUL

  • Its not about more

  • People dont want a quarter-inch drill, they want

    a quarter-inch hole.

    THEODORE LEVITT

  • Understand the user User Interviews & Surveys Workshops and Jams Contextual Enquiries Personas Talk to them! Involve them!

  • TRUST FIRST

    DELIGHT NEXT

  • Delightful

  • Screenshot courtesy of AMP Used with permission of Step Two Designs

    Visual design & polish

  • BEAUTIFUL? DOES IT HAVE TO BE

  • YES

  • Users spend 99% of their time on other

    websites.

    JAKOB NIELSEN

  • Understand the user journey

    Screenshot : designingcx.com

  • Screenshot courtesy of Coca Cola Used with permission of Step Two Designs

    Personalised experience

  • Insightful

    Screenshot courtesy of Scotts Miracle Gro. Used with permission of Step Two Designs

  • Show a human side

    Sparke Helmore Lawyers

    Screenshot courtesy of Sparke Helmore Lawyers. Used with permission of Step Two Designs

  • Showcase people & culture

    Screenshot courtesy of the DuluxGroup Used with permission of Step Two Designs

  • Screenshot courtesy of IDEO Used with permission of Step Two Designs

    Bring out the best in staff

  • Be Indispensible

    Screenshot courtesy of Barclays Bank Used with permission of Step Two Designs

  • SUSTAINABLE DELIGHT?

    HINT : ITS ALL ABOUT ME

  • This Intranet is Awesome

    This Intranet Makes Me Awesome

    Which one is better?

  • HOW DOES MY INTRANET HELP ME TO BE

    AWESOME?

  • AWESOME IS

    Getting Shit Done

    Improving my skills

    Build my network of awesome people

    Collaborating with others

    Recognition for my hard work

    Expressing myself

  • esteem

    self- actualisation

    Usable

    Useful

    Pleasurable

    Functional / Reliable

    TRUST

    DELIGHT Awesome

  • @benhyphenrowe

    ben.rowe@thirststudios.com

    thirststudios.com

    Thanks!