User-driven and market-pushed

innovation in the CCIBordeaux, 2014 September 26th

INDEX

Target Group & Objectives

Co-creation process

Benefits

Further work

TARGET GROUP AND OBJECTIVES

Target Group: we had to choose between all the different subsectors of

the CCI.

Creativity Services/Consultancy and Design were the chosen subsectors

due to the business turnover generated in the region and the

technological perspective for the subsector.

The objectives for the participating companies were:

Improve their competitiveness through technological innovation

Identify future business diversification in their sector

CO-CREATION PHASES1

DESIGNCREATIVITY

SERVICES

IDENTIFICATION OF

COMPANIES

CO-CREATION PHASES2

Market and technology needs

identification

TECHNOLOGICAL MAPPING

27FACE TO FACE

INTERVIEWS

CO-CREATION PHASES3

Makers, entrepreneurs…

IDENTIFICATION OF THE

REST OF STAKEHOLDERS

CO-CREATION PHASES4

Mapping results presentation and technology showcase in order to choose the technologies to develop

the prototypes: Open Hardware and Distributed Collaboration. Brainstorming on the first prototype

concepts:

A wearable device capable to interpret the bio signals of the participants of a creative

workshop

An interactive whiteboard that transfers the idea generation process, usually performed

analogically using post-its and markers, to a digital space

WS1 HELD

CO-CREATION PHASES5

Start the development of the

prototypes: bringing to life the ideas,

research state-of-art in distributed

collaboration and affective

computing, open-hardware know-

how

DESIGNING THE PROTOTYPES

Alpha version of the prototypes (6 months)

CO-CREATION PHASES6

Second workshop: evaluation and validation of the progress. Definition and

prioritization of the final functionalities and feedback on the state-of-the-art

research.

WS2 HELD

CO-CREATION PHASES7

Continue with the development of the

prototypes with all the gathered information.

Data collection for the experiment that

feeds one of the prototypes (45 people

were monitored) and some functionalities

and design corrections on the other

prototype.

DATA GATHERING &

MODELING

CO-CREATION PHASES8

Validation and improving feedback on the interactive whiteboard. Real- life scenario

piloting through a learning-by-doing methodology performed by Transcreativa Hub

students in the Basque Country

PT2 FEEDBACK

CO-CREATION PHASES9

Development of the

received

improvements from

the students related

to the interactive

blackboard (1

month)

CO-CREATION PHASES10

Third Workshop: Final presentation and deployment of the wearable device

prototype. Creativity session to test the prototype with participant companies final

validation and approval of the prototype

WS3 HELD

ICC technological innovation

Co-Creation: Actors

ICC technological innovation

Co-Creation: Results

MISSION ACCOMPLISHED!

WEDE OW

Collaboard

BENEFITS

Added value services differ from competitors

Sales pitch for commercial purposes objective data to

support analysis and conclusions

Opportunity to diversify further potential of the

technology

Tailored solution bespoke functionalities based on real

user needs

Open solutions low costs and customization

FURTHER WORK

Feed the PT1 to increase the

intelligence of the system

Identify more emotions

Improve Ease of Use and User

Experience of PT1 One interface

to implement all the process

Exploit obtained data in PT2

FEEDBACK FROM WSs

De sectores: CONCLUSIONES contar conclusiones y explicar porque se Hablar de tecnologias escuetamente.

Thanks for your attention

jorge.garcia@tecnalia.com