user centered thinking in higher ed communications

Download User centered thinking in higher ed communications

Post on 21-Apr-2017

29.842 views

Category:

Education

4 download

Embed Size (px)

TRANSCRIPT

  • User-centered thinking in higher ed communications

    Batu Sayici Melissa Zuroff

  • Hello!

    @batusayici

    @MelissaZuroff

  • Lets talk about

    Using research and data to establish a user-centered strategy

    Determining the tools and team needed

    Recognizing and exploring how to approach potential challenges

  • User-centered design Designing a product or service around how users want or need to use it, rather than forcing them to change their behavior to accommodate your product or service.

  • Before

    flickr.com/photos/remembertobreathe/14351037195

    http://flickr.com/photos/remembertobreathe/14351037195

  • Internally driven communication mimicking organizational structure and language!

  • The problem?

  • Now

  • A user-centered design and content strategy reflecting students:

    1. mental model 2. priorities 3. language

  • How to get therein 4 steps

  • Get management support and sponsorship.

    1

  • Challenges you might face

    No budget/staff Low awareness of benefits Resistance to act Organizational change

  • Overcome the challenges

    Show, dont just tell.

    Focus on projects that produce tangible results.

    Involve stakeholders throughout the process of planning, execution, analysis, and reporting.

  • Make your argument.

  • Emphasize what a user-centered

    strategy enables

    More effectively meeting organizational objectives

    Better serving user needs

    Better accountability

  • Some resources on getting leadership buy-in:

  • Build the right team.

    2

  • Identify the right people and skill sets

    Visual Design UX Content Analyst

  • and foster their skills.

  • Involve users (early) in the design process.

    3

  • Determineyour process.

    InterviewsSocial Media

    SurveysAnalytics

    BrainstormingCard sorting

    Surveys Analytics

    Usability tests

  • Use your data to find whats not working.

  • Understandcurrent experience

    and pain points.

  • Simplifytheir journey.

  • Talk their language.Avoid jargon and

    internal terminology.

  • Check rough prototypes early.

  • Test & iterateQuick and dirty is better than none.

  • Heres an example

  • Tips for user tests

    Use social media and email to create a pool of participants.

    Offer desirable incentives.

    Run small tests often.

    Aim to make things better, not perfect.

  • Some resources on testing:

  • Measure and communicate results.

    4

  • 3

    3.25

    3.5

    3.75

    4

    easy to find easy to understand enjoyable

    Before After

    Results

  • To be more user-centered

    Get management support and sponsorship.

    Build the right team.

    Involve users early in the design process.

    Measure and communicate results.

  • Steve Krug

    When fixing problems, try to do the least you can do.

    But also

  • Questions?

    @batusayici

    @MelissaZuroff

Recommended

View more >