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  1. 1. User Centered DesignUSABILITY RULES THE WEB- Jakob Nielson
  2. 2. WHAT IS DESIGN?PRODUCT DESIGN PROCESS Users are never interested in the process They are interested in the product and its usability
  3. 3. Royal Hand Crafted Teak wood Gold polish Machine made Synthetic material Stainless steel
  4. 4. Best Practices for Designing an InterfaceKeep the interface simple and easy to understand.Categories content .
  5. 5. Microsoft Office 2003Cluttered with lots of tools
  6. 6. Microsoft Office 2007From Bloated to Sleek
  7. 7. Best Practices for Designing an InterfaceUSE COMMON UI ELEMENTSOnce a symbol enters a cultures visual language, it canconvey meaning on its own, even after the physical object isapparently out dated.http://branch.com/b/redesigning-the-save-symbol-let-s-do-this
  8. 8. Best Practices for Designing an InterfaceCREATE CONSISTENCY
  9. 9. Best Practices for Designing an InterfaceUSE VISUAL AND TYPOGRAPHY HIERARCHY FOR CLARITY
  10. 10. Best Practices for Designing an InterfaceSPEAK USERS LANGUAGE
  11. 11. Best Practices for Designing an InterfaceKeep user informed about the location and actionSitemapBreadcrumbs
  12. 12. Best Practices for Designing an InterfaceKnow your userThere is only one unbreakable law for interaction designer i.e.Design For The Users- Larry Tesler
  13. 13. DISADVANTAGES OF NOT FOLLOWING USERCENTERED DESIGN Users feel frustrated and failed. Stakeholders have to spend lot of time doing costly rework onlarge scale
  14. 14. EMPATHY IS THE WAY OF THINKINGYay!!!It worked
  15. 15. THANK YOU!