User Centered Design The Process

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User Centered Design The Process. Information Business UCD Robert Press (718) 248-1540. Successful Website Design -- Interrelated. Phase 0 Solution Design. Brand = promise + delivery. as well as customization. Phase 1 Detailed Design. User Centered Design Defined. - PowerPoint PPT Presentation

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  • User Centered DesignThe ProcessInformation Business UCD

    Robert Press(718) 248-1540

  • Successful Website Design -- InterrelatedPhase 0Solution DesignPhase 1Detailed Designas well as customizationBrand = promise + delivery

  • User Centered Design DefinedAn iterative process of creating multiple work products to drive a complete Phase 0 (Solution Design) and Phase 1 (Detailed Design)All Solution Design outputs enable Detailed Design and productionImproves upon Waterfall model

    All work products are dependent upon one another, and are on the critical path to completing the Solution Design.Stakeholder approval is required in order to move on to the next stepAll Technical and Content Mgmt outputs should be driven by the Creative work stream

    Stakeholders needs and wants are more closely realized at launch because the process is iterative and collaborative

    UCD process allows a very smooth transition from Solution to Detailed Design and Production

  • UCD ProcessHigh Level DesignAssessCreativeTechnicalContent MgtJRD + Stakeholder InterviewsPh1BusinessStrategyE-BusinessStrategyDigitalBrandingFinal Solution DesignDemographic Site Assessment(Metrics Analysis)Functional RequirementsCreativeTechnicalContent MgmtPhase 0 Solution DesignDetailed Design - Production

  • UCD ProcessHigh Level DesignAssessCreativeTechnicalContent MgtJRD + Stakeholder InterviewsPh1BusinessStrategyE-BusinessStrategyDigitalBrandingFinal Solution DesignDemographic Site Assessment(Metrics Analysis)Functional RequirementsCreativeTechnicalContent MgmtPhase 0 Solution DesignDetailed Design - ProductionCreative Outputs: Assess Competitive Site Matrix Brand Value Matrix / User Profiles User Scenarios Design Impressions Usability Testing (if redesign)

  • UCD ProcessHigh Level DesignAssessCreativeTechnicalContent MgtJRD + Stakeholder InterviewsPh1BusinessStrategyE-BusinessStrategyDigitalBrandingFinal Solution DesignDemographic Site Assessment(Metrics Analysis)Functional RequirementsCreativeTechnicalContent MgmtPhase 0 Solution DesignDetailed Design - ProductionContent Mgmt Outputs: Assess Content Analysis Document Work Flow Analysis Document

  • UCD ProcessHigh Level DesignAssessCreativeTechnicalContent MgtJRD + Stakeholder InterviewsPh1BusinessStrategyE-BusinessStrategyDigitalBrandingFinal Solution DesignDemographic Site Assessment(Metrics Analysis)Functional RequirementsCreativeTechnicalContent MgmtPhase 0 Solution DesignDetailed Design - ProductionTechnical Outputs: Assess Technical Assessment Component Model Architectural Decisions

  • UCD ProcessHigh Level DesignAssessCreativeTechnicalContent MgtJRD + Stakeholder InterviewsPh1BusinessStrategyE-BusinessStrategyDigitalBrandingFinal Solution DesignDemographic Site Assessment(Metrics Analysis)Functional RequirementsCreativeTechnicalContent MgmtPhase 0 Solution DesignDetailed Design - ProductionFunctional Requirements Document

  • UCD ProcessHigh Level DesignAssessCreativeTechnicalContent MgtJRD + Stakeholder InterviewsPh1BusinessStrategyE-BusinessStrategyDigitalBrandingFinal Solution DesignDemographic Site Assessment(Metrics Analysis)Functional RequirementsCreativeTechnicalContent MgmtPhase 0 Solution DesignDetailed Design - ProductionCreative Outputs: Design Navigation Model Design Studies High Level Content Plan Usability Testing ( Design )

  • UCD ProcessHigh Level DesignAssessCreativeTechnicalContent MgtJRD + Stakeholder InterviewsPh1BusinessStrategyE-BusinessStrategyDigitalBrandingFinal Solution DesignDemographic Site Assessment(Metrics Analysis)Functional RequirementsCreativeTechnicalContent MgmtPhase 0 Solution DesignDetailed Design - ProductionContent Mgmt Outputs: Design Content Model Content Conversion Plan Document Type Definition

  • UCD ProcessTechnical Outputs: Design Proposed Physical Architecture Architectural Overview Diagram Draft of Functional Spec. Document

  • UCD Process -- Information BusinessAssessDesignBuildIB + ProductBusinessModels

    -- Payment Model

    -- Delivery ModelBranding-- Naming-- Attributes-- ScenariosJRDFunctionalReqs

    --Internal (IB)--Internal (Citi)--External (alphas)--Industry Verticals--All Stakeholders

    Technical Reqs

    Business/CreativeTechTechnicalAssessmentIA-- Flowcharts-- Templates-- ScenariosTech Solution-- DB-- Data Models-- ArchitectureDesign

    -- StudiesUsabilityDev

    --HTML--Assembly--UAT

    --Coding

    Common PM Ph1Phase 0 Solution Design

  • Timeline: UCD Phase 0 & 1CreativeTechnicalContent Mgt.Phase 0 Phase 1OutputsActivities

  • UCD Process Attributes

    Citi/Client collaboration

    Iterative deliverable cycle

    Multi-stream, parallel process Business/Creative, Technical

    Internal, cross-skill collaboration

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