user centered design overview

UCD[User Centered Design]

An overview of

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i am aaron HURSMAN

i live in dallas, TEXAS

i do user EXPERIENCE

i work @RACETOWIN

i tweet @HURSMAN

SOUND

I can’t find anything on this site.

Why do I have to click so many times to do anything?

I hate this system, because it is impossible to use.

I like the old one better.

This site so ugly, it hurts my eyes!

These fields should be filled in automatically.

This system is so clunky.

This is taking way longer than it should.

Why are all these fields required?

This isn’t what I thought would happen.

I must have clicked on the wrong thing

This system is missing a critical feature I need to do my job.

I’ll just have to find the data myself and dump it to a spreadsheet.

Why are requirements taking so long to define?

When can I see what the system will look like?

This isn’t what I expected the screen to look like.

There aren’t enough details in this requirements specification.

The requirements specification is too detailed to consume.

Why isn’t anyone using the system?

Why aren’t we seeing the ROI we anticipated?

It was just user error.

That’s a training issue.

“

”

familiar?

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doing the same thing

over and over again and

expecting DIFFERENT

results?

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refreshtime to

http://bit.ly/9j36hZ

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User centered design?What IS

User Centered Design (UCD) is an iterative methodology that puts the user at the center of all design decisions.

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User Centered Design (UCD) is an iterative methodology that puts the user at the center of all design decisions.

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UCD is a DESIGN philosophy

and approach enabled by a

wealth of disciplines and

design methods.

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GOAL OF UCD?What IS THE

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The ultimate goal of UCD is to optimize a user's

experience of a system, product, or process.

The ultimate goal of UCD is to optimize a user's

experience of a system, product, or process.

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UCD looks to realize

this goal by considering

the user perspective

during all phases of the

development lifecycle.

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http://bit.ly/czatli

USER PERSPECTIVE?What IS THE

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NEEDS AND WANTSUSER perspective NO. 1:

http://bit.ly/duRu7o

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GOALS, MOTIVATION, AND TRIGGERSUSER perspective NO. 2:

http://bit.ly/cBKoTK

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Obstacles AND LimitationsUSER perspective NO. 3:

http://bit.ly/9giEMb

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Tasks, Activities, AND BehaviorsUSER perspective NO. 4:

http://bit.ly/9rYgds

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Geography AND LanguageUSER perspective NO. 5:

http://bit.ly/agm9aw

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Environment AND GearUSER perspective NO. 6:

http://bit.ly/bdNYpD

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WORK LIFE AND EXPERIENCEUSER perspective NO. 7:

http://bit.ly/9a3eCj

Understanding the perspective a user brings to a system enables us to design that system to meet their needs.

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UCD disciplines?

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What are the

VisualDesign

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UCD disciplines?What are the

InteractionDesign Visual

Design

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Research

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Design


Research

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Design

InformationArchitecture



Design

Research InformationArchitecture Usability

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UCD PROCESS?What IS the

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RESEARCHCONCEPT DESIGN

EVALUATE

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RESEARCH

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RESEARCHCONCEPT

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RESEARCHCONCEPT DESIGN

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CONCEPT DESIGNEVALUATE

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How about an example?

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Interviews PersonasStoryboard

Sketch

Paper Prototype

Usability Testing

Hi-Fidelity Prototype

Usability Testing

Hi-Fidelity Prototype

Usability Testing

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http://bit.ly/d8JI5L

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http://bit.ly/axWFqM

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http://bit.ly/cIsiNQ

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http://bit.ly/dssJzn http://bit.ly/drlHoZ

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http://bit.ly/a477BW

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http://bit.ly/aYLuhc

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BENEFITS OF UCD?What ARE the

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FAQsFrequently Asked Questions

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How long does UCD take? Will it impact my project timeline? Yes, but hopefully in a good way. UCD is an alternative design approach that usually replaces antiquated methods. That being said, UCD will be tailored to your project, but it usually requires “front-loading” additional effort early in the project. The philosophy is to “fail fast” to uncover problem areas earlier using UCD methods instead of discovering the problems late in development stages of the project.


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It sounds complicated. Won’t I need a large team of UCD experts? Not necessarily. The UCD process is easy to teach and learn. A single UCD professional can lead a team of resources including client team members through the process. Although many of the techniques have fancy names, the exercises are not only easy to learn and execute, but they are usually fun to perform as well.


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It sounds expensive. How much does it cost? One of the benefits of the UCD approach is that total development and maintenance costs are reduced. In addition, an effective user experience promotes user adoption and productivity. As a result, you are more likely to realize your return on investment which may include key performance metrics such as increased company revenue.


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Do I have to adopt the entire UCD process? Absolutely not. Can it be customized? Absolutely! Every project is unique and the UCD approach can be tailored to the specific needs of the client, project, team, and business objectives. UCD provides a structured design framework but its flexibility allows a project team to craft an approach that considers all project factors.


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Does it work with Waterfall and Agile project methodologies? Yes, UCD is not dependant upon a specific project management methodology. UCD does lend itself better to agile methodologies, because of similar philosophies of short iterations, sprints, and speed to completion.


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Do I really need all this? Isn’t all this just to make stuff look pretty? UCD is comprised of a wealth of disciplines. Visual and graphic design is a key discipline, but an effective user experience is dependant upon a well-round design that was a aided by UCD. Of course, you can forego the User Centered Design for more traditional design approaches, but expectations should not be set any higher than the results of past initiatives.


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What is the Return on Investment (ROI) for UCD? There is not return on investment for a design methodology like UCD. The product, application, system, or solution, on the other hand, should have an ROI. UCD is an ROI enabler for a particular initiative. Achieving certain user adoption levels is normally a prerequisite to seeing any return on any systemic investment. UCD is an ROI stimulant, because its ultimate goal is user experience and user adoption is the most significant benefit of UCD.


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@hursman

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http://bit.ly/czeqLw

user centered design overview

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