User-Centered Design for Mobile Experiences Dean Rehberger, Ph.D. Director, Liza Potts, Ph.D. Director of UX, Matrix@LizaPotts There is an App For That! Companion Web Site Introductions Quick introductions Name Museum Role Exploring the Landscape Mobile Applications and Museums Workshop purpose: whether you build it in house or outsource your mobile project, we want to give you the tools to control and understand the design of your project. 6 Initial Thoughts & Actions Museums are wonder stewards of exhibitions; need to put same care into mobile applications Dont design for cool; design for users Beware of the software development triangle 6 Initial Thoughts & Actions Explore, play, and make lists 6 Initial Thoughts & Actions Explore, play, and make lists 6 Initial Thoughts & Actions Explore, play, and make lists 6 Initial Thoughts & Actions Read reviews 6 Initial Thoughts & Actions Be social Tours Augmented Reality AR & QR-Codes User Participation Serious Games Mobile Applications Mobile ready web site Web applications Native apps Native apps semi-automated Native apps fully outsourced Mobile Web Site and Web App Upside Cost effective Multiple uses of same content Lightweight media can live on servers Easy to port to different platforms Drawbacks User needs to be online Roaming charges (particularly for non-U.S. visitors) Native Apps Upside Self contained Use offline Richer possible feature set Downside Bigger More Expensive More updates Native Apps: semi-automated Museum folks add content (test, images, audio, video) to content management system (CMS) then outside company published app (confined feature set) Native Apps: fully-outsourced Experience Design [what is it?] Contextual research methods are vital to the success of experience design An experience is an ecosystem not one interface etc Experience design is an interdisciplinary exercise User-Centered Design Lifecycle When we design, we want to focus on transforming human activity (for the better) User-Centered Research Participate Engage Context Various Micro-Methods UCD Activities Project Goals Project Brief Actor Maps Storyboards Use Cases Activity Diagrams Return to Brief Elevator Pitch UCD Activity: Project Goals What do you want your visitors to learn? What exhibition or event is coming up that you would like to promote? What aspect of your museum is best served by being made mobile? Which groups would you most like to engage? What would you like to do a better job of evaluating or counting? What metric do you need that you are not getting accurately now? UCD Activity: Project Brief Add screen shot of project brief here UCD Activity: Actor Maps Breaking Down Walls UCD Activity: Use Cases Storyboards for Films Storyboards for Apps Breaking Down Walls UCD Activity: Activity Diagrams UCD Activity: Return to Brief Review project brief Has the concept changed? Are the objectives the same? Did the value prop change? What more do we need to learn about our audience? Are there other competitors out there? Etc. Elevator Pitch We will transform the way [users] do [activity] in order to [benefits to users] and [benefits to institution]. User-Centered Design for Mobile Experiences Dean Rehberger, Ph.D. Director, Liza Potts, Ph.D. Director of UX, Matrix@LizaPotts Feature Snapshots Design for all platforms Feature Snapshots