Use Social Media to Promote Yourself Professionally WICT Carolinas Professional Development Workshop Series.
Post on 29-Dec-2015
<p>PowerPoint Presentation</p> <p>Use Social Media to Promote Yourself Professionally</p> <p>WICT CarolinasProfessional Development Workshop Series</p> <p>About Professional Development WorkshopsProfessional Development Workshops is a new series of events offered by the WICT Carolinas Chapter. The events will be delivered via webinar every other month and are FREE of charge to all members. Each session will deliver skills-based instruction on timely and relevant topics such as resume building, effective delivery of presentations and much more. Industry professionals trained in these specific areas will provide tips, tools and techniques that can be immediately applied.</p> <p>Use Social Media to Promote Yourself Professionally is the third session in this five-part series.</p> <p>Todays Featured Guest Speaker</p> <p>Patrick Batu is a Social Media Marketing Professional with over 13 years of experience in Digital MarketingSpecializes in developing detailed strategies and operational plans to guide programs ranging from social community content to influencer and advocacy programs to integrated social-first campaignsPatrick has been employed by TWC since 2011 when he started as a Sr. Manager of Digital ContentOver the past year he has worked to study target audiences and has aligned existing and new social networks to small and mid-market businessesAs a Social Media Marketer he has created the TWCBC Go Social employee advocacy program that helps the company increase brand awareness while enabling employees to build their personal brand</p> <p>How Social Media Can Boost Your Career ProspectsTime Warner Cable ConfidentialTime Warner Cable ConfidentialEveryone has a personal brand and digital footprint. The question is whether you choose to build your brand or let it be defined for you.Time Warner cable Proprietary and ConfidentialTime Warner Cable ConfidentialA digital footprint is crowd sourced by friends, colleagues, and bosses.According to an AVG study, 92 percent of youngsters under age 2 already have a digital footprint, meaning identifiable photos and other personal information have been posted of them online.5Why Go SocialLearn about the benefits of using social media to build your personal brandTime Warner Cable ConfidentialTime Warner Cable ConfidentialRecruiters and Peers are LookingIts time to come to terms with the fact that recruiters and your peers are researching you on social media. Since theyre checking out your online presence anyway, you might as well enhance your public image.</p> <p>Social media is a powerful tool that connects you with professionals, school alumni, recruiters and potential employers.Time Warner cable Proprietary and ConfidentialTime Warner Cable ConfidentialA 2014CareerBuilder survey of more than 2,000hiring managers and human resource professionalsrevealed that 43percent of employers use social networking sites to research job candidates.The report states: One third (33 percent) of employers who research candidates on social networking sites say theyve found content that made them more likely to hire a candidate. What's more, nearly a quarter (23 percent) found content that directly led to them hiring the candidate.7Start Thinking of Yourself as a BrandWhat do you wish for people to associate with you when they think of your name?Is there a certain subject matter in which you want to be perceived as an expert?Are you who you say you are?Are you an interesting, engaging online persona, or are you just looking to grow your network?Time Warner Cable Proprietary and Confidential</p> <p>Time Warner Cable ConfidentialThe nice thing about social media is it shows what you want it to show, so you can easily create a cultivate an online image with well though out updatesDo you want to be a thought leader when it comes to HR policy? Do you want to be thought of as a innovator in website design?45% of employers liked the idea of being able to validate a candidates experience by checking them out on social media. Make sure your LinkedIn and other social network profiles are consistent and align with yourrsum.</p> <p>8What Should You Do to Go SocialLearn about the rules of engagement</p> <p>Time Warner Cable ConfidentialTime Warner Cable ConfidentialRules for Successful Social Media InteractionListen First Its always important to understand your audience before socializing. Know how they use each platform, what they want to communicate and what they expect from you before you decide what to say. Keep it Professional This is about using Social Media to connect with professionals like yourself who may be able to help you along the way.10 Second Rule Always reread and consider what you are about to say in the digital world before you hit send! You cant take it back.Gain the Trust of Your Audience Audiences have unique goals. Act as a global concierge, gaining their trust by having a two-way conversation and providing them value as they accept your invitations to connect and read your content.Define Your Own Voice Set up guidelines for what you will and wont talk about. Be clear up front as to what you hope to discuss on each social network.</p> <p>Time Warner cable Proprietary and ConfidentialTime Warner Cable ConfidentialRead content on slidesListen First Your first 30 days using social media should be about listening see what others are doing and find those you want to emulate. Then, begin to post content.Keep it Professional As we mentioned, people are watching. If you have material thats NSFW, make sure your profile is private. Better yet, dont post it. Every tweet you send, every status update you make, every picture you share, contributes to your personal brand.10 second rule always re-read whatever comment or article you are going to post and ensure there are no typos and that the post is professional.Gain the trust of your audience. The # 1 way to do that is by providing them information that helps them in their professional lives.Define Your Own Voice Establish your tone and voice along with topics you want to engage in.</p> <p>10Rules for Successful Social Media InteractionShare Things That Get People Talking Your approach should focus on creating content customers want to interact with via comments and sharing.Keep it Consistent Social media is a commitment. Regular consistency will keep you top of mind with your peers.Dont Be the Last to Know Set up alerts & RSS feeds in your social management tool to inform you instantly on industry news & events so you can share immediately.Associate With Strong Brands Find and leverage strong brands which can elevate your own personal brand.Make Sure When you create or share posts, always attribute who the original author is (if not already shown in repost/retweet/share etc.).</p> <p>Time Warner Cable Proprietary and Confidential</p> <p>Time Warner Cable Confidential6) Share Things That Get People Talking Pose some of your tweets and posts as a question to generate conversation.7) Keep it Consistent Consistently posting content will keep you and your brand top of mind with your followers. Shelf-life of Facebook post (2-5 hours), Tweet (18 min), LinkedIn post (24 hours). Facebook and LinkedIn (2-3x / wk) and Twitter (5-8x / wk)8) Dont Be the Last to Know Set up alerts and RSS feeds so you read about news the minute it hits the wires.9) Associate With Strong Brands Start with the three Cs: company, college, colleagues.11Where to Go SocialTime Warner Cable ConfidentialTime Warner Cable ConfidentialLinkedInLinkedIn is the world's largest professional network on the Internet with over 364 million members in over 200 countries and territories around the globe.</p> <p>Strength: networking and making contact with individuals in your industry or field of interest, recruiters, hiring managers, and professionals.</p> <p>Tips:Round out your image by including all of the experience on your resume, relevant keywords and skills, accomplishments and Web links.Establish a professional image by using a career-appropriate headshot photo and a headlineFollow companies and organizations youre interested in and join relevant groupsTime Warner Cable Proprietary and Confidential</p> <p>Time Warner Cable Confidential</p> <p>LinkedInTime Warner Cable Proprietary and ConfidentialUse a photo appropriate for professional useSell yourself! Use a catchy, keyword rich headline.12Tell a compelling story and use relevant keywords to your industry3Spice things up. Display your projects in your experience.4</p> <p>Time Warner Cable Confidential2) LinkedIn auto-populates this field with your current position, but dont let it. Instead, use the 120 characters to write your own eye-catching headline. Also, LinkedIn search results only reveal name and headline.3) You have 2,000 characters to use so be generous and try and use as much of it as possible4) Use images and media samples to draw attention to your most impressive accomplishments</p> <p>14</p> <p>LinkedInTime Warner Cable Proprietary and ConfidentialEmphasize your professional skillsPromote projects you have worked on and completed (and also certifications, awards, publications, and organizations)56Highlight your LinkedIn Groups participation7Time Warner Cable Confidential5) LinkedIn profiles that have skills get approximately 13x more profile views7) Your profile is 5x more likely to be viewed if you join and are active in groups15TwitterTwitters mission is to give everyone the power to create and share ideas and information instantly, without barriers. There are over 302 million active users and 500 million tweets sent per day. All you need is 10 minutes a day to grow your personal brand on Twitter.</p> <p>Strength: stay up to date on industries, follow thought-leaders and organizations, share content you curate or create, establish connections.</p> <p>Tips:Show knowledge and interest in your field by tweeting links to relevant articles, infographics, videos and self-published content.Re-tweet, reply and direct message to establish connections.Search and follow hashtags relevant to your industry and your search.Follow leaders in your industry</p> <p>Time Warner Cable Proprietary and Confidential</p> <p>Time Warner Cable ConfidentialTwitter can greatly expand the reach of your content and social activity getting more eyeballs on content that you create and share.Engage with relevant Twitter users to establish trust and show that you are an influential person to connect with.Use free tools such as Hootsuite to search and follow hashtags to stay up to date on relevant news and your industry.Business leaders can bring you new insights into your industry and help you network with other people who are also following them.16</p> <p>TwitterTime Warner Cable Proprietary and ConfidentialStrive to get your Followers number higher than your Following number4Use a photo appropriate for professional use1Sell yourself! Use a keyword rich description.2Show off your interests through imagery3Use relevant hashtags to broaden reach of tweets4Time Warner Cable Confidential17FacebookFacebooks mission is for people to use Facebook to stay connected with friends and family, to discover whats going on in the world, and to share and express what matters to them. There is an average of 936 million daily active users with approximately 83% actually outside of the US and Canada.</p> <p>Strength: ability to stay up to date with friends and family but can also be used for professional networking and brand building.</p> <p>Tips:If you already have a private, personal account then start a separate professional account that is public.Build your network by liking Facebook professional and alumni organizational pages, and request to join relevant groups.</p> <p>Time Warner Cable Proprietary and Confidential</p> <p>Time Warner Cable ConfidentialStart discussionswith people and organizations by answering questions, commenting, messaging and linking to informative content through wall posts or status updates. Always be professional.</p> <p>18The Dos and Donts of Social MediaTime Warner Cable ConfidentialTime Warner Cable ConfidentialThe Dos and Donts of Social MediaTHE DOSMake wise use of privacy settings on Facebook and other social sites. Change your privacy settings if you are serious about creating a brand for yourself. You may want to make it less restrictive so that others can see your information.Keep your tweets and status updates free of grammar and spelling mistakes, excessive emoticons, and gratuitous netspeak.Time Warner Cable Proprietary and Confidential</p> <p>Time Warner Cable ConfidentialThe Dos and Donts of Social MediaTHE DON'TSDon't post party pictures or videos. If you already have, remove them.Be careful who you friend and the organizations you like on Facebook. If they're tagging you in compromising photos or making inappropriate postings, shut them down.Be careful of the organizations you like on Facebook.Don't make negative, insulting, or petty posts. Employers are looking for positive team members.Don't discuss hot topics. There are certain subjects that should not be discussed on your social media network. If you would not bring a topic up in a meeting with a client, dont do it online either. For example, religion, politics, sex, partying, celebrity scandals, etc.Time Warner Cable Proprietary and Confidential</p> <p>This one tweet changed Justines life back in 2013Time Warner Cable ConfidentialJustine Sacco: As she made the long journey from New York to South Africa, to visit family during the holidays in 2013, Justine Sacco, 30 years old and the senior director of corporate communications at IAC, began tweeting jokes about her travels. She had only 170 Twitter followers. By the time she landed there were tens of thousands of tweets in response and she was subsequently fired from her job.21AppendixTime Warner Cable ConfidentialTime Warner Cable ConfidentialTwitterMashables Twitter Guide Book This comprehensive (although dated) guide gives you a full understanding of Twitters features and trends. While youll get a good perspective on most issues, it leaves out some of the most up-to-date features. Download PDF or Web version.Mozs Guide to Twitter Moz has a great guide to social media, including a chapter thats all about Twitter. It provides some fun trivia about Twitter, and then walks you through strategies and tactics. MakeUseOf, The Complete Twitter Guide If you want to dive in deeper, MakeUseOf has a helpful guide to Twitter. Its 40 pages long, so youll get a lot of information.Twitter, Getting Started with Twitter Theres no better source from which to learn Twitter than Twitter itself. It has a helpful Getting Started Guide. Time Warner Cable Proprietary and Confidential</p> <p>Time Warner Cable ConfidentialTwitter can greatly expand the reach of your content and social activity getting more eyeballs on content that you create and share.Engage with relevant Twitter users to establish trust and show that you are an influential person to connect with.Use free tools such as Hootsuite to search and follow hashtags to...</p>
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SARAH “Social butterfly” Likes to use Facebook and Twitter to socialise with friends and family, but doesn’t use social media professionally.