use of social media in medicine - getting the most out of your medical twitter account

13
ric Grand Rounds – The Use of Social Media in Me ost Out of Your Medical Twitter Account Manager, Physician Relations y 6, 2011

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This presentation was created to expand physician's thinking about how their Twitter presence can be leveraged to build professional networks, educate, respond to crises, and more.

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Page 1: Use of Social Media in Medicine - Getting the Most Out of  Your Medical Twitter Account

Pediatric Grand Rounds – The Use of Social Media in MedicineGetting the Most Out of Your Medical Twitter Account

John Little, Manager, Physician RelationsDate: February 6, 2011

Page 2: Use of Social Media in Medicine - Getting the Most Out of  Your Medical Twitter Account

(Just a Few) Things You Can Do With Twitter

1. Promote clinical trials (or any other document)2. Get plugged in3. Participate in focused discussions4. Share photographs and other images5. Share desktop screencasts6. Go mobile7. Start a revolution

Page 3: Use of Social Media in Medicine - Getting the Most Out of  Your Medical Twitter Account

Promote Clinical TrialsInstantly share IRB approved clinical trial flyers with a global audience

1.Uploaded approved flyer to web server2.Shorten URL at http://bit.ly3.Paste trial title and URL into Twitter update box.4.Done!

Why Bit.ly?1.Shortens URL – Twitter limits you to 140 characters2.Metrics. See how many people click on your links.

This process works with any file type. It isn’t just for clinical trials.

Page 4: Use of Social Media in Medicine - Getting the Most Out of  Your Medical Twitter Account

Get Plugged InTwitter is more than communication. Like Google it provides access to content.

1.Keyword searches2.Follow key accounts3.Create lists

Use http://search.twitter.com/advanced for complex searches by person, place, keyword, exact phrases, even attitude!

Example Searches:“Pediatric Cancer”cancer AND childrenpediatrician OR pediatrics

Page 5: Use of Social Media in Medicine - Getting the Most Out of  Your Medical Twitter Account

Get Plugged InTwitter is an excellent tool for professional networking and subject matter exploration.

1.Keyword searches2.Follow key accounts3.Create lists

Use http://listorious.com/ to search for and to follow other experts. Following others builds your knowledgebase and your visibility. They will see that you’re following – and likely follow back.

Page 6: Use of Social Media in Medicine - Getting the Most Out of  Your Medical Twitter Account

Get Plugged InTwitter is more than communication. It’s access to content.

1.Keyword searches2.Follow key accounts3.Create lists

Twitter list feature allows you to group the people you follow by topic. Viewing the list will show only the updates from those listed. Lists can be private or public.

List Ideas:Professional organizations, Health care media, Colleagues, Private “friends” list, Patient advocates, Pharma, Personal interests

Page 7: Use of Social Media in Medicine - Getting the Most Out of  Your Medical Twitter Account

Focused DiscussionsHashtags are keywords that “tag “ a conversation so that readers can easily find all relevant tweets/comments. They’re great for conferences!

Creating a hashtag is easy1. Any word in your tweet that starts with a pound sign is a hashtag. That’s all you have to do

Twitter makes hashtags “clickable” automatically. Clicking on one reveals the entire conversation thread. You can create your own or use others (as long as your input is relevant).

Examples:#mdacctrials#pediatrics#oncology#ASPHO2010

Page 8: Use of Social Media in Medicine - Getting the Most Out of  Your Medical Twitter Account

Share ImagesSharing photos is easy. It can even be done from your mobile device while on the move.

TwitPic is a favorite1.Create a free account - http://twitpic.com2.Connect your TwitPic and Twitter accounts3.Upload an image via the web or via email on your mobile device4.Add a description5.The description and a shortened link to your image will be automatically tweeted for you.

Page 9: Use of Social Media in Medicine - Getting the Most Out of  Your Medical Twitter Account

Share ScreencastsScreencasts are videos of activity on your desktop which can include a voiceover. They are ideal for sharing dynamic presentations.

Screenr1.Create a free account - http://screenr.com/2.Select the visible area (window) on your desktop that you want to record.3.Record a voiceover with your PC microphone as you move through the presentation4.Add a description5.Hit submit and the screencast will be tweeted with a short URL and your description

Page 10: Use of Social Media in Medicine - Getting the Most Out of  Your Medical Twitter Account

Go MobileThere are countless Twitter applications for your phone and other mobile devices.

Apple devices:Search the App Store from your device

Blackberry:http://us.blackberry.com/smartphones/features/social/twitter.jsp

Android:Search the Android Market

Third-Party AppsTweetdeck, Twitbird, Seesmic, Hootsuite

Find Morehttp://www.technobuzz.net/twitter-mobile-apps/

Page 11: Use of Social Media in Medicine - Getting the Most Out of  Your Medical Twitter Account

Start a RevolutionOr manage a crisis.

Twitter (along with Facebook) has become the fastest way to coordinate relief efforts and organize people.

Social media networks are broader and faster than global news networks or government intelligence services.

The marriage of SMS (phone texting), mobile multimedia devices (phone w/ cameras and video) and social media allows faster and more comprehensive communication than ever before.

You are your own network.

An Egyptian doctor gives out medical supplies in front of an army tank during clashes in #Tahrir square #Jan25

Page 12: Use of Social Media in Medicine - Getting the Most Out of  Your Medical Twitter Account

Go Mobile

Page 13: Use of Social Media in Medicine - Getting the Most Out of  Your Medical Twitter Account

Getting StartedCommunications and Physician Relations are Here to Help:

John LittleManager, Physician Relationshttp://twitter.com/[email protected](713)745-8383

Jennifer TexadaProgram Manager, External [email protected](713)563-0000