use of holograms as security and authentication devices in india

©2015 ASPA

Use of Holograms as Security and Authentication Devices in India

Presented by: Chander S Jeena,Secretary, ASPA

(Authentication Solution Providers’ Association), INDIA

at The Holography Conference 2015, Shanghai, China

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BRIEF INTRODUCTION

• Authentication Solution Providers’ Association (ASPA) formerly known as Hologram Manufacturers Association of India (HoMAI)

• ASPA has strength of more than 50 manufacturing companies across the globe.

• Formed in 1998 and revamped in 2014

• Working closely with International Hologram Manufacturers Association and other industry trade bodies such as Confederation of Indian Industry (CII), FICCI-CASCADE, India and others industry bodies.

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HOW IT EMERGED IN INDIA – 1990-91’s

Economic liberalization happened in

India

Boom in stock

market

Increase in cases of

forgery of share

certificates

Hologram as

potential solutions

In India the economic liberalization happened in 1990 which resulted in boom in stock market. The effect was so significant that share certificate was got forged and there was no solution than holography to prevent them from forgery. Looking at this menace, few entrepreneur in India taken the initiative to brought holography technology first time in India. In other worlds the born of hologram in India was 1990.

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RECOGNITION BY GOVT. & BRAND OWNERS

1991

1991-1998

1999

2001

20112015

Introduced in Voter Identity card

Period of new entrants in market

Security hologram introduced as first tax stamps in India

Introduced in PAN card by Govt. of India

High security registration plate with chromium hologram

Latest generation high security hologram for RUPAY

2001-2010

security hologram adopted widely to almost all sectors

Currently, security hologram have been used by approximately 5000-7000 brands across India. Today, 22 out of 29 States in India are usingapproximately 20 billion hologram as tax stamps per annum. Not only this time to time the Government of India has reconigsed its importance and adopted in various other applications such as PAN card, High Security Number Plate for vehicle protection. Recently, in 2015, security hologram again confirmed as important overt features for authentication when Govt. of India adopted it for 100 million RUPAY financial cards.

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HOLOGRAPHIC PRODUCTS IN INDIA

Products Industry Application

Tax Stamps (Full hologram and Paper Label)

Alcohol

Security Hologram Sticker Various industry

Holographic scratch labels Coupons, magic cards and important documents

Holographic Shrink Sleeves Packaged water bottle, Syrup, LPG Cylinders etc.

Holographic wads and tagger foils

Tobacco & Tetra-pack products

Holographic breakable vinyl Electric Meters, Jewellery and Sports Goods

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FACTORS BEHIND THE SUCCESS OF HOLOGRAM IN INDIA

Innovation, R&D and Best Practices

Importance of Standards

Need of creating positive environment

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2001

2002

2004

2008

2009

2011

2013

INDUSTRY RECEIVED IHMA EXCELLENCE OF HOLOGRAPHY AWARDS

Packaging

New holographic product Double layer scratch off hologram

Brian Monaghan award

Innovation in holographic production for blister packaging

Best applied security product for meter seal.

Commended for best origination

INNOVATION, R&D AND BEST PRACTICES


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INDUSTRY STANDARDS

2010 • Project TUV ASPA Hologram Safety and Security Management Standards

2015

• Working on enhancement of these standards to next level keeping in view the ISO 19998 and other authentication standards including (physical and digital security)


Almost all Indian companies are adhering to ASPA code of conduct and are certified from ISO agencies for their quality commitment. To upgrade this commitment to next level, in 2010 ASPA initiative a project called “TUV-ASPA Hologram Safety & Security Management Systems (HSSMS)” with an aim to provide a document for developing a road map to upgrade hologram suppliers’ facilities / process. The standard covers solely the risk management of confidentiality, integrity and availabilityconsidering safety & security across the process of manufacturing. Now with the changes in global standards, ASPA is working on enhancement of these standards to next level keeping in mind the digital and physical security.

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• ASPA collects data from various sources and publish

reports.

• Consumer awareness

• Conduct Press campaigns and mobilise public opinion

from time to time spreading awareness to reach out

the various brand owners, State Government and

Central Government.

CREATING POSITIVE ENVIRONMENT FOR SECURITY HOLOGRAM


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CASE STUDIES FOR EXCISE DEPARTMENT

19 2234

4250

5768

76 78 83

0

20

40

60

80

100

2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15

Puducherry State Revenue (US $ million)

56% growth

Puducherry first started using tax stamps on IMFL products in 2007-08, and the stamps contributed towards a 56% revenue growth. With the success Puducherry recently adopted security hologram on beer bottles.

©2015 ASPA © 2014 ASPA (formerly known as HOMAI) www.homai.org

Increase in revenue from

2004-05 to 2012-13 for Excise Department

Revenue in U

SD

1,666

1,412

1,201

669

388 333

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

Tamilnadu Karnataka UttarPradesh

MadhyaPradesh

Bihar WestBengal

STATES USING HOLOGRAM STATES NOT USING

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EXAMPLE – NEWSPAPER CLIPPINGS IN INDIA

Last year ASPA spends 30% of its revenue on public relation activities for industry enhancement


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EXAMPLE - CONSUMER AWARENESS CAMPAIGN FOR LIQUOR BOTTLES

Such Posters were put

up at most of the liquor vends to create awareness of the HEAL

Some states also conducted mass media campaign


Image courtesy: Holoflex

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FUTURE GROWTH

• Security hologram full potential can be used with integration of other existing technologies if provided as a solutions.

• Untapped market of tobacco tax stamps and high security applications such as currency.

• New Government mandate on Pharmaceuticals and made in India products.

• Change of perception : Need of more awareness to brand owners to adopt authentication solutions as a proactive step.

• Need to develop industry friendly applicators to ease the implementation of security hologram for various sectors.

• Need more involvement on collating the data and case studies.


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THANK YOU !

Disclaimer: Presentations are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed are those of the participants individually and, unless expressly stated to the contrary, are not the opinion or position of the ASPA. ASPA does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. The data used here are from various published and electronically available primary and secondary sources. Despite due diligence the source data may contain occasional errors. In such instances, ASPA would not be responsible for such errors.

use of holograms as security and authentication devices in india

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