Future of Media

?

Focus• Social Media / reinventing TV news

• Mobile / strategies

• Tablet / design and user experience

• Community / civic engagement

• Etc. / data, code, drones, business models...

Future of Media• Lead, evolve,

adapt, innovate,experiment

• Technology

• Audience

• Media

Themes

• Personalized

• On demand

• Seamless screens

• Examples: [Amazon, Netflix, Hulu, Pandora, iTunes, etc.]

Personalization

• Social Media

• Facebook Twitterhashtags Flipboard FB Paper

Audience• Personalization is about your audience.

• Example

• Orange County: OC Register; No more major news TV shows

• Our audience; Engaging young people

• Students/Young people in the community on social media

Personalization• ONA Grant: “Trending in OC”

• A social media based, edgy news show (created for mobile/web), featuring trending topics that relate to our audience and engage young people in the news or other topics that are popular in social media.

Community/Partnership• Engage young people &

the community in news and trending topics

• #hashtag

• Give our audience an opportunity to further examine “trending” topics

• Partnership involves the OC Register & three community colleges in OC

• Innovate/new curriculum: Improv; Lists; Storify; Code

On Demand• Searchable by hashtag/tags

• Archived so content is available on demand

• Channels created to organize content

• Aggregation (content from all three campuses)

Seamless Screens• Web

• Mobile

• Tablet

• Apps

• Cable

• Integrated with existing media (OC Register, campus publications)

Seamless Screens?• Whether you are pursuing

journalism/PR, the concept of seamless screens is important (for now).

• Wearable technology, other advancements are now available and being developed

• Lariat: Responsive site/App development/Social Media presence

Think Mobile

Video from ONAResource: mobilefirstnews.com

By the numbers• As of January 2014:

• 90% of American adults have a cell phone

• 58% of American adults have a smartphone

• 32% of American adults own an e-reader

• 42% of American adults own a tablet computer

—PEW Research

Mobile News• 64% of tablet owners &

62% of smartphone owners say they use the devices for news at least weekly,

• Many also are reading longer news stories – 73% of adults who consume news on their tablet read in-depth articles at least sometimes

• 61% of smartphone news consumers at least sometimes read longer stories, 11% regularly.

What does this mean for journalism/PR?

Mobile strategy• Responsive

design

• App development

• Mobile-specific projects

• Mobile application development/design

Mobile Curriculum• Partnership with Computer Science

• Mobile Media Explorations (survey course)

• Programming Fundamentals

• Vector Graphics

• Interactive Media Design

• Mobile Design Studio I /Mobile Design Studio II

• Mobile Game Design

• Business of Mobile Media

Mobile App Design• I’m so glad someone is creating this program. I get

asked all the time about people looking for app developers with a background in design and this is exactly what is needed. —Apple Rep

• Input from developers, community, game developers/designers, designers, local development companies, journalists, etc.

Business of Mobile• Experimental ad models

• Streamlining ads

• Ads as content? (BuzzFeed)

• Nontraditional ad models (VoiceOfOC)

• Course covers legal, ethical issues relating to mobile

Mobile Journalism• Video journalism class

• Tools

• Quick turnaround

• Content for Social Media

• Experimenting

• Field assignments

Deadline Assignment• Midterm

• DSLRs took much longer to finish the assignment (better quality, but longer turnaround time)

• Quick turnaround and quality pieces with solid j-skills, proper equipment, tech skills

• It’s about GOOD STORYTELLING, first and foremost; accuracy; strong characters

• Diversity of community/diversity in tech

Multimedia Intitiative Grant• Mobile Equipment

• Goal to bring together students and disciplines of CTVR/Radio/Journalism/PR

• Equipment: mobile, livestream, editing software, tablet, advertising initiatives

• Emerging business models: Advertising

• New curriculum (news team management)

Saddleback Stream• One hub (web and mobile/tablet app)

that aggregates content from multiple disciplines:• Cable Channel 39

• KSBR Radio Station

• Lariat News

• Photo/Literary Journal/Graphic Design

Tablet• Tablet Content

Development

• Magazine / News App

• Design, User Experience

• Students gain experience developing their “article” from content to design, testing and launch.

Tablet development• Variety of tools

• Coding your own app

• Other services:

• Adobe Digital Publishing

• Mag+

• Example: National Geographichttp://www.adobe.com/products/digital-publishing-suite-enterprise/use-cases/magazines.html

DPS• Puts interactive design in

the hands of designers

• The majority of the major magazine market uses DPS

• National Geographic, Wired

• Uses tools designers are already familiar with

• Cost, turnaround time

iPad Demo• Orange Appeal Magazine

• Students originally did not want to do a tablet magazine / Culture is important

• JACC awards

• First place: Magazine Design; Magazine Story; Magazine Cover

• Overall General Excellence

Community First• KPCRadio.com: Everyone has a story. Broadcast it.

• Public radio model / Diversity is important

• Although we will focus on the local community, we will keep in mind the broad audience to which the Internet allows us to reach. We will think, first and foremost, of our most local public. We will uphold journalistic and professional standards. We will strive to maintain fair and balanced programming. We act as a community billboard of sorts that allows an open forum on campus and in the community.

KPCRadio.com• As a body of students in an educational setting, we

will endeavor to be innovative and experimental. We will take full advantage of our creative license and realize that we have an incredible opportunity to change the future of our industry. This is the culmination of everything we have learned and will be a platform for multimedia.

• Site: www.KPCRadio.com

• Mobile App / TuneIn App / iTunes / searchable podcasts / categorized and archived

Other trends• Data

• Code

• Drones

• Wearable tech

• Social media

• Entrepreneurship

• Augmented Reality

• Story bots

• Curriculum• Social Media

• Data Reporting

• Code

• Investigative Reporting

• Editing

• Podcasting, Video, App Development & Design, Business, Entrepreneurship

• Interactive Documentary, animation

Areas of interest• Design / User interface / human interaction design

• Application Development

• Mobile/tablet development

• Code / Women in technology

• Specialized reporting: technology

• Innovative tech: Wearable tech / AR / drones / geo-capabilities

• Culture and tech

Big Picture• Whether you are in journalism,

communications, PR, etc.

• ADAPT / INNOVATE / EMBRACE TECH

• EXPERIMENT / INSPIRE / failure = growth

• REMEMBER the foundations your craft &good storytelling

• Journalism is about PUBLIC SERVICE (think about your community/audience)

Try it out!

• Mobile equipment

• iPad apps / testing center