us consumers value their relationships more than smartphones and tablets
TRANSCRIPT
US consumers value their relationships more than smartphones and tablets
Who or what do US consumers value as important in their lives? Where do smartphones and tablets rank in the list? How do gender and age groups differ?
US consumer’s perceived importance of people & objects
11%
13%
22%
47%
52%
63%
64%
81%
28%
26%
36%
42%
38%
31%
22%
13%
30%
28%
29%
8%
8%
4%
9%
3%
31%
33%
13%
2%
2%
2%
5%
3%
Very unimportant Somewhat unimportantSomewhat important Very Important
% consumers who rate people and objects as important or unimportant
Source: YouGov, May 2015
Grandmother
Pet
Car
Photographs
Smartphone
Tablet
MP3 player
Jewelry 39%
39%
58%
89%
90%
94%
86%
94%
Net Important
42%
53%
62%
91%91%92%94%96%
37%
24%
55%
88%
82%87%
94%93%
Male Female
Grandmother Car Photographs Pet Smartphone Tablet Jewelry MP3 Player
Consumer’s perceived importance of people & objects by gender% US consumers who say given people or object is somewhat or very important
Source: YouGov, May 2015
Consumer’s perceived importance of people & objects by age% US consumers who say given people or object is somewhat or very important
Source: YouGov, May 2015
36%
30%
59%
85%
88%
86%
95%
93%
42%
41%
61%
84%
89%
91%
92%
96%
39%
44%
57%
90%
91%
91%
94%
94%
18-34 35-54 55+
Grandmother
Car
Smartphone
Photographs
Pet
Tablet
MP3 Player
Jewelry
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US consumers value their relationships more than smartphones and tablets
© Copyright: Data N Charts 2015 http://www.data-charts.com
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