Mobile Strategies

Lisa Colton Darim Online January 16, 2013

Agenda

• Why Mobile?• Current Mobile Usage• Mobile Optimized Websites• Text Messaging• Location Based Services• Mobile Learning• QR Codes

Between a PIONEER

&a TORTOISE

Is a FAST

FOLLOWER

Source: Flickr user ucumari

Source: Flickr user smitag4

Mobile Use 2013

• 2013: smartphones will represent over half of all mobile phone use & it will continue to grow. – (Source: eMarketer, 2012)

• Currently: 55% of mobile owners access mobile web.– (Source: Pew Research Center, 2012)

• In 2013, mobile devices will pass PCs to be most common Web access tools.– (Source: Gartner Top 10 Strategic Technology Trends For 2013)

• Personal cloud computing becomes the center of digital lives, for apps, content and preferences. Mobile access for personal management becomes normative.

AJWS

Text MsgDonation

sFollowing

Haiti Earthqua

ke

Source: mcommons.com/blog

AJWS

Red Cross receiving half

of their donations by

text msg.

$27m by 1/19

http://www.smsmarketingnw.com/mobile-statistics/mobile-stats-2012/

Real Life Example: Ushahidi

Mobile Optimized Website

Group Text Messaging

Immediate, critical

Do not become spam!

Requires capturing cell phone numbers and setting up systems in advance!

e.g. eztexting.com

Location Based Services

Examples:FoursquareGowallaFacebook PlacesGeocachingSCVNGR

Facebook’s new Graph Search makes this VERY important.

LBS Connects to Social Web

Twitter

Facebook

And leverages networks to build your brand

Apps for Jewish Learning

“Anytime, Anywhere”

iMah Nishtanah

Pocket Torah

Mobile Learning: Pass Back Generation• http://joanganzcooneycenter.org/Press-Releases-50.html• http://www.fastcompany.com/magazine/144/a-is-for-app.html

QR Codes• Connects paper to

online, via the phone’s camera scanning the code.

• The QR code must be easier, faster, and more interesting than typing a URL into your phone’s web browser.

QR Codes: From Paper to Online

QR Codes: From Paper to Online

Easier text to read

Easier photo to

see

Easier links to click

QR Codes

Presenting student work in the hallway. QR codes link to audio or video interviews student did with family members.

Help Parents Use Mobile With Consciousness

Your Checklist

• Is your website mobile friendly?• Are people checking in on your FB page?• Do you have a Foursquare page set up?• Do you monitor FB and Twitter on a phone?• Are you integrating QR codes into materials?• Are your educators thinking about teaching

and parenting in a digital, mobile age?