urban mill orchestration model-2014-08-22 nonaka-aalto_ws_final

Urban Mill Framework for Innova3on Orchestra3on

Research (phronesis in ac3on?)

Aalto – Nonaka Workshop 22.8.2014 Kari Mikkelä & Lars Miikki,

UrbanMill@JärvelinDesignOy Space-‐as-‐a-‐Service (SPaaS)

Wicked Urban Problems solving

Development Community Programming

Co-working and Co-creation Platform for Urban Innovations Betonimiehenkuja 3E, 02150 Espoo, Finland www.urbanmill.org

Smart Urban Innova3on Ecosystem PlaBorm Service (Ba+Flow) •  Mission: Wicked Urban Problems solving

–  From Vision to ImplementaUon backcasUng –  MulU-‐Actor Capability Building –  BoWom-‐up Lean Startup Approach

•  Development Community Programming –  Health and Well-‐being –  People Flows and Networks –  Smart CreaUve City –  Sustainable Environments

•  Space-‐as-‐a-‐Service (SPaaS) –  Access to developer & RDI knowledge –  Focal Event Spaces and Flows –  Inter-‐disciplinary Co-‐working Sprints and Processes –  Proto, Demo & Living Lab acUviUes –  SimulaUons on the digital 3D and physical interface (e.g. Immersive Cave) –  Local InnovaUon Node in Global Urban InnovaUon Network

Kari Mikkelä & Lars Miikki 22.8.2014 UrbanMill@JärvelinDesignOy 2

Co #loca tio n*se rvice *

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Colli d er*e ven t*con ce pts *a nd *

suppo rt *******

Co#workin g*and*Co#creation*Platform*Prototype *for*Urban *In novations*Betonimiehenkuja*3E ,*02 15 0*Espoo ,*Finland* *www.urbanmill.org!

Smart!Urban!Inno vation!Ecosystem!Platform!**********

*Sp ace*Op era to r*(+ *co #le arn in g) *

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Com mun ity *Op era to r*(+ *co #de s ign) *

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E cos ystem *O pera to r*(+*co #e ffectu at ion )*

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In novation *Ecos ystem *Suppo rt*Se rvice * (Re gion al* Smar t*Ci ty *Sco pe) *

In novat ion *Hub*M anagem en t*and*Ne twork in g* (U rban *Mill* Orch estra tio n*Sco pe )*

Liv in g*La bbin g*Se rvice * (Lo cal* In novat ion *En viron m en t*Scop e )*

Busin ess* model*elem ents* (themat ic*orchestrat ion)*

Communities*a nd*events* (mean ingfu l* co#creation*and*co#workin g*experien ces*and*rhythms)*Peop le *

Flow s *and * *Netw ork s *

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*Urb an *En tre #p rene urs *and *In trap re #ne u rs *

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Smar t*Cre ativ e*Ci ty *

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*U rb an *Lear #nin g*and *Education *

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*Urb an*

Re sear ch *and *In no #vat ion *

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Su sta in ab le *E nv iron #m en ts *

*

He alt h *and *Wel l#b ein g*

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!!!!!!!

Effec ts*Weak*signals, *?!

“!!!

emerge nce*

U rban *con ta ct*&*knowle dge *acce ss*cent e r*

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Co #work in g* *se rvice *

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Serv ice *De s ign*pro to ty pe*and *d em o*p ro ce sse s *

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Sim ulat ion s*and *so lu tion s *

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Re source *Sh arin g*Cu ltu re *and*Co #m anagem e n t*Pra ctice s *

Op en *m ultip le *r esou rce * in terf aces *and *clou d s*

Se ns itiv e*and*Suppo rtiv e*Co nnected* Sm ar t*Bu ildin gs *( Mu ltiv erse )*

Platform*elements* (physic al,* virtual*and*so c ial*e nab ling)*Kari *Mikkelä*&*Lars *Mi ikki ,* Järve lin*De sign *Oy*18.9.2013* v.2. 2*

Customer crea3on, Space Memory and Orchestra3on Concepts (prototype phase 2013-‐2014)

100+ projects

800+ event

s

50+ protos, demos, smes

Kari Mikkelä & Lars Miikki 22.8.2014 UrbanMill@JärvelinDesignOy

One Theme (context) Three opera3onal logics

20.000 individual engagaments

Endogenic plaBorm proper3es

o Contacts hotspot o Learning events o Knowledge work o SoluUons prototyping and demoing o Real life tesUng and livinglabbing o Value elevaUon and diffusion


Urban Mill: Contextual Orchestra3on of an Innova3on Ecosystem Node Service


Kari Mikkelä and Lars Miikki 13.8.2014; Based on Value Orchestra?on PlaAorms in Business and Communi?es, Kyoichi Jim Kijima, 6.5.2014

Constraints

Context

Strategies Endogenic Value Orchestration Platform

Service Node Value

Transgenic Value Co-creation Processes

Ecosystem Value

Exogenic Value Orchestration

Dialogue

Community Platform Service Operations and Meaningful boundary objects

Ecosystem Value Orchestration

Thematic Scope, Physical Location and shared resources

The context determines and restricts the plaeorm strategies as well as the interacUon process of the service system.

Urban Mill 6-‐phase Transla3onal Approach


Kari Mikkelä and

Lars M

iikki 13.8.2014; B

ased on “Value Orchestra?o

n PlaA

orms in Bu

siness a

nd Com

mun

i?es”, Kyoichi Jim Kijima, 6.5.2014

Generic EUE Hub Concept (2012)

Urban Mill Prototyping (2013)

Aalto Learning Hubs (2013), Aalto Platforms (2013), Aalto Factory Park 2.0 (2014)

Co-creation of Global Platforms Ecosystem

Kouvola Innohub (2013)

Urban Innovation Community Contextualization (1) through Participation and

Multi-Contextualization (6) through Diffusion

Constraints

Context

Strategies Endog. Value Orchestration Platform

Service Node Value Value Co-creation Process

Ecosystem Value

Constraints

Context


Service Node Value Transg. Value Co-creation Process

Ecosystem Value

Startup Sauna, Design Factory, Open Innovation House, Hub Helsinki among others

Research on Existing Innovation Communities vs. Platforms (-2012)

Constraints

Context



Ecosystem Value

Exog.Value Orch. Dialogue

Constraints

Context



Ecosystem Value Exog. Value Orch. Dialogue

Multi-contextualization (6)

Re-Contextualization (3)

Co-contextualization (4)

Trans-contextualization (5)

Global Urban Mill Network (2015)

De-Contextualization (2.1)



De-Contextualization (2.2)

Urban Mill 6-‐step Transla3onal Research Approach


Typology Underlying events Research interven3ons

Challenges

1. ContextualizaUon ParUcipaUon Join, intervene Contacts

2. De-‐contextualizaUon ObjecUficaUon Generalize, abstract, model, prototype

InformaUon

3. Re-‐contextualizaUon InterpretaUon Experiment, express Knowledge

4. Co-‐contextualizaUon SocializaUon Share, empathize, synchronize

Competence

5. Trans-‐contextualizaUon

TranslaUon Bridge, realize a new combinaUon

Capability

6. MulU-‐ contextualizaUon

Diffusion Engagement, scaling Value constellaUons

Based on “Value Orchestra?on PlaAorms in Business and Communi?es”, Kyoichi Jim Kijima, 6.5.2014

Value Orchestration Platform Strategies

Value co-‐creaUon Process Users Providers

Three PlaBorm Management Strategies

- Co-experience - Co-elevation - Co-definition - Co-development

Value co-creation Process

-  Co-experience - Co-elevation - Co-definition - Co-development

Kari Mikkelä & Lars Miikki 22.8.2014 UrbanMill@JärvelinDesignOy

Based on “Value Orchestra?on PlaAorms in Business and Communi?es”, Kyoichi Jim Kijima, 6.5.2014

For Economies of Scope For Economies of Scale For Economies of Proximity (Mikkelä1992)

1. Involvement

•  Inviting to co-experience and co-definition process

•  Resource attraction through open access

2. Curation

•  Re-examining content and meaning of existing information and putting a new interpretation.

3. Empowerment

•  Promoting co-elevation and co-development procss

•  Motivating to solve wicked urban problems.

Japanese Service Qualia thinking as part of the Urban Mill Prac3ces


Co-‐experience Co-‐definiUon

• AnUcipaUon of needs of customers

Co-‐elevaUon CO-‐development

• Service creaUvity on stakeholder’s iniUaUve

Not feed-back but anticipation

Source: Value Orchestra?on PlaAorms in Business and Communi?es, Kyoichi Jim Kijima, 6.5.2014

6 Value Co-‐crea3on Levels and 8 Value Co-‐crea3on Processes


Users Providers Interaction

Users

Providers Users and

providers are local represen-tations of their global creative ecosystems - people interlink communities and institutions

Impact

Co-definition Co-experience

Co-‐learning

Co-elevation Co-development

Co-orchest-ration

Co-‐design

Co-implementation Co-engagement Ecosystem Service Value

Community Platform Service Value

Co-‐effectua?on

Kari Mikkelä and

Lars M

iikki 13.8.2014; B

ased on “Value Orchestra?o

n PlaA

orms in Bu

siness a

nd Com

mun

i?es”, Kyoichi Jim Kijima, 6.5.2014

Global Urban Innovation Ecosystem

1

2

3

4

5

6

Underlining System Model Source: EcoUrbanLiving -‐ Espoo as an Innova?on Hub in 2020 (2011)

Ongoing RDI: User-‐driven Co-‐Orchestra3on Enabled by Sensi3ve Digital Memory PlaBorm


http://data.aalto.fi

http://urbanmill.org/caven-kaytto/

http://tag.urbanmill.org/tag/15227?a

e.g. Linked Open Aalto Data Service: ”University data should be open for reuse and transparency (when possible), interlinked with each other for enriching it, and available as datasets and operational web services for easy application development.”

http://bit.ly/1txOZUO

Urban Mill Contextual PlaBorm

Urban Mill Ar3facts

Urban Mill Applica3ons

Urban Mill Digital Services http://www.meetin.gs/

http://urbanmill.org/

urban mill orchestration model-2014-08-22 nonaka-aalto_ws_final

Presentations & Public Speaking