updates newsletter oct.-dec. 2013

7
Get Back Up Blog - St. Louis Once again, Craig brings the BlueROCKER TM to the podium! This was a cold one! 48th medal! dates Issue 3 - October - December, 2013 48 in 24! Way to go, Beth! At the Rock ‘n’ Roll half-marathon in St. Louis this year, Beth Deloria accomplished her goal of running 48 half marathons in 24 months. Though Beth is incredibly modest about all of her efforts in the Get Back UP campaign as well as this particular milestone, Allard USA, Bouvier Kelly, and all of the others involved are sending her a collective group hug! For your tireless efforts to help spread this very positive message and especially for facing all of the airport delays, cold mornings, and time away from family to encourage others to take back their lives and Get Back UP today, we thank you. Congratulations, Beth! Craig Rocks the WORLD! Maui, HI • October 27th, 2013 Craig and his BlueROCKER TM , once again made it onto the podium in October as he placed 2nd in the Xterra World Championship triathlon! The intense off- road event included a 1.5 kilometer (1 mile) rough water swim, a 30.4 K (18.89 mile) bike, and a 9.5 Kilometer (5.9 mile) trail run. Craig’s Times: Swim - 29:14, Bike - 2:19:35, Run - 1:09:20 Total - 4:04:17

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Page 1: UPdates Newsletter Oct.-Dec. 2013

Get Back Up Blog - St. Louis

Once again, Craig brings the BlueROCKERTM to the

podium!

This was a cold one! 48th medal!

dates

Issue 3 - October - December, 2013

48 in 24! Way to go, Beth!At the Rock ‘n’ Roll half-marathon in St. Louis this year, Beth Deloria accomplished her goal of running 48 half marathons in 24 months. Though Beth is incredibly modest about all of her efforts in the Get Back UP campaign as well as this particular milestone, Allard USA, Bouvier Kelly, and all of the others involved are sending her a collective group hug! For your tireless efforts to help spread this very positive message and especially for facing all of the airport delays, cold mornings, and time away from family to encourage others to take back their lives and Get Back UP today, we thank you. Congratulations, Beth!

Craig Rocks the WORLD!Maui, HI • October 27th, 2013Craig and his BlueROCKERTM, once again made it onto the podium in October as he placed 2nd in the Xterra World Championship triathlon! The intense off-road event included a 1.5 kilometer (1 mile) rough water swim, a 30.4 K (18.89 mile) bike, and a 9.5 Kilometer (5.9 mile) trail run.

Craig’s Times:Swim - 29:14, Bike - 2:19:35, Run - 1:09:20

Total - 4:04:17

Page 2: UPdates Newsletter Oct.-Dec. 2013

Rocking ‘n’ Rolling in Cleveland!Beth’s journey brought her to Cleveland where there is no shortage of people wanting to spread the Get Back Up Message. Her visit with Shawn Notarione started at an In-Service with Cleveland Clinic that ran an hour over due to their interest in both her message and the ToeOFFTM braces! She was then invited to speak at the CMTA Support and Action Group by group facilitator Heather Hawk Frank. On October 6th she met up with fellow runner Todd Hart to participate in the Rock N Roll Half Marathon. Todd suffers from dystonia after overcoming melanoma. He proudly wears the ToeOFF® and enthusiastically shares the Get Back Up message.

News coverage of Todd’s story!(Click to view video)

Beth and Todd “Showing off [their]

superpowers!”

The Medal from Rock ‘n’ Roll Cleveland!

Jewell Cardwell: Cancer survivors get chance to bat their lashes again

Denver is where it’s at!Beth’s visit to Denver began with a drive out to Lakewood to meet with the CMT support group. The previous day, she had the honor of meeting with the support group facilitator, Ron Plageman. On this visit, she was also introduced to co-facilitator Dick Kutz and the rest of the group. The meeting went so well, it even ran over the initially scheduled time! Beth then headed over to meet Kelly Millard in Greeley to help out at a Physical Therapist course Allard USA was co-sponsoring at NCMC (North Colorado Medical Center). The following day, she ran her 47th half marathon while CMTA support group facilitator, Ron, participated in the 22 mile bike tour portion of the Rock N Roll Marathon.

Get Back Up Blog - Denver

Get Back Up Blog - Cleveland

Beth with Ron Plageman

Meeting with the CMT support group

The NCMC PT group listens intently to Beth’s

story.1 Oct. - Dec. 2013

Page 3: UPdates Newsletter Oct.-Dec. 2013

Jay Nowlin with long-time ToeOFFTM supporter,

Kent!

Get Back UP Medals for the inspirational!

Inspiration in Savannah

Beth, Jim, Buzz, and Susan grin before they go-go-go!

Buzz lays down the ToeOFF® talk.

Susan and Buzz after the half marathon!

The Savannah, GA Rock ‘n’ Roll medal!

Rock N’ Roll Runners Stream In For Savannah Marathon

Get Back Up Blog - Savannah

2 Oct. - Dec. 2013

Get Back Up Blog - TN Trot

East TN Trots So That Others Can Walk

Trotting for a CauseOn Saturday October 12th, Tennesseans gathered at Concord Park in Knoxville to celebrate the gift of mobility. Each year Orthotist and friend of Allard USA, Leslie King, does a fantastic job of organizing the Tennessee Trot. The money raised from this event provides bracing options for individuals in need in Tennessee. The event includes a 5k with various fun stations throughout the course, and as usual everyone involved had a blast!

Beth’s trip to Savannah, GA was anything but uneventful. Appearing in the newspaper before race day had even started, Beth already had several media contacts interested in helping her spread the Get Back UP message. On top of that, she and Buzz visited Ledesma Sport Medicine for a lunchtime in-service where Buzz spoke about the ToeOFF® family of braces and Beth told her own personal Get Back UP story. The next day former Allard USA District Manager, Susan Fortener joined Beth, Jim, and Buzz all ran the race together and Buzz even set a personal best! All received very cool medals and look forward to Rock ‘n’ Rolling again.

Runner Beth Deloria on the go Despite Paralysis

Page 4: UPdates Newsletter Oct.-Dec. 2013

Rock ‘n’ Roll features Beth!

The majority of half-marathons Beth runs to raise awareness for the Get Back UP campaign are part of the Rock ‘n’ Roll marathon series. Recently Rock ‘n’ Roll decided to do a feature on Beth to help tell her story in order to inspire and motivate!

Click the picture of Beth to watch herRock ‘n’ Roll feature on YouTube

Go for the GOLD!“The award, 2013 Bulldog Digital Social Award, is presented by Bulldog Reporter and honors

communications campaigns that exemplify the ability to achieve extraordinary visibility and influence opinion, as well as creativity, command of media and technology, and tenacity. “

Congratulations and thank you to the fantastic team at Bouvier Kelly as well as all those who have participated in this year’s Get Back UP campaign, helping it grow and go on to win

GOLD in the 2013 Bulldog Digital/Social PR Awards!

3 Oct. - Dec. 2013

Jill Completes 620 Mile Challenge Ride!From Saturday October 12th – Friday October 18th Jill Walsh racked up some serious miles on her new bike (620, to be exact!). She pedaled along the coast from San Francisco to San Diego as part of the Dodge Million Dollar Challenge. This grueling 3-day ride helped to raise one million dollars to support the Challenged Athletes Foundation.

It was amazing. A journey of self discovery for me. Jill Walsh, TeamUP member

Page 5: UPdates Newsletter Oct.-Dec. 2013

The crew starts to feel the

strain and everyone

gets a little goofy

at the airport.

Woman with paralyzed foot runs two half marathons in one day for a cause

Media Coverage

‘Rock ‘N Roll’ Runner Overcomes Paralysis, Will Compete in Two Half Marathons Sunday

San Antonio and Las Vegas!

Beth was framed!

Jim brings both of their luggage to the starting line.

As if running a half marathon wasn’t challenging enough, on November 17th Beth, her husband Jim, and a few of their friends affectionately termed “Rock ‘n’ Roll Gypsies” completed what some might deem insanity:

Two half marathons...

Two different states...

ONE BIG DAY!

San AntonioThe first leg of Beth’s long journey on Sunday November 17th began at the Alamodome. She recalls how strange it felt to bring all of her luggage and personal belongings to the starting line, but it was necessary in order to head straight to the airport and catch the flight to Las Vegas in time.

Once the first half-marathon was finished, it was off to the airport, through security, and boarding for the 3 hour flight to the next one!

4 Oct. - Dec. 2013

District Manager, Kelly Millard kills

the bike course with Shelby Richardson and David Gerecke,

CPO and owner of SA Active O&P

Page 6: UPdates Newsletter Oct.-Dec. 2013

Beth & Jim renew their vows!

TeamUP member, Darren Smith joins Beth and Jim on the final leg of their journey as Jeff Smith and TeamUP member, Virginia Mamone provide some much-needed cheer leading

and encouragement!

Runners at the starting line.

The gang’s all here!

Las Vegas

Get Back Up Blog - San Antonio/Las Vegas

Get Back Up

2(races in one)day!

Once in Las Vegas, Beth and the crew hopped off the plane and into a taxi to drop their things off at the hotel before the second half-marathon of the day.

District Manager, Jeff Smith was there to greet the group with fellow TeamUP members Virginia Mamone and Darren Smith. Darren also laced up his ToeOFFTM and ran the half-marathon with Beth as Virginia and Jeff cheered them on, proudly holding the Get Back UP sign.

Jim and Beth even renewed their vows at the starting line!

Marathon perfect vehicle to spread uplifting theme

CONGRATULATIONS TO BETH AND THE ROCK ‘N’ ROLL

GYPSIES ON COMPLETING 2 HALF-MARATHONS IN 2

DIFFERENT STATES IN 1 DAY! YOU TRULY ROCK!

5 Oct. - Dec. 2013

Page 7: UPdates Newsletter Oct.-Dec. 2013

CONTACT US!

Website - www.allardusa.com/BethFacebook - www.facebook.com/getbackuptodayTwitter - www.twitter.com/getbackuptoday

Website - www.allardusa.comFacebook - www.facebook.com/allardusa

Twitter - www.twitter.com/allardusaPhone: (888) 678-6548

Email: [email protected]

Each member of TeamUP wears at least one of the ToeOFF® Family of braces for their footdrop. To find out more, you can visit Allard USA’s website or go towww.toeoff.com.

Blog - getbackuptoday.blogspot.com

6 Oct. - Dec. 2013