updated ucf
TRANSCRIPT
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Part A: About Us and the Online Agency World Part B: How to Get a Job A=er College
Presented by Gordon Liametz & Marissa Bravo
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Inbound & Outbound MarkeCng
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InteracCve SoluCons
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Our Process to Drive Results Strategy & Approach
Trends and Insights
Industry Research and Findings
Organiza5onal Alignment
PPC and Natural Search
Online Media, Mobile and Email
Directories and OTA Channels
Call to Ac5on
Drive Inquiry & Sign Up
Sales &
Reserva5on Funnel
Extend Reach
Form Las5ng Impressions
Drive Repeat Business and ROI
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How Search Works
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Google Panda Update
• Site Design • User Engagement • Content Quality • Bounce Rate • Time on Site • Pages Per Visit • Diverse Backlinks • Social Metrics
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Online Media
How to Study Internet MarkeCng in College There is no such thing as an SEO Degree from a University…so its self taught!
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1. You need to stay on top of the industry news every week because things in the online world daily.
2. You have to become a power user of the web…How?
3. The more code you know, the beZer
4. Get an Internship at a online agency. e-‐Mail the CEO directly. Stand out.
5. Know how to be a great content writer take English classes
6. Take a few classes on SEO & design that UCF offers.
7. Take classes/webinars so you understand inbound and outbound markeCng.
8 Get involved with social media.
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Why This Is Important
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How Can You Secure Job A=er College
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Use Social Media to Brand Yourself
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http://learn.linkedin.com/students/step-1/
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• Update your profile using your resume as a guide.
• Supply a professional photograph.
• Build your network through your address book, schools, and former employers.
• Seek out (and give) recommendaCons.
• Take the necessary steps to complete your profile to 100%.
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Applicant’s Objectives
Employer’s Objectives
Hiring Decision
The Interview Process
Screening Stage
Selection Stage Final Stage
Typical Sequence of Interviews
What Employers Want
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Fit with the Organization
Qualifications for the Job
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Anticipate Questions
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NEW GRADUATE QUESTIONS • What classes did you enjoy the most? The least? • Why did you choose your major or UCF? COMPANY • What do you know about our company? FLEXIBILITY • I'm interested in hearing about the last Cme you
took a risk. Was it the right decision? • When did you go above and beyond the call of
duty to get your job done?
GOALS • What do you want to be doing five years
from now? • Do you consider yourself successful?
STRESS • Tell me about a deadline you had to
meet. How did you plan for it? • Tell me about the last Cme pressure led
you to a poor decision or mistake. ORGANIZATION/TIME MANAGEMENT • Tell me about the last Cme you failed to
complete a project on Cme. • What do you do when you have
mulCple prioriCes? PERFORMANCE QUESTIONS • What were your most memorable
accomplishments at your last job/college? • How do you measure performance?
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Using Internet Marketing to Your Advantage
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Here’s a few… 1. Know the industry – gives you a compeCCve edge 2. Create a blog 3. Market yourself with an online pormolio 4. Tailor your “thank you” follow-‐up to the industry you’re applying to 5. Get creaCve with your business cards and resumes, add a QR code that
links to your LinkedIn account, blog, or online pormolio
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What Questions Will You Ask
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• What does the company consider the five most important funcCons of the posiCon?
• What are the “must-‐haves” and “nice-‐to-‐haves” that you are looking for in an ideal candidate?
• What are the performance indicators and
how do you measure success in this posiCon?
• Based on performance, where do you see
the career path of this person in this posiCon two -‐ three years from now?
• Please describe you management style and the type person who works well with you?
• What are the common denominators
of the company’s success and successful employees?
• Based on our conversaCon and my
qualificaCons, do you have any immediate concerns?
• What is the greatest challenge, from
your perspecCve, that the organizaCon faces during the next year?
Remember this About All Interviews… “So your� saying there’s a chance”
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Learn About the Company from the Inside
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Next Steps
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• Visit our company website and LinkedIn page
• Apply for Internships (Did I menCon we hire interns)
• Use the top ten reasons why you will not get a job to get a job
• PracCce your interview skills
• Update your linked in profile
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Resumes
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That’s Us...How Can We Help?
Gordon Liametz, Founder & CEO [email protected] Marissa Bravo, Account Manager [email protected] Cell: 407-‐963-‐4766 Direct: 407-‐329-‐4853 hZp://www.linkedin.com/in/revenueperformance 7901 Kingspointe Parkway, Unit 17 | Orlando, FL 32819