up close and personal with your consumers
DESCRIPTION
TRANSCRIPT
Up Close and
Personal with
Your Consumers
Rick West
CEO, Co-Founder
Field Agent™
Housekeeping
Duration: 1 hour
Recording available
within the next week
Questions?
Use the Q&A box
You are on mute
© Field Agent, Inc. 2013
A crowdsourcing platform that utilizes a smart device to
collect fast, reliable information at the Point of Influence™
© Field Agent, Inc. 2013
Eyes & Ears in the store
© Field Agent, Inc. 2013
10
Zero Moment of Truth (determining a need/want)
First Moment of Truth (product/service selection)
Second Moment of Truth (product/service usage)
Information at the Point of Influence™
Point of Influence™:
? 123 insights
data
photos
video
© Field Agent, Inc. 2013
OBSERVATION: Why people freely engage on mobile?
• People are now used to
sharing thoughts and photos
• New Apps enable sharing
photos in a fast and easy way
• Mobile Technology providers are
capitalizing on a normal progression
Technology usage habit
(code/app) © Field Agent, Inc. 2013
Where does Mobile Fit?
Mo
bile
(lo
ca
tio
n s
pe
cific
)
Know
ledg
e
Netw
ork
s
Know
ledg
e
Netw
ork
s
Mobile
(lo
ca
tion
sp
ecific
)
1 10
Fam
ily a
nd
Frie
nds
Fam
ily a
nd
Frie
nds
Pane
l D
Pane
l C
Pane
l B
Pane
l A
Consumer Centric
Shopper Centric
National (location specific)
Representative
Pane
l D
Pane
l C
Pane
l B
Pa
ne
l A
Pa
ne
l u
sin
g c
ell
ph
on
es
© Field Agent, Inc. 2013
13
Shopper Centric National Sampling
© Field Agent, Inc. 2013
Quality Control
Agent History
Time Stamp
GPS Marker
Photo Verify
© Field Agent, Inc. 2013
Key Benefits
Speed & Cost Gather results quickly and at a fraction of
typical brick and mortar costs
Reliability Quality Control for each project enabled by
GPS Marking, Time Stamping and Visual confirmation
Privacy Engage customers about issues they
might be hesitant to discuss in person
© Field Agent, Inc. 2013
Key Benefits
Insights Point of Influence™ Photos/Video,
Verbatim Consumer Quotes and Insights
Geographic Reach Capture data from inside of homes and
stores without the need to travel or hire staff
Scale Target a small group (e.g. demographics) or
hear from the crowd (e.g. locations)
© Field Agent, Inc. 2013
Examples of Research work we’re doing.
WHERE DOES MOBILE FIT
© Field Agent, Inc. 2013
Engagement at the
Point of Influence™
1
© Field Agent, Inc. 2013
Mobile Interview
Mobile Community
Same Methodologies using new technology
Shop-a-long In Person Interview
Focus Groups
+ +
© Field Agent, Inc. 2013
Conducting
Ideation and Concept Testing
2
© Field Agent, Inc. 2013
Ideation
In Home Audit + Consumer insights(1)
(1) The person performing the audit could be your targeted shopper (i.e. gender, age, income, family, etc.)
Electric
Outlets
Media
Mount
Device
Mount Lighting
© Field Agent, Inc. 2013
In Home Audit
+ Consumer insights + Consumer Concept review
Device
Adaptors
Electric
Outlets
Lighting
Integrated adaptors or USB
hookups for popular devices
Neat, organized electrical
outlets integrated
Rope and clip lighting that fits
without overheating
Concept Testing
© Field Agent, Inc. 2013
Conducting Private Projects
3
© Field Agent, Inc. 2013
Understanding
Habits
4
© Field Agent, Inc. 2013
Product Usage Validation (Brand example)
© Field Agent, Inc. 2013
Supplementing
Current Research 5
© Field Agent, Inc. 2013
Insight Confirmation (Category example)
© Field Agent, Inc. 2013
© Field Agent, Inc. 2013
Competitive Confirmation (Branding example)
29
Zero Moment of Truth (determining a need/want)
First Moment of Truth (product/service selection)
Second Moment of Truth (product/service usage)
Information at the Point of Influence™
Point of Influence™:
? 123 insights
data
photos
video
© Field Agent, Inc. 2013
© Field Agent, Inc. 2013
Contact:
John Simmons [email protected]
(972) 322-5712
Rick West [email protected]
(479) 966-9573
Up Close and
Personal with
Your Consumers
Rick West
CEO, Co-Founder
Field Agent™