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Unwrapping Tumblr Mykl Novak ~ Marquette University postmarq.tumblr.com @myklnovak

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Unwrapping Tumblr Mykl Novak ~ Marquette University

postmarq.tumblr.com@myklnovak

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Overview

I. What is Tumblr?

II. Posting on Tumblr

III. Engaging on Tumblr

IV. Lessons learned

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$1,000 Jeopardy! clue (aired 12/16/11)

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I: What is Tumblr?

• “The easiest way to blog.”

• Tumblr makes it effortless to share anything you find or create.

• Post text, photos, quotes, links, dialogues, audio, video, slideshows.

tumblr.com/why-tumblr

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So what’s Tumblr really?• “...the Lost and Found Department of the

entire Internet.” (Salon.com)

• “...the end of your social life.” (urbandictionary.com)

• “...the most interesting party you’ve ever been at. That party could have a political discussion in the kitchen or people doing keg stands in the living room, but it’s all about that whole range of human expression.” (Mark Coatney)

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Blogging hybrid

followers

timeline

retweets

favorites

longer posts

pages

scheduling

multimedia

tags

replies

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Undercover Tumblr

“Tumblr has a chameleon quality, since non-Tumblr users who visit a tumblr blog see it as a more or less plain-vanilla blog: they don’t see the social network behind the scenes... [To] really experience Tumblr, you have to create an account and start following people.” (Stowe Boyd)

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Tumblelog view

nwkarchivist.tumblr.com

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Dashboard view

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What is Tumblr?

tum·blr [tuhm-bler] noun: Fast, free, easy blogging of rich media within a hypervisual, hyperactive social network.

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Who’s on Tumblr?

The Comic Sans Project

comicsansproject.tumblr.com

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Who’s on Tumblr?

clientsfromhell.net

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Who’s on Tumblr?Garfield Minus Garfield

garfieldminusgarfield.net

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Who’s on Tumblr?

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Demographics

• Top 25 websites in U.S.

• 55% female, 45% male

• Attracts ages 18 to 34

• College educated audience

Source: quantcast.com

ranked 23rd by

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Tumblr vs. others

Source: comScore

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15,346,507,389total posts

39,704,179total blogs (tumblelogs)

www.tumblr.com/about/

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II: Posting to Tumblr

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Quick account sign-up

1. 2. 3. 4.

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The Dash

• Read posts• Post stuff• Interact

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7 types of posts

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Photo driven

42% of original posts are photos

Source: mashable.com, 11/14/11

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Posting a photo

Click Photo

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Upload a photo

1. Select photo

2. Add caption (optional)

4. Post

3. Tag it (optional)

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Dashboard result

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Tumblelog result

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Photoset

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GPOY

GratituitousPicture OfYourself

(or any image that metaphorically describes you)

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Reaction images

• Exclamation points of Tumblr

• Images or animationsat end of a post

• Express joy, shock,sadness, laughter, anger,disgust, excitement or pride

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Text post

• You can easily add images to text posts

• Use “read more” break for longer posts

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Quote post

“Be ignited, or be gone.”

(Mary Oliver)

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Link post

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Chat post

Overheard at Brew Cudahy Cafe:

Barista #1: I’m really tired.

Barista #2: You work in a coffee shop. Do something about it.

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Audio post

• One audio upload per day

• MP3s only with 10MB limit

• Toll-free number to record

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Video post

• Embed YouTube or Vimeo by URL

• Upload 5 minutes of video per day

• 100MB max per video file upload

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Publish options

• Publish now — I mean, right now

• Add to queue — stagger your posts

• Publish on... — schedule your posts 

• Save as draft — stockpile your posts

• Private — only for you, when logged in

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Theme garden

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III: Engaging on Tumblr

• Reblog

• Like

• Reply

• Answer

Notes

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Reblog• Similar to Twitter’s retweet

• Quickly shares what you love on Tumblr

• Creates a copy to your tumblelog

• Allows you to add your own comments

• Attributes to the original author

• Adds to notes on the original post

• Notifies author on dashboard (if set)

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Reblog a post

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Like

• Marks what you like from Tumblr

• Similar to Twitter favorites

• Does NOT create a post on your tumblelog

• Adds to Notes on the original post

• Likes may appear in a sidebar or link (if set)

• Notifies author on dashboard (if set)

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Reply

• Replies are off by default

• Can allow replies from people you follow

• Can allow replies from those following you for more than two weeks

• Click Reply link on dashboard posts

• For comments, use DISQUS add-on

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Answer a question

• End a text post or a caption with “?”

• Creates a question post with answer box

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Submit stuff to others

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Ask others a question

• Click “ask” link or go to /ask

• 500-character limit

• Only 10 asks per hour

• No web or email addresses

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Following

• Click follow button in the upper right

• Try Spotlight: http://tumblr.com/spotlight/

• Try Explore: http://tumblr.com/explore/

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Check archive, likes

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marquetteu.tumblr.com

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dearmarquette.tumblr.com

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marquetteits.tumblr.com

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postmarq.tumblr.com

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Tags

• Great way to organize posts

• Surfaces content for others

• When posting, tags on right

• No hash/pound sign needed

• Comma or return after each

• Search tags from dashboard

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Top 10 tags1. GIF (animated)

2. LOL

3. Fashion

4. Art

5. Vintage

6. Illustration

7. Landscape

8. Animals

9. Food

10. Film

Source: mashable.com, 11/14/11

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IV: Lessons learned

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Tumblr sweet spot

• Visuals/multimedia

• Niche topics

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What interests students?

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Creation vs. Curation• Strike a balance between...

• Creating your original posts

• Curating other’s posts (reblogs)

• Remix or curate...

• Be careful with copyright

• Attribute the source CoachBuzz

Lightyear

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Follow judiciously

• Follow accounts that fit your interests

• Initially, I followed all who followed me

• Sometimes led to “dashboard noise”

• Gradually, I unfollowed some accounts

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Track topics with tags

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Seedy side of Tumblr• Spam likes or reblogs (block as spam)

• F-bombs, even on official Tumblr stuff

• F***yeah blogs

• Over the line: click unfollow

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Tumblr downtime42.1 hoursdowntime in 2011 forTumblr

1.6 hoursdowntime in 2011 forwordpress.com

Source: pingdom.com

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Think like a news editor

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Think like a historian

MU in Cotton Bowl: Jan. 1, 1937 (MU Archives)

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Think like Hallmark

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Questions?

postmarq.tumblr.com@myklnovak