unwrapped - 7 keys to creating an innovative workplace culture - mike brown, the brainzooming group

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@Brainzooming © Mike Brown, 2014

Unwrapped –Creating an Innovative

Workplace CultureMike Brown

The Brainzooming GroupSeptember 2014

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eBooks Online at:Brainzooming.com/CFMA

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Is creating an innovative culturekind of a big deal?

What do you think?

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“Creativity is the

most important leadership quality, according to CEOs.”

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The Deloitte Millennial Survey, 2014

“Seventy-eight percent of Millennials were strongly influenced by how innovative a company was when deciding

if they wanted to work there.” ”

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The Creative Economy Report, London School of Economics, 2008

“Employing a worker in a creative occupation is an

innovation input in a

similar manner to employing a

scientist.”

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But . . .

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Photo by: diesel | Source: photocase.com

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Able to create fundamental, valuable improvements

compared to the status quo.

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7 Keys inCreating an

Innovative Workplace Culture

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Providing Direction

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Big Ideas vs. Big Vision

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Core Purpose Vision Statement

Mission Statement Brand Promise

The reason

for existenceA bold promise

of the future

The best of

what is done nowThe customer expectation

and experience

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“We need to be more innovative!”

isn’t a BIG statement. It’s another way of saying . . .

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“Innovation is hard to define, but we’ll know it when we see it.”

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BIGChallenging

BoldStretch

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http://www.tallgeorge.com/images/projectconstellation/2005-09-xx%20Launch%20Sequence%20(3).jpg

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http://www.tallgeorge.com/images/projectconstellation/2005-09-xx%20Launch%20Sequence%20(3).jpg

A 50,250 lb. Mini-VanBased on Existing Technology

for Trips to the “Grocery Store”

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The Basic Question

“What are we trying to achieve?”

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Tesco

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Assessing Your Big Statement

• Pick one of your big statements.

• Perform a quick assessment.

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Next Steps

• Tally your score.

• Where are you?

• What are the biggest strengths?

• What are the next opportunities?

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Inviting Broad Participation

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“I not only useall the brains I have, but all I can borrow.”

- Woodrow Wilson

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Spread the Thinking

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Diverse Perspectives

Strategic, Innovative Thinking

Business Experience

Functional Expertise

Creative Energy

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Seek Out Hidden Experts

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“You can’t just ask customers what they want and then try to give that to them.

By the time you get it built, they’ll want something new.”

– Steve Jobs

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How can you turn a large gathering into a massive focus group?

120 People40+ concepts to gain reactions

Expand the concepts with new ideasAll in 45 minutes at the end of 3 active days

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How can you turn a large gathering into a massive focus group?

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Glimpse the Future

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Who completes your team?

• Quickly note a “go-to” person for each perspective.

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Next Steps

• Review the names.

• Any apparent gaps?

• How broad is your team?

• Can you broaden the team’s diversity?

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Meaningfully Engaging and

Involving

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Where do we and don’t we create value?

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Little or No Value Created

Close to Adding Value

Create Incredible Value

Value Signal

Stop sign with a post it on it

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What’s YOUR experience?

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What will have

happened?

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If we have ____, what will have happened?

Outrageous Success! Failed

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What didn’t these ask for?

(Fill in the blank)

Ideas

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Ask for . . .• Ideas (of any type)• Challenges and opportunities• Customer requests• Problems• Workarounds• Fixes

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• Enough detail to take a next step

• What’s been tried?

• What to watch out for?

• A name to follow up

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Encouraging Change

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“It's hard for corporations

to understand that creativity is not just about succeeding. It's about experimenting and discovering.”

- Gordon Mackenzie

“Creative Paradox”

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Creating Change

TransformExperiment

Incremental Modifications

Create a Burning Platform

Frustration with the

Status Quo

Perceived Need for Dramatically Different Results

High

Low

Low High

http://ow.ly/ndToa

http://ow.ly/ndToa

http://ow.ly/ndToa

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Protecting Questions & Ideas

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Sharing Messy Thinking

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Small, Possible Steps

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Learning from Mistakes

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• Stating objectives without detailing the answers• Challenging the status quo• Cultivating diversity• Asking rich questions• Encouraging contradictory views• Letting leaders be owners• Listening to ideas with timely responses• Speaking now and forever holding your peace• Deciding once, not multiple times

How are you at encouraging change?

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Next Steps

• Are you universally strong or weak?

• Where are the challenges?

• Where have you made changes and seen successes?

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"The best wayto have a good idea is to have lots of ideas."

Linus Pauling

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“ . . . by pitting multiple scenarios of the future against one

another and leaving many different doors open,

you can prepare yourself for a future that is inherently

unpredictable. Brainstorming pays off.

And the more possibilities you can entertain, the less likely you are to be blindsided.”

- August 30, 1999

http://ow.ly/ndHCK

http://brainzooming.com/a-career-changing-business-quote-10-years-later/1072/

http://brainzooming.com/a-career-changing-business-quote-10-years-later/1072/

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Looking Differently

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Different Views• Move Further Away

• Look Closer

• Look from a Different Height

• Look from a Different

Perspective

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Varying

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Narrowing Broadening Modifying

• Focused

• Niche

• Repurpose

• Simplify

• Streamline

• Re-use

• Combine

• Integrate

• Historical

• Aggregate

• Complementary

• Broaden

• Diversify

• Greater Sophistication

• Improve

• More Robust

• Variability

• Leapfrog

• Extreme

• Destabilize

• Off Target

• Contrary

• User involvement

• Shift

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W hat’s It Like?Your

SituationAnotherSituation~

Fixing things

Take care of customers

Employ people

Learning takes place

Make money

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W hat’s It Like?• Describe an issue or opportunity.• Generalize it and identify a

comparable situation.• How would another organization

address it?

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What Happens Next?

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Pursuing Smart Possibilities

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Strategic ImpactCreating vital change

to meaningfully propel an organization forward.

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Sound, Timely Decisions

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IndividualAdvocacy

Group Perspective

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Prioritizing Ideas

Just Do It!Tactics

Why Bother? Future Advantage

Difficulty to Implement

Expected Impact

Simple

ComplexEvolutionary Revolutionary

http://ow.ly/ndToa

http://ow.ly/ndToa

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Pushing for Change

How can we give the idea more of

an edge?Why is this?

Could there be long-term potential?

What change could move it up and to the left?

Difficulty to Implement

Comfort with the Idea

Simple

ComplexLow High

http://ow.ly/ndToa

http://ow.ly/ndToa

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“Critical” and Beneficial Thinkers

http://ow.ly/ndJRx

http://ow.ly/ndJRx

http://ow.ly/ndJRx

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w.artinthepicture.com

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aring/buddies.jpeg

Whole Brain Metrics

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A Metrics MenuQuantitative Qualitative

Culture # participants% trained

Participant storiesBuzz

Process # ideas in developmentPipeline ratios# Patents

LearningsPrototypes

Returns ROI% Sales

Success storiesLearnings

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Staying Agile

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When New and Innovative Becomes Status Quo

• Is a prior innovation . . .– Still linked to something important?– Failing to deliver maximum value or

performance?– Already matched by competitors?– So old no one remembers before it happened?

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What Mattersfor Your

Organization?

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How will this impact . . . ?• Our core purpose, values, and/or vision

• The brand, its representation, or promise

• Key audiences - broadly and/or directly

• Our ability to attract customers and prospects

• Potential dissatisfaction of customers and prospects

• Our financial prospects

• Resources / raw materials in dramatic ways

• The organizational structure or alignment

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Whatmatters?

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Benefits of Constraints

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P M I R•Plus•Minus• Interesting•Recommendation

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P M I R

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Celebrating Progress and

Success

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Celebrating• Success

• Progress, Determination and Culture

• Trying and Learning

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“I developed the practice of writing notes to our employees. Over 10 years, it amounted to

more than 30,000 notes, and we had only 20,000 employees. Wherever I’d go in the world, in employee cubicles

you’d find my handwritten notes posted on their bulletin boards.”

- Douglas ConantFormer CEO of Campbell’s Soup

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An Innovative Workplace Culture

• Provides Direction• Invites Broad Participation• Meaningfully Engages and Involves• Encourages Change• Pursues Smart Possibilities• Stays Agile• Celebrates Progress and Success

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eBooks Online at:Brainzooming.com/CFMA

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Blog: www.Brainzooming.comEmail: [email protected]

Twitter: @BrainzoomingPhone: 816-509-5320

unwrapped - 7 keys to creating an innovative workplace culture - mike brown, the brainzooming group

Leadership & Management