Why We Use Paradigms

Why We Use Paradigms

NEVER UNDERESTIMATE THE ENERGY PEOPLE INVEST IN

AVOIDING BEING PROVEN WRONG

VIRTUAL REALITY

WORDS

IMAGE

The Trouble With Paradigms

May 25th 1961

“No-one can predict with certainty what the ultimate meaning will be of mastery of space”

• MAD becomes doctrine: “A contest of will and purpose”

• “Organisation and discipline not always characterised R&D”

• Failure to succeed better than failure to engage

Are You Vectored?X

Y

If (x≠y)then (x*3=z)else (x=z)

Are You Vectored?

STRATEGIC PIVOT POINTS ARE A CHANCE TO VALIDATE

AND CORRECT COURSE

THE WORLD HAS GONE MOBILE1

“There's no chance that the iPhone is going to get any significant market share. No chance.”

Steve Ballmer, CEO, Microsoft

“The iPhone product is something we are happy we aren't the first to market with.”

Danny Strigl, COO, Verizon

“In terms of a sort of a sea change for BlackBerry, I would think that’s overstating it.”

Jim Balsillie, CEO, RIM

$1,250

$565

6,233,925Total Smart Phones Sold

5,661,225 Total Mobile Devices Connected

3,962,857Smart Phones Network Active

(Commerce Commission 2014)

$3,520,893,231Since 2008, NZ consumers have invested

doing ANYTHING BUT making phone calls

14 Billion txtMessages/pa 1 Billion

iMessages

? In-AppMessages236 txt / person /

month

(Commerce Commission 2014)

3.5 Billion minutesvoice traffic

Evidence Is …

PEOPLE ARRIVE AT WORK WITH BETTER

TECHNOLOGY EXPERIENCES THAN

THEY HAVE AT WORK

THE WORLD HAS GONE SOCIAL2

“If Facebook were a country it would be the

World’s 3rd Largest, 2nd By Wealth”

230Friends+

14PresentTimes / Day

40Minutes/ Day

1.6 BillionUsers

4.5 BillionLikes/Day

8.0 BillionVideo Views/Day

1.0 BillionConcurrent

Peter Arnett was one of the first Western journalist in Bhagdad, first to interview Osama bin Laden and last to interview Saddam Hussein. He gained prominence for reporting the last conflict with Iraq for CNN. His Pulitzer Prize came for reporting in Vietnam in 1966 for the Associated Press.

WITHIN AN HOUR OF A NEWS EVENT ANYWHERE IN THE WORLD, ‘CITIZEN JOURNALISTS’ WILL HAVE UPLOADED FOOTAGE

2 Guys1 Idea0 Money

The World's largest accommodation provider booked 37,000,000 room nights - and doesn’t own a single

Hotel, or a server.

It's valued at US$40 billion.

The World's largest accommodation service provider

Every day, 1 million people in 250 cities, across 50 countries, share a ride with any of 160,000 strangers.

In 2015, drivers earned US$8 billion.

Every year, 300 million users make an average of one weekly purchase from a range of items

valued at US$270 billion, creating US$8.5 billion in sales.

The most valuable IPO in history

More than 10 million people invested US$2.3 billion of their

own money funding the dreams of 100,000 others by May 2016

18,896 Kiwis invested $2.95 million in 2014

In total, more than 10 million people have invested 28,126,428 pledges

totalling US$2.3 billion, bringing the dreams of 100,049 others to fruition.

May 2016

A BRAND IS NOT WHAT YOU TELL PEOPLE IT IS. A

BRAND IS WHAT PEOPLE TELL EACH

OTHER IT IS

THE WORLD IS CONNECTED3

SMART DEVICES

DUMB PEOPLE

SMART PEOPLE

DUMB DEVICES

THE DOMINANT SOURCE OF BUSINESS INTELLIGENCE WILL NOT BE HUMAN INTUITION

FOR EVERYTHING, THERE IS CONTEXT4

Contact To EngagementLeveraging The Brand

‘RANDOM’ IS NO EXCUSE FOR SOMETHING WE DO NOT UNDERSTAND

THE MOST VALUABLE DECISION ANYBODY WILL MAKE IS THE NEXT ONE

KNOWLEDGE AND CONTEXT ARE MEASURED IN

EMPATHY AND UNDERSTANDING

THERES A BIT OF TRADE HAPPENING5

ENTIRE BUSINESS RELATIONSHIPS

ARE DEFINED BY A FEW LINES OF SIMPLE CODE

BUSINESS TRADE TRUST FOR TRANSPARENCY AND SECURITY

DATA DEFINES THE PRODUCT

THE SERVICE ECONOMY IS REAL6

BUSINESS THE WORLD OVER IS LEARNING TO FINANCE

PRODUCTION, MANAGE RISK AND DELIVER SERVICES

Power By The Hour

A BRAND IS THE PROMISE OF AN

EXPERIENCE

TIME TO PULL

THE PIN?

$0 VALUE PRODUCT PROPOSITION