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Unstructured Data and Content Governance —

It’s NOT a DIET5 Ways to Sell Governance

in Your Organization

Ahava Leibtag

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SHIFTING PATTERNS OF MEDIA CONSUMPTION

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Roadmap for a Digital Government

• Enable the American people and an increasingly mobile workforce to access high-quality digital government information and services, anywhere, anytime, on any device.

• Ensure that as the government adjust to this new digital world, we seize the opportunity to procure and manage devices, applications, and data in smart, secure, affordable ways.

• Unlock the power of government data to spur innovation across our Nation and improve the quality of services for the American people.

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Imperatives

• Do more with less• Make it device agnostic• Consolidate services and strengthen

government’s buying power• Look forward, look back approach

(over time)• Stop duplication of efforts

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FUNDAMENTAL CONCEPTS IN CONTENT AND DATA

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3 Layers of Digital Services

Open Data & Conten

t

Systems,

Processes, Manageme

nt and Web APIs

Governmen

t Digital Services/Private

Sector Digital Servic

es

Customers (American People and Employee

s)

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OPEN DATA

Making your data available to the public through a Web API (Application Programming Interface)

Data

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WEB API

An interface that allows for the open sharing of data through a set of standards.

Data Web API

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APPLICATION

Software designed to allow the user to perform specific tasks.

Data Web API Application

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Structured Content

• Fields are defined• Defined tags around content types• Create a structure for the content

manually or through a CMS

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Unstructured Content

• Content with no semantic tagging to make the meaning understandable by a computer

• Content tied to its placeholder or form

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Information Tsunami

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Why do we want structured content?

• By defining content types, we free our content to publish on any type of interface: “anywhere, anytime, on any device”

• Separate content from display• Makes our content portable so it can

be device agnostic• Eliminates the idea of the page• COPE=Create Once, Publish

Everywhere

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IS THERE A WAY TO LASSO THIS CONTENT?

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Vision without execution is delusion.

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Content Governance?

Content governance is the day-to-day and long term management of content and creates a comprehensive user experience across channels.

Tools:• Taxonomies• Style Guides• Workflows• Editorial Calendars• Meta-tagging

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Taxonomies=Classification Schema

Blue• Aqua• Turquoise• Sky blue• Midnight blue• Navy

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Taxonomies=Classification Schema

BLUE

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TAXONOMY

We define a taxonomy as the classification of an organization’s data, information, content, and expertise into a hierarchical structure. When this agreed-upon classification of terms, keywords, concepts, categories, is applied to your organization's content as metadata it becomes a powerful tool in making information work across the enterprise. 

--Seth Earley

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How to create taxonomies?

Step I: Understand the domain model:1. Who are the actors?2. Who are the consumers?3. What system are they using?4. What’s the nature of the information

they are managing?

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Step II: Understand the organizational maturity

Not ready to execute

More ready to execute

What do we have to do to get to Point B?

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Step III: Create unifying principles

1. Manually examine high-level content2. Use automated tools for tagging

medium level content3. Use error sampling to ensure

automated tools did a good job

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CONTENT GOVERNANCE AS A LIFESTYLE CHOICE

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D I E T

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Rethink Governance

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Rule #1: Claim it as a lifestyle

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Rule #2: If you bite it, write it.

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Documentation is challenging. But it must be done.

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Systems Create Freedom.

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Rule #3: You can choose not to count it,

but it counts.

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Rule #4: Schedule it into your life

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Rule #5: Find strong support systems

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5 Rules for Lifestyle Governance

1. Claim it as a lifestyle choice.2. If you bite it, write it.3. You can choose not to count it, but it counts.4. Schedule it into your life.5. Find strong support systems.

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Questions, comments, thoughts?

Ahava LeibtagAha Media Group, LLCahava@ahamediagroup.comTwitter: ahavaL301-452-5331