unlocking profits: how to drive dollars from more than just memberships
TRANSCRIPT
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Welcome to the webinar! We will begin the presentation shortly.
Speaker: Michael Scott ScudderCEO at Wellness Business Council
Speaker: Greg SklootVP Growth at Netpulse
3 Key Takeaways for Today
1. Why ancillary profits are so important for clubs
2. The top 5 sources of ancillary profits
3. How to use technology to increase ancillary profits
Why is this so darn important?
It’s all in the data
Recession of ‘91-’94 and ‘00-’01...
Clubs with the lowest ancillary salesMost likely to go out of business.
Clubs often don’t make profit onmemberships until month 18...
Memberships aren’t enough
Average membership price is lowest in decades
Club are relying on ancillary sales to stabilize profitability.
High Value
Low Price
20%+ profit generators
Small group
training
Speciality GEX
classes
1-2-1 personal training
Specialty programs
Food and beverage
We’re busy.How do we pull this off?
Do you reach more than just regulars?
Only 30% of members come to the club regularly. We must go after the other 70% outside the club’s walls.
Do you connect with members the way
they want to connect?
Click here to try a FREE small group training session!
Do you make it easy for
customers to understand, buy and schedule?
Do you make it connected & systemized?
This is best done with your Club Mobile App
Free infographic with Michael’s survey data
http://blog.netpulse.com/infographic-health-club-growth-metrics-2015-q1
netpulse.com877-NETPULSE
wellnessbusinesscouncil.com575-613-1004
Free Demo