Yusuf Ali Principal Solution Engineer EMEA,

Platform Integration and SAP Specialist

Unlock SAP Release the potential of your existing backend systems with Salesforce

/my10ali

@yali786

In/yali786

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Salesforce Platform

Salesforce: Customer Company Architecture

Iden

tity Chatter

Data.com

Multi-Tenant Infrastructure

Sales Service Marketing Work.com AppExchange

Data Model

Sal

esfo

rce

Pla

tform

A

pplic

atio

ns

Force.com Heroku Touch

Any Social Network

Any Device

Back End Systems

Any App

AppExchange Apps

ERP

Finance

Public or Private Apps

Connected Products

Connected Partners

Connected Employees Connected

Customers

Top Five Ways to Innovate with Salesforce Platform

Automate Business

Processes

Make Your Intranet Social

Make Every App Mobile

Unlock Back Office Data

Launch Engaging

Marketing Apps

The fastest path from idea to app

Departmental

Apps

Lotus Notes Replacement Apps

HR Apps

ERP Extension Apps

Mobile Apps E-Commerce Site

EDGE APPS

Project Management Apps

IT Helpdesk

Edge Apps Create a Layer of Agility Around Core Systems

“Companies are using a new generation of powerful web-based, development tools and delivery capabilities to augment and enhance the capabilities of their back-office systems”

CORE APPS

Leading Cloud Platform for Social and Mobile Enterprise Apps

Social – Mobile – Real-Time – Open

Key Capabilities of the Force.com platform Certified Security ISO 27001, SysTrust, SAS 70 Type II

Report Builder Drag and drop report authoring

Proven Reliability and Performance 100,000+ customers and growing

Visual Workflow Drag and drop process automation

Trusted Status Transparency at trust.salesforce.com

Mobile ready Build mobile apps for any device

Massively Scalable 1,100,000,000+ transactions daily

Web Service APIs REST, SOAP, Bulk, Streaming

Self-tuning Query Optimiser Automatic database tuning

Identity and Authentication Cloud identity & access management

Backups and Disaster Recovery Regular DR exercises

Visualforce and APEX Cloud based programming language

Multi-Tenant Kernel Economies of scale

Social Data Model Social graph built into Database.com

Automatic Real-time Upgrades Always on the latest version

Enterprise Search Find everything from a single place

≅50% API Calls

Click & Provision

Integration Methods

Native Languages

Middleware / ESB / ETL

Customer & Partner Portals

Point-to-Point & Mash-Ups

Typically types of Integration

PI(X

I) / D

irect

/ .N

et

Three Steps to Integration Success

Define the Process

Identify the Integration Layer(s)

Choose the Approach

Data Tasks Timing

Build vs Buy Integration Methodology

Resources

User Interface Application Logic

Data Model

“Salesforce can integrate seamlessly with our SAP back office and scale to multiple time zones, geographies, and currencies.”

Timing Synchronous vs.

Non Synchronous

Invoices Products Orders Assets Credit

Quotes Pricing

Shipping Accounts

Install Base

Data

Tasks Transformation Validate Data Mass Updates Data Cleansing Custom Logic

Alerts and Workflow

Account

FI

CustomerMaster

New Account

Invoice

New Customer

Changed Customer

Product

Price Books

Opportunity

New Item

Changed Item

New Pricelist

Changed Pricelist

Opportunity to Order

Tran

sact

ion

His

tory

Closed / Open Invoices

PaymentsPayments / Payment History

Order Status / Order History

LO

Order

Price Lists

MaterialMaster

Define the Process Processes have 3 Parts: Data, Tasks, and Timing

Data Integration Real-Time Callout

Security

User Interface

Blending of content/UI from Force.com and another system

Application Logic

Force.com uses services from other systems

Data Layer

Data is persisted in Force.com

Enterprise Mash-up

Define the Layers: Integration Interfaces Three different scenarios

Force.com Supports any Integration Pattern

Replicate data across systems – Full set up data replication verbs to access, manage, and exchange all standard and custom data including polling and peer-to-peer

SOA & Process Automation – Consume external web services in real-time. Aggregates and accesses external transactions or data for use in application process or Visualforce. pages

Application Lifecycle Management – manage metadata changes across multiple environments. Works with Eclipse IDE

High Data Volumes – Upload large amounts of data rapidly for migration or replication of 100Ks or millions of records (Japan Post 150m records in 12hrs)

Move Data With Static & Dynamic Clients – SOAP based web services or RESTful API providing full Create/Read/Update/Delete capability.

Expose Custom Logic as a Web Service – automatically apply custom logic or aggregate work into single transactional web service call

Proactively Alert External Systems – use workflow to notify external systems of events in Force.com

Replication

Data Load

Bulk Load

Change Metadata

Outbound Messages

SOA Callouts

Custom Services

XML/SO

AP Web Service or REST API

Bulk M

eta

SAP Native Integration

Platform Integration

UI Integration

Internet

Clouds

Data Model

Ape

x C

ode WS

Callouts

Apex Class

Method

Workflow

Platform

Web

Ser

vice

s En

dpoi

nt

Bul

k A

PI

WS/

RES

T A

PI

Real-Time Updates, Mash-ups & Messaging

Native Adapter Batch

Middleware Application ESB � EAI � ETL

Real-Time/on-Demand Service Provisioning

SAP ECC Core

Industry Solutions

IS-U IS-R

IS-T

Business Applications

CRM

ERP

MDM

SCM

Netweaver Platform

Ente

rpris

e Po

rtal

(EA

), o

r the

A

pplic

atio

n C

ore

Inte

rfac

e (C

IF)

PI W

S-SO

AP

Ada

pter

s

ECC

Nat

ive

Met

hods

(W

S, A

BA

P, B

API

, iD

oc)

WS/REST APIs Connectors

Out

boun

d M

essa

ging

PI Adapter

SAP PI Integration

Peer-to-Peer on-Demand Web Services Integration

Met

adat

a A

PI

Force.com “SAP Integration Patterns”

Choose Approach Build vs. Buy

Web and Rest Services API

Integration Ecosystem

Works with every major middleware solution

Integration Toolsets

Build Custom Integration Solutions

The Social Enterprise for SAP Just a few of the SAP customers that built agility with Salesforce.com

Customers and employees can access Burberry on any device

and receive the same rich experience

Integrated customers, products, contracts, orders, and customer

billing

Viewing of product and performance data using

mobile devices

Forecast to billing process. Integrated orders, invoices, products, and line items Integrated vehicle

quoting

Service Parts Info System for Partners and Employees

Flexible Business Processes framework to support

individual country CRM needs