unleashed by fetch graphics

TWO FRANCHISE SUPPLIERS COLLABORATE TO REFRESH A 25 YEAR OLD BRAND

MATCH MAID IN HEAVEN

THE DOCIS IN

DESIGNTECH 2.0

FRANCHISE GRAPHICSPROGRAM

EYE TRACKING

A PRESCRIPTION

SCREEN SHARING

FOR A SUCCESSFUL

WRAP PROGRAM

WHAT WE DO AND WHY YOUR FRANCHISE NEEDS US

IN THIS ISSUE

PRESENTED BY

FETCH ALLIANCE PARTNER

2 • Unleash Magazine • www.fetchgraphics.com Unleash Magazine • www.fetchgraphics.com • 3

IN NExTqUARTER’S ISSUE...

COLLEGE HUNKS

QUALICARE

SOCIAL MEDIA INTEGRATIONGUEST WRITER: JENNIFER MACDONALD

OF ENGAGE 121

FROM THEEDITOR Welcome to the first issue of Unleashed! Why is a graphics company making a magazine? We get asked everyday: what is it that Fetch does? Every time, it takes either a 30 minute conversation, or an essay-length email in order to explain what we do. When all is said and done - we produce graphics - printed materials for your vehicles, walls, banners...actually, lets stop there before I get too far... Fetch’s main goal is to help Franchises grow. We’re here to help YOU. Why? Because when you grow, we grow. How do we help you grow then? To sum it up: in any way we can. And if we can’t do it, we’ll “fetch” the people, products, processes, etc. who can. From existing art you simply need printed, to concept and design, we’re here to help with whatever step in the branding process you’re at. Which brings me back to what it is we do and why we’re making this magazine. We got to thinking, in order to get across all this information, it’s going to take a while. It’s going to take that 30 minute conversation or that email that’s so long you don’t want to read it (we promise we’re trying to cut back). So with that said - how CAN we get across what we do in a long enough format that can tell it all? Born is the Fetch magazine: Unleashed. Unleashed is the vehicle (yay, puns!) to show you what we do, what our strategic partners do, and what you can do with your brand to help your business grow. We’ll feature projects we’ve done, new materials and processes available, articles from our partners in the franchising world, and much more. So flip through, see new projects, find new processes, learn new products, get inspired, and get ready to unleash your brand.

www.fetchgraphics.com 888-933-8249Mickey Olsen - Creative Dept

Feature

20 Fetch GraphicsThe pieces to the puzzle

artICLeS

04 The Doc is InInternational Tutor Doctor Vehicle Branding Program

08 See What’s in StoreNational Orange Leaf interior branding Program

11 Fetch AlliancePartner Spotlight – Sproutloud Media Networks

12 Match Maid in Heaven Partners collaborating to bring a brand to the next level

14 Design Tech 2.0How we use technology for brand advancement

16 Franchise Graphics Program Helping Franchisor and Franchisee , nationally consistent and compliant graphics executed at the local level

20 Fetch GraphicsThe pieces to the puzzle

Editor, Art DirectorMickey Olsen, [email protected]

Associate EditorJason Yost, [email protected]

Contributing Writer - SproutloudDeb Griffith, [email protected]

Contributing Writer - Orange Leaf YogurtKatie Anderson - Director of Marketing

Contributing Writer - Tutor DoctorKari Ramesh - Marketing Coordinator

Twitter: @fetchgraphicsFacebook: facebook.com/fetchgraphicsInstagram: @fetchgraphicsLinkedin: Fetch Graphics

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FULL GRAPHIC PROGRAM


utor Doctor was founded in 2000 as an alternative to the “one-

too-many” teaching model most extra-curricular learning centers

offer by providing a personalized one-on-one, in-home tutoring

service to students. The company quickly grew and in 2003

turned to franchising as a way of expanding the company’s impact

and meeting the vast market demand. Now with offices internationally in

Canada, the United States, Latin America, the United Kingdom, Middle East

and the Caribbean, the Tutor Doctor vision is becoming a reality as the lives

of students and their families are being positively impacted throughout the

world.

With over 370 franchised territories worldwide, Tutor Doctor was listed

by Entrepreneur Magazine as one of the fastest growing franchise brands.

TutorDoctor is affiliated with the National Tutor Association (NTA) whose

THE DOCTOR IS IN

FULL WRAP

GRAPHICS PROGRAM

TUTOR DOCTOR,

ONE OF OUR

FLAGSHIP

FRANCHISE

PROGRAMS

STARTED IN

NORTH AMERICA

AND HAS GROWN

INTERNATIONALLY

...it was mentioned that we would see results from getting our car wrapped; I just did not realize that it would be so fast! Obviously I am sold on the wrapped car.

-Tutor Doctor Franchisee

BEFORE

T mission is to foster the advancement of professional and peer tutoring,

support research into best practices and standards for all tutors, support

tutor training, advocate for tutor certification, and uphold the NTA Code

of Ethics.

For more information about Tutor Doctor visit their web site at

www.tutordoctor.com.

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Contributing Writer - Tutor DoctorKari Ramesh - Marketing Coordinator


INTERNATIONAL INSTALLATIONS Fetch Graphics partnered with

Tutor Doctor as a preferred

vendor for their vehicle branding

program in 2010. Located in

Canada, Tutor Doctor needed

a vendor who could help them

facilitate installations across

North America. Utilizing Fetch’s

installation solutions, we have not

only been able to provide installs

in Canada and the US, but have

also coordinated installations as

far away as Mexico and the

UK, bringing a truly international

solution to a growing brand.

CONSISTENT BRANDING Tutor Doctor franchisees

are able to choose from a list

of vehicles pre-approved by

corporate or obtain special

permission to utilize a vehicle

outside of the list. Fetch Graphics

is then tasked on modifying the

corporate creative to fit each

franchisees specific vehicle taking

into special consideration: make,

model, and trim level.

DYNAMIC DESIGN Franchisees are able to choose

from a library of available

photography to customize their

wrap for their location and

demographic. Each franchisee

can choose their selected image

while ordering through the online

portal supplied by Fetch. This

added customization allows

for unique wraps and branding

flexibility while maintaining

constancy and brand compliance

across the Tutor Doctor system.

Shown above is an example of a digital proof layout that each franchisee receives to ensure correct placement,

image selection, URL, and phone number. Through Fetch’s online proofing system (see page 14, 19 for more) each

franchisee is able to make comments, suggest revisions, and approve artwork.

THEPROGRAM


range Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings

frozen dessert chain with more than 200 locations from coast to coast. Orange Leaf’s pro-franchisee culture encourages owners to become a part of their communities and provides them with the necessary ingredients for success. Orange Leaf offers a multitude of delicious, traditional and original flavors, including no-sugar-added, gluten-free and lactose-free alternatives. Customized with a generous selection of do-it-yourself toppings, Orange Leaf provides an innocent indulgence, self-served in a stimulating atmosphere.

In 2010, Reese Travis, CEO, could see the frozen yogurt industry growing quickly, so he and a small group of family investors approached the owners and purchased Orange Leaf when it had only 15 stores, three of which he already

owned. In just one year’s time, he grew the company to become a successful international franchise with more than 100 stores - a number doubled in 2012 and set to triple in 2013.

Reese believes in promoting Orange Leaf as a means to serve the community: to help franchisees achieve their dreams of business ownership and financial security in a family-friendly environment. He is also focused on providing franchisees a model for hosting charity events and fund raisers to strengthen connections in local communities.

SEE WHAT’SIN-STOREO INTEGRATED

GRAPHICS

PROGRAM

“I continue to

be impressed by

the service Fetch

provides our

franchisees on a

daily basis. Their

attention to detail

has set our brand

apart from the

competition, and

the materials they

produce for both in

and out of our stores

has made for an

elevated customer

experience.”

Katie Anderson,

Director of Marketing

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FULL GRAPHIC PROGRAM Contributing Writer - Orange Leaf YogurtKatie Anderson - Director of Marketing


PARTNERS IN FRANCHISING In 2012, Sproutloud partnered with

Fetch Graphics as their preferred

vendor to execute the deployment

of Vehicle Wraps for our clients.

Fetch’s service, expertise and quality

of work have been exactly what we

needed and Sproutloud has been

able to provide a first rate product.

We have been extremely happy and

look forward to a mutually satisfying

partnership with Fetch, for a very

long time. Fetch rocks!

At the 2012 IFA Convention in

Orlando, Sproutloud officially

launched their newest module,

one that brought vehicle branding

programs as an adjunct to a growing

list of services Sproutloud already

provided. Partnering with Fetch,

Sproutloud showcased live demos of

the car wrapping process with a car

on the show floor being wrapped by

a certified installer, a first at the

IFA Convention.

With the dedication that both

Sproutloud and Fetch have towards

the franchise channel and the

experience that each brings to the

table, a partnership was developed

and now provides franchisors with

the addition of best-in-class service

and products for vehicle branding

through Sproutloud’s technology.

AN ALL –IN – ONE SOLUTION Since last year, Sproutloud has

continued to grow both as a company

and in the services they offer. We

help brands manage and execute

marketing programs

with the local businesses that sell

their products and services. Our

web-based distributed marketing

platform provides marketing services

and tools in an easy to use interface,

enabling local businesses to access

the materials they need in the media

of their choice, customize them, and

reach their target audience with

brand-controlled messaging.

NATIONAL MARkETING WITH LOCAL FOCUS Sproutloud’s marketing resource

management solutions adapt easily

for franchises, agencies and any

distributed marketing network, VAR

Programs, field employee/offices,

and affiliates. The platform manages

brand compliance, increases speed

to market, automates local marketing

and cooop fund tasks, and provides

robust reporting, empowering

marketers with the resources

of national brands making local

marketing work smarter.

INTEGRATED GRAPHICS PROGRAM Orange Leaf Frozen Yogurt

was looking for a way to

develop a new graphic for their

undercounter spaces for all their

locations. A way to add additional

branding that would fit the great

atmosphere Orange Leaf has been

known for and coordinate with

the rest of the interior design of

the space. Enter Fetch. Self-

adhesive graphics are produced

on eco-friendly print equipment at

high resolution to give an almost

painted appearance. Each location

is unique in how the counter is

constructed so Fetch established

a graphic solution that would fit

any counter size or configuration

throughout the system. From 10

feet to 60 feet Fetch has wrapped

counters of all sizes to create a

consistent brand experience

in Orange Leaf locations from

coast to coast. With the success

of the undercounter branding

program, Orange Leaf wanted to

explore all of the elements that

Fetch could provide as part of a

comprehensive graphic program

for their franchise. Vehicles were

next on the list. Some franchisees

had procured custom trailers that

are used as concession trailers

serving their awesome product at

special events. To increase brand

and product awareness, graphics

were developed for these trailers

and wrapped in different parts

of the country using Fetch’s

certified installation network. Now

those trailers are not only seen

at their local events but also on

Google Images and many social

networks, spreading the word of

Orange Leaf wherever they are

seen! Currently, Fetch is working

alongside corporate and their ad

agency to develop creative options

for various applications including

store front window graphics, flag

banners, in store displays, wall art

and many other elements that will

add to the engaging environment.

SCALABILITY With the rapid growth and

success that the Orange Leaf

franchise system has experienced,

they needed a supplier who not

only understood the franchise

industry and its inner workings

but also could scale production

to meet the growing demands.

Fetch has the solutions in place to

provide graphics of any size and

at any quantity. As Orange Leaf

continues to grow its presence,

Fetch will be right there to assist

with the myriad of technologies we

have available. Fetch has put into

place certain internal processes

to handle increased demand from

Orange Leaf’s rapidly expanding

system. We know how to adapt

quickly and support a franchise of

any size which is why dozens of

franchisors utilize our system.

ENVIRONMENTAL AND VEHICLE GRAPHIC INSTALLS One of the most important aspects

of this program is installation

management. Construction sites

are under tight time frames and

subcontractor’s schedules are

constantly overlapping. With

important branding elements at

stake, installation must be done

completely and correctly. Orange

Leaf franchisees have utilized

Fetch’s installation services for

both under counter and vehicle

graphics. Ensuring quality and

consistency is paramount to

our franchise programs and the

success of a well branded space

or vehicle no matter the location.

Fetch’s installation services are

available to do just that.

Flag BannersVehicle Graphics

S t o r e - f r o n t Windows

THE PROGRAM

BEFORE AFTER

954-476-6212www.sproutloud.com


Contributing Writer - SproutloudDeb Griffith, [email protected]


LEANING UPTHE DESIGNMolly Maid’s Director of

Marketing mentioned

on many conference calls that their

vehicles were one of the biggest, if

not THE biggest, marketing asset

they had. However, the graphics

package had not changed in

decades and it was time to look

at a revitalization. Where does a

brand start?

Having met at IFA in Orlando,

Molly Maid and Sproutloud began

discussions on how the brand

could benefit from Sproutloud’s

technology. When discussions

began revolving around vehicle

wraps, Sproutloud brought Fetch

into the mix.

Over many weeks the Fetch

Program Development team

worked hand in hand with Molly

Maid and Sproutloud, designing

a new exciting graphics program.

What once was a simple logo

package was now being developed

to showcase various coverage

options and an all new corporate

approved full wrap design. Utilizing

eye-tracking software, Fetch

developed a design that was sure

to garner results and increase the

ROI for franchisees.

The design was developed to have

3 tiers of coverage options, a logo

package (redesigned to increase

brand visibility), a partial wrap and

a full wrap. For the first time, Molly

Maid franchisees had a program that

they could choose design options

based on the vehicle use (sales

or service) and/or budget. With

some franchisees having dozens of

vehicles, fully wrapping all of them

is not budget conscious. However,

with a program like this a franchisee

can have a few showcase vehicles

with a wrap and still coordinate

the rest of the fleet with the other

lesser expensive tier options all

A MATCH MAIDIN HEAVEN

CHow three companies collaborated to revitalize a 25 year old vehicle branding program

while maintaining consistent brand

identity and design.

INVOLVING EVERYONE As most franchises have, Molly

Maid also has a National Marketing

Committee. Sproutloud, Fetch

and Molly Maid corporate all

collaborated with their NMC to

make sure that design elements

and functionality of a new

program were affective from their

franchisee’s perspective. With

some additional brainstorming

and a few minor changes, the final

design was released. A design that

now had the stamp of approval

from corporate as well as the peer

network.

DRIVING IN A NEW DIRECTION The new design got leaked and

was such a hit that franchisees

wanted to purchase graphics

before Sproutloud even had time

to launch the portal. Sproutloud’s

ability to adapt and respond quickly

allowed an offline purchasing process

while the finishing touches were placed

on the module. In the second half of

2012, the module went live and franchisees

have been ordering through Sproutloud’s

portal ever since. Franchisees are now

able to modify custom text and choose

wrap options online, something Molly Maid

never had before. The vehicle wrap

module is just one of many that Molly Maid

will be utilizing through the Sproutloud

system in the future.

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and marketing team over a creative process. This is

why Fetch utilizes online proofing software that allows

the proof to be reviewed, marked-up and commented

on, approved, downloaded and shared all online, even

from an iPhone app. This allows an entire marketing

team to truly collaborate together while everyone can

comment and view comments from everyone involved

in the creative process. This keeps everyone on the

same page and on task, once again saving time

and money.

SCIENTIFICALLY PROVEN DESIGN

Eye tracking is not new, in fact it dates back to the

1800’s. It is the art of measuring eye movement and

fixation and was once archaic contraptions to measure

the subjects eye movements. Eye tracking has been used

in many arenas over the past hundred or so years, from

reading studies to helping the disabled communities to

studying how drivers perceive various situations and

many others. Now eye tracking advancements measure

how users interact with machines, help in science and

the medical worlds. So how does this help us and more

importantly help you, the brand owner?

From a marketing perspective you only have a few

seconds to capture the attention of your consumer

and make an impression. Using software, Fetch is able

to load in any visual design or image. Using algorithms,

the software than measures and shows the highest

probability of where the human eye will focus. This

helps us to identify the best layouts for optimum

impact and create and prove ROI for a given design.

This is useful for all marketing materials, vehicle

graphics, direct mail, websites, banners, storefronts and

even for analyzing a store layout by uploading photos

of the space to see how your consumers engage with a

certain area. If its visual, we can measure it! Better yet,

we offer this service

for FREE to our clients!

DESIGNTECH 2.OIn a world of apps and devices and technology abound there has to be a better way to communicate and collaborate on designs? The old ways of emailing designs back and forth and talking on the phone for hours just seems counterproductive now. At least faxes are almost completely obsolete, trying todecipher hand written notes with arrows pointing to design pieces on a black and white page was justnot affective.

Fetch loves technology! And why shouldn’t we, our clients love it too. We embrace it not just because it is the cool thing to do (it kinda is) but because there really is not enough time in the day. Why not usesolutions to help build better relationships with our clients and alleviate the stress of the design process all while saving time? After all, the saying goes, time is money right?

In the past year, Fetch has utilized technology such as screen sharing, the ability to share ones desktop with anyone via a simple web browser. Having this ability

we have been able to collaborate with either single members or several marketing team members at once, from different locations. Our designers are able to bring up the design in the native design program and literally

make changes to the design on the fly with everyone watching. No pressure, right! The reality is that a simply step as this can save hours during the design process. What would take 10-20 emails back and forth and a few days to complete from constant revisions, designs are now completed in a 20-60 minute web conference meeting

while the designer changes things dynamically.

Fetch designers generally provide the initial design for review and then schedule web conferences to go over changes to help decrease the time spent on design revisions so that we can increase the speed in which

we can serve both franchisor and franchisees alike. So

that initial design that we talked about above, where

does that come from? In a land of cc and bcc, it

becomes hard to truly collaborate between designer

qUICkER, bETTER DESIgn FOR YOU In 2013

From eye-tracking software, to screen-share proofing systems, design tech is growing fast

Eye-Tracking uses scientific analysis to show how small design changes can have a huge impact.”

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Our approach is designed to bring

a collaborative graphics and print

solution that creates strategies to

build better ROI, brand awareness,

lead generation, consumer

experiences and helps to assist with

future franchise development plans.

Create new brand experiences

using vehicles and interior and

exterior surfaces of your locations.

We can help evaluate the equity

that already exists and leverage

that with unique applications

and solutions.

We bring branding to new places!

FRANCHISEGRAPHICSPROGRAMSCREATING NATIONALLY CONSISTENT AND COMPLIANT GRAPHIC PROGRAMS WHILE EXECUTING THEM AT THE LOCAL LEVEL.

DEPLOYING

BRAND VISUALS


WHAT CAN WE FETCH FOR YOU?IFA Franchise Supplierwho understands franchising &franchise strategies

Developing the right program starts

with investigating what is currently

being utilized and what isn’t and

why. Proper understanding will allow

us to all see where improvements

can be made. By analyzing these aspects, we can

formulate a plan to provide custom tailored strategies

that will bring your brand a fully integrated and

managed graphics program that is marketable, sellable

and effective.

Design is critical to the success of

your franchise’s brand and graphics

program. Fetch provides a wide

array of creative services to provide

program development and design

implementation. Together we will

work as a team to develop a program that will ensure

the success of your graphics and branding program.

Whether we are working with your internal marketing

team, your outside ad agency or independently as your

designer; we are ready to work in any capacity that

you need. By using the latest in design technologies

(See Page 14/15) we can collaborate and test designs

before implementation to increase your ROI and ensure

effectiveness for your brand before anyone spends

a dollar.

Integration is deploying your brand

across many formats and medias

to create a truly cohesive program.

Why use multiple vendors when

you can have one? We’ll not only

produce all of the materials but

will help develop your program as well. We’ll strategize

with you to maximize financial potential, administrate

your entire program and bring valued partners from

the franchise market together to provide a truly

integrated branding solution. You and your franchisees

only have one vendor to contact! Rather than work

independently with a variety of vendors or spend your

precious time exploring and searching for vendors, we

can help consolidate needs by leveraging our alliance

of professionals and companies.

We understand our industry and know all the materials

and technologies available to make your brand shine in the

most demanding and competitive of environments.

An integral part of administrating

these programs is the installation

process. We provide full installation

services across North America

with select International locations

as well. Our network is comprised

of certified installation teams upheld to the highest

quality standards. We can handle the most demanding

installation programs, from one off vehicle wraps

to complete fleet and store graphic roll-outs,

simultaneously.

Our Account Concierge Team

provides high level program

management at the franchisor

level and personal service to each

franchisee at the local level to

execute orders individually. Our

team can provide reports on sales from the system

and will be a liaison for any rebate programs we put in

place to help boost your Ad Fund. They are available

to answer questions regarding any franchisee order or

anything else during the process.

At the franchisee level, our team works with every

franchisee and will know them by name. Our approach

is one of personal service and dedication. When your

franchisees have questions or concerns, we are there to

help every step of the way so that you don’t have to. Our

team is there to discuss any program particulars to uphold

your branding guidelines at the local level. Relying on our

team to manage and administrate your program will allow

you and your staff to concentrate on the important things,

like growing your franchise, and create brand consistency

and compliance throughout.

3.

2.

1.

5.

4.

RESEARCH

DEVELOP

INTEGRATE

ExECUTE

ACCOUNTCONCIERGETEAM

Do you really need just another supplier? We like to think of ourselves as partners, part of the team, part of the family. The processes that we go through are comprehensive and intimate regarding your business. Understanding how your franchise operates is so critical that we create a program that fits your franchise specifically. With dozens of franchisor clients andhundreds/thousands of franchisees under them we have the experience and the knowledge of the franchisor-franchisee relationship and how the franchise channel operates. This experience sets us apart.

We don’t want to just print things - we want to help you award more franchises, grow your Ad Fund and increase lead generation at both corporate and local levels to boost revenuesfor everyone.

National Marketing Kits

WallMuralin CA

Window Graphicsin GA

To make the process easier for

franchisees, we utilize a variety of

online solutions to bring program

information into their hands.

Internally, we develop custom

websites for each brand we work with. These sites

provide vital information on the graphics available,

customizations, online order requests as well as new

features like ways for franchisees to engage with

their peers and see what is happening throughout the

system. If you are looking for a way to integrate social

media, direct mail, coop management and more into

the same type of system, we have those resources as

well and leverage our partners to bring you the solution

that best suits your needs.

Fetch has secured alliances that

are natural verticals to our business

so that we can better assist our

clients to succeed faster. We

developed this alliance to better

serve your brand by providing an

all-encompassing solution. Our collaborative efforts

have garnered much success with various clients across

all industries. You can now leverage the relationships

that we have built over many years and tap into a team

of professionals that are only interested in helping you

grow.

VEHICLE GRAPHICS Consistent branding across various coverage

options for maximum franchisee buy-in

WINDOW GRAPHICS Utilize wasted space for increased marketing

and branding exposure

WALL ART Wallpapers, canvas and murals using GREENGUARD

certified for use in Children’s facilities

POINT OF PURCHASE Posters, ceiling hangers, displays. Engage

the consumer at the point of sale

qUARTERLY MARkETING kITS Promotional items to all

locations for consistent roll out and maximum exposure to increase sales

TRADESHOW GRAPHICS Franchisees use consistent displays

to enhance brand recognition and sales at Trade-Shows. Your franchise

development team and sub-franchisors can utilize these to help award

more franchises too!

BANNERS & DISPLAYS Versatile, re-usable and cost effective,

different types of stands are also available for easy transport & setup or

as permanent displays

FLOOR GRAPHICS Indoor/outdoor for out-of-the-box branding

COUNTER WRAPS Enhance your decor and coordinate with the

rest of your environment

STATIC CLINGS Use on windows, doors and food shields - easy to install

SEE-THRU WINDOW POSTERS Printed graphic outside, see-

thru from inside. Re-usable, easy install! No more covering your windows!

DIGITAL SIGNAGE Managed from the corporate level with

customization at the local level, total customization

DIGITAL MANU BOARDS Proven to increase sales and revenue by

day-parting, scheduling, and visual attraction

Fetch offers a wide variety of products and materials to suit any need that may arise in your branding package.”

7.

STRATEGICPARTNERS

JUST SOME OF WHAT FETCH CAN BRING TO YOUR FRANCHISE.

6.ONLINE ORDERS

OnlineOrdering

DigitalSignage

BannerSystems

QuarterlyMarketingKits

www.fetchgraphics.com 888-933-8249

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