university of texas at austin energy poll sept. 2011

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Wave 1 September 2011 Question by Question Charts

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The University of Texas Energy Poll is a comprehensive study of consumer attitudes and behaviors regarding energy development, innovation and consumption in the United States. This presentation highlights major findings of the first poll, which will be repeated every six months. The poll is conducted under the supervision of the Energy Management and Innovation Center at McCombs School of Business. Professor Wayne Hoyer is the poll director.

TRANSCRIPT

Page 1: University of Texas at Austin Energy Poll Sept. 2011

Wave 1September 2011

Question by Question Charts

Page 2: University of Texas at Austin Energy Poll Sept. 2011

Page Question

5QD11. If you were in charge of the US budget, in which of the following areas are you most likely to put more money and, separately, where are you the least likely to put more money?

6 Q100. When it comes to dealing with energy issues that face our nation, do you think things are headed in...?

7 Q101. How would you describe energy prices today for each of the following?

8 Q102. Now looking ahead, do you expect that 6 months from today, the price for each of the following will...?

9 Q103. Now thinking about the next 12 months, do you think that the portion of your household budget spent on energy will... ?

10Q110. Please indicate how satisfied you are with the job that each of the following is doing to address the energy issues that are most important to you.

13Q120. Over the past 3 months, approximately how frequently have you read, seen or heard anything in particular about energy issues such as electricity costs, government policy, environmental crises or alternative energy sources?

14 Q121. What have you read, seen, or heard about energy issues over the past 3 months?

15 Q122. Compared to most people you know, how knowledgeable are you about how energy is produced, delivered and used?

16 Q123. How interested are you in learning more about each of the following?

17Q124. In general, among the items listed below, which one do you think has the most impact on the prices you pay for energy and, separately, which one do you think has the least impact on the prices you pay for energy?

18 Q130-Q132. CATEGORY SUMMARY: From which of the following sources do you get most of your news or information about energy issues?

19 Q130. Radio: From which of the following sources do you get most of your news or information about energy issues?

20 Q130. Newspaper: From which of the following sources do you get most of your news or information about energy issues?

21 Q130. Network TV: From which of the following sources do you get most of your news or information about energy issues?

22 Q130. Network Program(s): From which of the following sources do you get most of your news or information about energy issues?

23 Q130. Cable TV: From which of the following sources do you get most of your news or information about energy issues?

24 Q131. Magazines: From which of the following sources do you get most of your news or information about energy issues?

26 Q132. Online Only & New Media: From which of the following sources do you get most of your news or information about energy issues?

27 Q133. Which of the following groups or organizations would you trust to provide you with information on how to use energy more efficiently?

Contents

Page 2Source: University of Texas at Austin Energy Poll, September 2011

Page 3: University of Texas at Austin Energy Poll Sept. 2011

Page Question

28 Q134. The use of social media sites such as Facebook, Twitter, and YouTube has become much more popular in American society. How do you think this has changed how you personally learn about energy?

29 Q135. Please indicate whether you agree or disagree with the following statement - I can make a difference about energy issues that are important to me with the use of social media that I could not make without social media.

30 Q150. Please rate how concerned you are about each of the following.

31 Q160. Please indicate how likely it is that you will do each of the following within the next 5 years.

32 Q170. Using the scale below, please rate your feelings regarding environmental protection versus economic growth.

33 Q171. Please indicate the extent to which you support or oppose each of the following.

34 Q172A. Considering the pros, cons and your personal preferences for each, please rank the energy sources below where 1 = Best and 6 = Worst.

35 Q180. If you were to vote in the next election in 2012, would you be more likely or less likely to vote for a candidate who supports each of the following?

36 Q191. Thinking about our energy situation in 25 years, to what extent do you think we will be better off or worse off than we are now?

37 Q192. When do you think our domestic sources of non-renewable energy including oil, natural gas and coal will run out?

38 Q193. Using the scale below, please indicate your feelings with regard to non-hybrid sport utility vehicles (SUVs) in the US.

39 Q194. Using the scale below, please indicate your feelings with regard to the US government's role in preparing us for future energy needs.

40 QD1. Are you...[GENDER]

40 QD2. Into which of the following age groups do you fall?

40 QD4. What is your racial or ethnic heritage?

40 QD5. Which of the following income groups includes your TOTAL FAMILY INCOME in [Insert previous year] before taxes?

40 QD6. REGION

40 QD7. What is the last grade of school you completed?

40 QD12. Are you the parent or legal guardian of a child under the age of 18?

40 QD13. Which of the following best describes your marital status?

40 QD14. Including yourself, how many people live in your home?

40 QD15. Which of the following best describes your current employment status?

Contents Continued

Page 3Source: University of Texas at Austin Energy Poll, September 2011

Page 4: University of Texas at Austin Energy Poll Sept. 2011

Page Question

41 QD8. In which of the following industries do you or anyone in your immediate family work?

41 QD18. Which of the following best describes your electric company?

41 QD19. Which of the following sources of energy do you use to heat your home?

41 QD24. Do you own or rent your current place of residence?

41 QD25. What is the approximate square footage of your home?

41 QD26. On average, how much is your electric bill each month?

41 QD27. How would you classify the area in which your primary residence is located?

42 QD9. Generally speaking, which of the following best describes your political affiliation?

42 QD10. When it comes to politics, do you usually think of yourself as....?

42 QD16. Thinking about all elections including school, local and primary elections, how many of them have you voted in over the past few years?

42 QD17. As the term is generally used today, do you consider yourself to be an environmentalist?

42 QD20. Which of the following best describes the type of fuel you use for the vehicle you drive most often?

42 QD21. About how many miles per gallon does your primary vehicle get, on average?

42 QD22. Approximately how many miles do you drive your primary vehicle per year?

42 QD23. And would you classify your primary vehicle as a:

43 QP1. Would you say your health in general is...?

43 QP2. How willing would you be to pay much higher prices in order to protect the environment? Would you say you are...?

43QP3. Many companies today want to know as much as they can about their customers' interests, needs and preferences so they can individually tailor their communications and offers to each person. In general, do you see such methods for improved targeting as a good thing?

43 QP4. Which of the following items do you own?

43 QP5. To what extent do you consider yourself a religious person? Are you...?

43 QP6. Do you personally own a valid United States passport?

Contents Continued

Page 4Source: University of Texas at Austin Energy Poll, September 2011

Page 5: University of Texas at Austin Energy Poll Sept. 2011

Page 5Source: University of Texas at Austin Energy Poll, September 2011

US Budget Areas Likely To Put More Money

36

15

13

12

8

6

4

3

2

2

61

82

84

82

66

78

88

85

80

93

3

3

2

6

26

17

7

12

18

5

Job creation

Education

Social Security

Health care

Military and defense

Infrastructure development / maintenance

Energy security / dependable access to supply

Energy innovation

Environmental protection

Other

Most Likely Not Selected Least Likely

QD11. If you were in charge of the US budget, in which of the following areas are you most likely to put more money?

%

Wave 1 Base: 3406All results based on weighted data

Page 6: University of Texas at Austin Energy Poll Sept. 2011

Page 6Source: University of Texas at Austin Energy Poll, September 2011

Q100. When it comes to dealing with energy issues that face our nation, do you think things are headed in...?

Dealing With Energy Issues That Face Our Nation - Headed In...

19 25 43 11 2

1 = Definitely the Wrong Direction 2 3 4 5 = Definitely the Right Direction

Right Direction: 13.7%Wrong Direction: 43.2%

Wave 1 Base: 3406All results based on weighted data

Page 7: University of Texas at Austin Energy Poll Sept. 2011

Page 7Source: University of Texas at Austin Energy Poll, September 2011

Q101. How would you describe energy prices today for each of the following? (DK Excluded)

Energy Prices Today

29

33

44

69

40

45

41

27

27

21

13

3

3

1

1

1

1

0

0

0

Natural Gas (N=3035)

Electricity (N=3308)

Heating Oil (N=2728)

Gasoline (N=3377)

Very High Somewhat High About Right Somewhat Low Very Low

%

Wave 1 Base: Varies (Don’t Know Excluded) All results based on weighted data

Page 8: University of Texas at Austin Energy Poll Sept. 2011

Page 8Source: University of Texas at Austin Energy Poll, September 2011

Q102. Now looking ahead, do you expect that 6 months from today, the price for each of the following will...? (DK Excluded)

Expected Price Changes 6 Months From Today

19

20

27

32

47

48

48

46

32

30

22

14

3

2

3

8

0

0

1

0

Natural Gas (N=3062)

Electricity (N=3233)

Heating Oil (N=2867)

Gasoline (N=3263)

Increase significantly Increase somewhat Stay the same Decrease somewhat Decrease significantly

%

Wave 1 Base: Varies (Don’t Know Excluded) All results based on weighted data

Page 9: University of Texas at Austin Energy Poll Sept. 2011

Page 9Source: University of Texas at Austin Energy Poll, September 2011

Q103. Now thinking about the next 12 months, do you think that the portion of your household budget spent on energy will... ?

In 12 Months, Portion Of Household Budget Spent On Energy Will...

16 53 26 4 1

Increase Significantly Increase Somewhat Stay The Same Decrease Somewhat Decrease Significantly

Increase: 69.1% Decrease: 5.1%

Wave 1 Base: 3406All results based on weighted data

Page 10: University of Texas at Austin Energy Poll Sept. 2011

8

14

14

15

15

16

16

18

19

20

20

21

22

26

26

26

26

27

29

31

35

36

36

39

41

57

49

46

52

51

58

56

51

23

35

24

27

34

54

40

27

22

30

22

25

22

26

24

20

19

13

71The US Congress

Business leaders

Energy financiers

US Department of Energy

Large US companies

Oil and gas companies

Your state government

Your local government

The Sierra Club

Coal companies

Natural Resources Defense Council

Environmental Defense Fund

Nuclear energy companies

President Barack Obama

Your electric utility

Greenpeace

The Nature Conservancy

Energy innovators

Hydroelectric companies

Small US companies

Colleges and universities

Solar energy companies

Wind energy companies

Research institutes

Engineers and scientists

You / Your Household

Q110. TOP 3 AND BOTTOM 3 BOX SUMMARY: Please indicate how satisfied you are with the job that each of the following is doing to address the energy issues that are most important to you.

Satisfied % (Top 3 Box)Dissatisfied % (Bot 3 Box)

Wave 1 Base: 3406Scale: 1 = Not at all satisfied, 7 = Very satisfied (with “Not Sure” option)All results based on weighted data Page 10Source: University of Texas at Austin Energy Poll, September 2011

Page 11: University of Texas at Austin Energy Poll Sept. 2011

Page 11Source: University of Texas at Austin Energy Poll, September 2011

9

5

5

5

7

4

3

4

3

4

4

3

6

19

16

13

13

11

11

9

10

10

9

8

9

7

28

20

21

18

18

19

19

15

15

13

13

15

13

31

40

41

38

40

43

43

49

43

52

48

34

21

7

9

9

11

11

9

13

11

12

8

8

16

11

3

6

6

6

6

6

6

6

8

6

7

11

10

2

5

5

8

7

7

7

5

10

9

12

13

33

You / Your Household

Engineers and scientists

Research institutes

Solar energy companies

Wind energy companies

Colleges and universities

Small US companies

Hydroelectric companies

Energy innovators

The Nature Conservancy

Greenpeace

Your electric utility

President Barack Obama

7 = Very satisfied 6 5 4/Not Sure 3 2 1 = Not at all satisfied

Q110. Please indicate how satisfied you are with the job that each of the following is doing to address the energy issues that are most important to you. (Slide 1)

Wave 1 Base: 3406All results based on weighted data

Page 11Source: University of Texas at Austin Energy Poll, September 2011

Page 12: University of Texas at Austin Energy Poll Sept. 2011

Page 12Source: University of Texas at Austin Energy Poll, September 2011

Q110. Please indicate how satisfied you are with the job that each of the following is doing to address the energy issues that are most important to you. (Slide 2)

Wave 1 Base: 3406All results based on weighted data

Page 12Source: University of Texas at Austin Energy Poll, September 2011

3

3

3

2

3

2

1

2

2

1

2

1

1

6

7

6

6

7

4

4

5

4

4

4

4

2

13

11

11

12

10

12

11

9

9

10

8

9

6

44

52

56

45

58

31

28

26

34

32

41

37

21

14

9

8

14

7

18

17

15

15

16

15

17

15

9

7

6

9

5

13

15

15

15

14

14

14

18

11

11

10

12

11

20

23

28

21

22

16

18

38

Nuclear energy companies

Environmental Defense Fund

Natural Resources Defense Council

Coal companies

The Sierra Club

Your local government

Your state government

Oil and gas companies

Large US companies

US Department of Energy

Energy financiers

Business leaders

The US Congress

7 = Very satisfied 6 5 4/Not Sure 3 2 1 = Not at all satisfied

Page 13: University of Texas at Austin Energy Poll Sept. 2011

Page 13Source: University of Texas at Austin Energy Poll, September 2011

How Often Read, Seen or Heard About Energy Issues in Past 3 Months

14

21

10

20

6

8

9

11

Daily / Almost daily

A few times a week

Once a week

A few times a month

Once a month

Less than once a month

Have not read, seen or heard anything

Don't recall

Q120. Over the past 3 months, approximately how frequently have you read, seen or heard anything in particular about energy issues such as electricity costs, government policy, environmental crises or alternative energy sources?

%

Wave 1 Base: 3406All results based on weighted data

Page 14: University of Texas at Austin Energy Poll Sept. 2011

Page 14Source: University of Texas at Austin Energy Poll, September 2011

Energy Issues Read, Seen Or Heard About Over The Past 3 Months… (Derived from verbatim responses)

8

12

18

21

24

39

Regulations/Restrictions Related

Sources of Information Related

Environment/Safety Related

Government/Politics Related

Energy Sources Related

Price Related

Q121. CATEGORY SUMMARY: What have you read, seen, or heard about energy issues over the past 3 months?

Wave 1 Base: 2696 (Have read, seen or heard about energy issues in the past 3 months)All results based on weighted data

%

Page 15: University of Texas at Austin Energy Poll Sept. 2011

Page 15Source: University of Texas at Austin Energy Poll, September 2011

Q122. Compared to most people you know, how knowledgeable are you about how energy is produced, delivered and used?

Self-Reported Level Of Knowledge About How Energy Is Produced, Delivered & Used

10 24 42 19 6

1 = Not At All Knowledgeable 2 3 4 5 = Very Knowledgeable

Knowledgeable: 24.2%Not Knowledgeable: 33.7%

Wave 1 Base: 3406All results based on weighted data

Page 16: University of Texas at Austin Energy Poll Sept. 2011

Page 16Source: University of Texas at Austin Energy Poll, September 2011

Interested In Learning More About…

5

4

4

3

9

6

6

4

26

23

21

14

39

42

43

34

21

25

27

46

Global Energy Issues

National Energy Issues

Local Energy Issues

Reducing Your Own EnergyUse

Not at all interested Not very interested Neither Somewhat interested Very interested

Q123. How interested are you in learning more about each of the following?

%

Wave 1 Base: 3406All results based on weighted data

Page 17: University of Texas at Austin Energy Poll Sept. 2011

Page 17Source: University of Texas at Austin Energy Poll, September 2011

Most Impact/Least Impact On Energy Prices

14

2117

2623

21

36

1815

9

Supply constraintsConsumer demand Governmentregulation

Global politicsPricing power ofenergy companies

and/or electricutilities

Most Impact

Least Impact

Q124. In general, among the items listed below, which one do you think has the most impact on the prices you pay for energy and, separately, which one do you think has the least impact on the prices you pay for energy.

%

Wave 1 Base: 3406All results based on weighted data

Page 18: University of Texas at Austin Energy Poll Sept. 2011

Page 18Source: University of Texas at Austin Energy Poll, September 2011

Media Outlets Used For News or Information About Energy Issues

65

63

49

40

38

35

34

29

Network TV

Newspaper

Radio

Cable TV

Online Only

Network Programs

Magazines

New Media

Q130 – Q132. CATEGORY SUMMARY: From which of the following sources do you get most of your news or information about energy issues?

%

Wave 1 Base: 3406All results based on weighted data

Page 19: University of Texas at Austin Energy Poll Sept. 2011

Page 19Source: University of Texas at Austin Energy Poll, September 2011

Outlets Used For News or Information About Energy Issues - Radio

32

30

5

21

18

4

15

12

4

9

7

3

2

2

1

Local Radio (Net)

Local Radio: On the Radio

Local Radio: Online

Talk Radio (Net)

Talk Radio: On the Radio

Talk radio: Online

NPR/Public radio (Net)

NPR/Public radio: On the Radio

NPR/Public radio: Online

Satellite radio (Net)

Satellite radio: On the Radio

Satellite radio: Online

Other radio (Net)

Other radio: Online

Other radio: On the Radio

%

Wave 1 Base: 3406All results based on weighted data

Q130. From which of the following sources do you get most of your news or information about energy issues? – Radio

Page 20: University of Texas at Austin Energy Poll Sept. 2011

Page 20Source: University of Texas at Austin Energy Poll, September 2011

Outlets Used For News or Information About Energy Issues - Newspaper

5143

18

159

8

1410

6

1266

106

4

74

3

744

Local newspaper (Net) Local newspaper: In Print Local newspaper: Online

USA Today (Net) USA Today: Online USA Today: In Print

New York Times (Net) New York Times: Online New York Times: In Print

Wall Street Journal (Net) WSJ: In Print WSJ: Online

Washington Post (Net) Washington Post: Online Washington Post: In Print

Financial Times (Net) Financial Times: Online Financial Times: In Print

Other newspaper (Net) Other newspaper: Online Other newspaper: In Print

%

Wave 1 Base: 3406All results based on weighted data

Q130. From which of the following sources do you get most of your news or information about energy issues? – Newspaper

Page 21: University of Texas at Austin Energy Poll Sept. 2011

Page 21Source: University of Texas at Austin Energy Poll, September 2011

Outlets Used For News or Information About Energy Issues – Network TV

40

37

7

40

37

5

36

34

6

20

18

4

5

3

3

ABC/abcnews.com (Net)

ABC/abcnews.com: On TV

ABC/abcnews.com: Online

NBC (Net)

NBC: On TV

NBC: Online

CBS / cbsnews.com (Net)

CBS / cbsnews.com: On TV

CBS / cbsnews.com: Online

PBS (Net)

PBS: On TV

PBS: Online

Other Network TV (Net)

Other Network TV: On TV

Other Network TV: Online

%

Wave 1 Base: 3406All results based on weighted data

Q130. From which of the following sources do you get most of your news or information about energy issues? – Network TV

Page 22: University of Texas at Austin Energy Poll Sept. 2011

Page 22Source: University of Texas at Austin Energy Poll, September 2011

Outlets Used For News or Information About Energy Issues – Network Programs

20

17

4

16

14

3

15

13

2

10

8

2

4

2

2

Fox News Sunday (Net)

Fox News Sunday: On TV

Fox News Sunday: Online

Meet the Press (Net)

Meet the Press: On TV

Meet the Press: Online

Face the Nation (Net)

Face the Nation: On TV

Face the Nation: Online

This Week (Net)

This Week: On TV

This Week: Online

Other Network Program (Net)

Other Network Program: Online

Other Network Program: TV

%

Wave 1 Base: 3406All results based on weighted data

Q130. From which of the following sources do you get most of your news or information about energy issues? – Network Programs

Page 23: University of Texas at Austin Energy Poll Sept. 2011

Page 23Source: University of Texas at Austin Energy Poll, September 2011

Outlets Used For News or Information About Energy Issues – Cable TV

3528

13

3431

9

2419

8

2321

4

1715

4

119

3

86

3

43

2

CNN (Net) CNN: On TV CNN: Online

Fox News (Net) Fox News: On TV Fox News: Online

MSNBC (Net) MSNBC: On TV MSNBC: Online

Discovery (Net) Discovery: On TV Discovery: Online

CNBC (Net) CNBC: On TV CNBC: Online

Fox Business (Net) Fox Business: On TV Fox Business: Online

Bloomberg (Net) Bloomberg: On TV Bloomberg: Online

Other Cable TV (Net) Other Cable TV: On TV Other Cable TV: Online

%

Wave 1 Base: 3406All results based on weighted data

Q130. From which of the following sources do you get most of your news or information about energy issues? – Cable TV

Page 24: University of Texas at Austin Energy Poll Sept. 2011

Page 24Source: University of Texas at Austin Energy Poll, September 2011

Outlets Used For News or Information About Energy Issues – Magazines

1411

5

1310

5

129

5

76

2

64

3

64

2

64

3

53

3

Time (Net) Time: In Print Time: Online

Newsweek (Net) Newsweek: In Print Newsweek: Online

National Geographic (Net) NG: In Print NG: Online

Popular Science (Net) Popular Science: In Print Popular Science: Online

Forbes (Net) Forbes: In Print Forbes: Online

Money (Net) Money: In Print Money: Online

Fortune/CNN Money (Net) Fortune/CNN Money: Online Fortune/CNN Money: In Print

The Economist (Net) The Economist: In Print The Economist: Online

%

Wave 1 Base: 3406All results based on weighted data

Q131. From which of the following sources do you get most of your news or information about energy issues? – Magazines – Slide 1

Page 25: University of Texas at Austin Energy Poll Sept. 2011

Page 25Source: University of Texas at Austin Energy Poll, September 2011

Outlets Used For News or Information About Energy Issues – Magazines

43

2

43

2

43

1

32

1

322

32

1

32

1

211

31

2

Scientific American (Net) Scientific American: In Print Scientific American: Online

Bloomberg Business Week (Net) Bloomberg Bus.Week: In Print Bloomberg Bus.Week: Online

The New Yorker (Net) The New Yorker: In Print The New Yorker: Online

National Review (Net) National Review: Online National Review: In Print

The Atlantic (Net) The Atlantic: In Print The Atlantic: Online

Politico (Net) Politico: Online Politico: In Print

The Week (Net) The Week: In Print The Week: Online

New Republic (Net) New Republic: In Print New Republic: Online

Other magazine(s) (Net) Other magazine(s): Online Other magazine(s): In Print

%

Wave 1 Base: 3406All results based on weighted data

Q131. From which of the following sources do you get most of your news or information about energy issues? – Magazines – Slide 2

Page 26: University of Texas at Austin Energy Poll Sept. 2011

Page 26Source: University of Texas at Austin Energy Poll, September 2011

Outlets Used For News or Information About Energy Issues –Online Only & New Media

3818

8

85

44

3

32

1

4

29

1710

65

4

22

2

Online (Net) A portal website like GoogleNews, AOL, or Topix

Huffington Post

Discovery.com A website of an international news organization

DiscoveryNews.com

Reuters.com Drudge Report

DowJonesNews.com

Slate Real Clear Politics

Other online only

New Media (Net)

Facebook YouTube

Blogs

Twitter News Apps or RSS feeds

LinkedIn

Podcasts Other new media

%

Wave 1 Base: 3406All results based on weighted data

Q132. From which of the following sources do you get most of your news or information about energy issues? – Online Only and New Media

Page 27: University of Texas at Austin Energy Poll Sept. 2011

Page 27Source: University of Texas at Austin Energy Poll, September 2011

Groups/Organizations Trusted To Provide Information About Efficient Energy Use

2

9

11

14

14

14

15

24

27

32

33

34

36

Other

Don't know

None

State government office/agency

Federal government office/agency

Local government office/agency

Home improvement contractor or company

Internet/web sources

Home improvement stores

Environmental resources

Non-profit sources

Your electric utility company

Consumer Groups/Reports

Q133. Which of the following groups or organizations would you trust to provide you with information on how to use energy more efficiently?

%

Wave 1 Base: 3406All results based on weighted data

Page 28: University of Texas at Austin Energy Poll Sept. 2011

Page 28Source: University of Texas at Austin Energy Poll, September 2011

Q134. The use of social media sites such as Facebook, Twitter, and YouTube has become much more popular in American society. How do you think this has changed how you personally learn about energy?

How Social Media Has Changed Learning About Energy

2 2 55 12 7 22

1 = Definitely change for the worse 2 3 = Has not made difference 4 5 = Definitely change for the better DK / NA

Better: 19.2%Worse: 4.0%

Wave 1 Base: 3406All results based on weighted data

Page 29: University of Texas at Austin Energy Poll Sept. 2011

Page 29Source: University of Texas at Austin Energy Poll, September 2011

Q135. Please indicate whether you agree or disagree with the following statement – I can make a difference about energy issues that are important to me with the use of social media that I could not make without social media.

I can make a difference about energy issues that are important to me with the use of social media that I could not make without social media.

18 12 29 19 6 18

Strongly disagree Somewhat disagree Neither agree nor disagree Somewhat agree Strongly agree DK / NA

Agree: 24.4%Disagree: 29.6%

Wave 1 Base: 3406All results based on weighted data

Page 30: University of Texas at Austin Energy Poll Sept. 2011

Page 30Source: University of Texas at Austin Energy Poll, September 2011

Concerned About...

2

3

2

3

5

6

4

6

10

17

2

2

2

3

3

5

5

5

6

7

4

5

4

6

6

8

7

9

9

9

9

15

16

14

17

16

15

18

17

19

16

18

20

19

21

19

22

21

18

16

22

23

22

20

21

20

20

18

16

15

46

34

34

34

28

25

26

23

24

18

US's consumption of oil from foreign sources

US's progress in developing renewable sources of energy

US's progress in developing better ways to use energy efficiently

The portion of your household budget spent on energy

US's consumption of fossil fuels

The impact of US oil and gas exploration on the natural environment

The energy efficiency of your home

Your own consumption of electricity

Your own consumption of gasoline

Your own consumption of natural gas or heating oil to heat your home

1 = Not at all concerned 2 3 4 5 6 7 = Very concerned

Q150. Please rate how concerned you are about each of the following:

%

Wave 1 Base: 3406All results based on weighted data

Page 31: University of Texas at Austin Energy Poll Sept. 2011

Page 31Source: University of Texas at Austin Energy Poll, September 2011

Q160. Please indicate how likely it is that you will do each of the following within the next 5 years.

Likelihood To Do In Next 5 Years

23

35

43

48

48

54

58

61

6

9

12

12

13

11

11

12

10

9

10

10

10

10

10

9

17

15

12

12

11

11

9

9

14

13

10

8

9

5

6

5

11

9

6

5

3

3

3

2

12

9

6

4

3

2

2

2

8

3

2

1

2

3

1

1

Use "smart meter" technology

Own a hybrid vehicle

Install solar panels at your home

Own a fully electric vehicle

Own a vehicle that runs on natural gas

Own a vehicle that runs on diesel fuel

Convert your existing vehicle to biofuels

Convert your existing vehicle to natural gas

1 = Not at all likely 2 3 4 5 6 7 = Very likely Have Done Already

Wave 1 Base: 3406All results based on weighted data

%

Page 32: University of Texas at Austin Energy Poll Sept. 2011

Page 32Source: University of Texas at Austin Energy Poll, September 2011

Q170. Using the scale below, please rate your feelings regarding environmental protection versus economic growth.

Environmental Protection Versus Economic Growth

18 15 29 19 19

1 = Avoiding Permanent Harm to The Environment Should Definitely Be Given Priority

5 = Economic Growth Should Definitely Be Given Priority

Economic Growth: 37.4%Avoiding Harm to Environment: 33.3%

Wave 1 Base: 3406All results based on weighted data

Page 33: University of Texas at Austin Energy Poll Sept. 2011

Page 33Source: University of Texas at Austin Energy Poll, September 2011

Trade-Off Scenarios

20

19

18

26

19

16

18

23

24

26

25

25

24

26

27

17

13

13

12

9

Using renewable sources of energy such as solar, wind andgeo-thermal to supplement the generation of electrical power ifit would reduce greenhouse gasses - but raise your electricity

bill by 20%

Paying an energy consumption tax of 3% on gasoline, naturalgas, and heating oil if it would support increased development

of renewable energy sources such as solar, wind and geo-thermal

Paying 10% more for your gasoline, heating oil and natural gasif it meant the US would become significantly less dependent

on foreign sources of energy in the next two generations

Building coal-fired power plants to meet growing energydemands if it would significantly lower your monthly electricitybill - even if it means more local air, water, or ground pollution

Strongly oppose Somewhat oppose Neither Somewhat support Strongly support

Q171. Please indicate the extent to which you support or oppose each of the following.

%

Wave 1 Base: 3406All results based on weighted data

Page 34: University of Texas at Austin Energy Poll Sept. 2011

Page 34Source: University of Texas at Austin Energy Poll, September 2011

Ranking Of Energy Sources

43

18

15

13

7

3

22

31

23

13

6

6

15

24

33

15

6

7

9

11

17

35

15

13

8

9

8

20

22

32

4

7

4

4

43

39

Solar

Wind

Hydro

Natural Gas

Nuclear

Coal

Rank 1 = Best Rank 2 Rank 3 Rank 4 Rank 5 Rank 6 = Worst

Q172A. Considering the pros, cons and your personal preferences for each, please rank the energy sources below where 1 = Best and 6 = Worst.

%

Wave 1 Base: 2919 (Question added after collection began) All results based on weighted data

Page 35: University of Texas at Austin Energy Poll Sept. 2011

Page 35Source: University of Texas at Austin Energy Poll, September 2011

Voting Based On Energy-Related Issues

4

7

9

14

8

7

12

12

32

36

41

29

38

33

25

23

18

17

13

22

Expanding tax exemptions for companies engaged inresearch on wind, solar and hydrogen technology or other

sustainable forms of energy

Providing tax incentives for those who buy hybrid or electricvehicles

Increasing spending on subway, rail and bus systems

Allowing more offshore oil and gas drilling in U.S. waters

Much less likely Somewhat less likely Neither Somewhat more likely Much more likely

Q180. If you were to vote in the next election in 2012, would you be more likely or less likely to vote for a candidate who supports each of the following?

%

Wave 1 Base: 3406All results based on weighted data

Page 36: University of Texas at Austin Energy Poll Sept. 2011

Page 36Source: University of Texas at Austin Energy Poll, September 2011

Q191. Thinking about our energy situation in 25 years, to what extent do you think we will be better off or worse off than we are now?

Energy Situation In 25 years (Compared To Now)...

14 27 36 18 5

1 = Definitely Worse Off 2 3 4 5 = Definitely Better Off

Better Off: 22.5%Worse Off: 41.3%

Wave 1 Base: 3406All results based on weighted data

Page 37: University of Texas at Austin Energy Poll Sept. 2011

Page 37Source: University of Texas at Austin Energy Poll, September 2011

Q192. When do you think our domestic sources of non-renewable energy including oil, natural gas and coal will run out?

Domestic Sources Of Non-Renewable Energy Will Run Out In...

11

16

22

33

18

Never

>200 years

100 - 200 years

50 - 100 years

<50 years

%

51% Within Next 100 Years

Wave 1 Base: 3406All results based on weighted data

Page 38: University of Texas at Austin Energy Poll Sept. 2011

Page 38Source: University of Texas at Austin Energy Poll, September 2011

Q193. Using the scale below, please indicate your feelings with regard to non-hybrid sport utility vehicles (SUVs) in the US.

Feelings With Regard To SUVs

11 27 51 8 3

1 = Should definitely be banned 2 3 = Should be left alone 4 5 = Should definitely be promoted

Promoted: 11.0%Banned: 37.9%

Wave 1 Base: 3406All results based on weighted data

Page 39: University of Texas at Austin Energy Poll Sept. 2011

Page 39Source: University of Texas at Austin Energy Poll, September 2011

Q194. Using the scale below, please indicate your feelings with regard to the US government's role in preparing us for future energy needs.

Feelings With Regard To The US Government's Role In Preparing Us For Future Energy Needs

16 9 18 24 32

1 = Definitely Trying To Do Too Many Things 5 = Should Definitely Do More

Should Do More: 56.7%Trying to Do Too Many Things: 25.2%

Wave 1 Base: 3406All results based on weighted data

Page 40: University of Texas at Austin Energy Poll Sept. 2011

Page 40Source: University of Texas at Austin Energy Poll, September 2011

Respondent Profile (1)

Wave 1

Gender (%):

Male 49

Female 51

Age (%):

18-24 13

25-34 18

35-44 17

45-54 19

55-64 16

65+ 17

Average Age: 45.9

Ethnicity (%):

Caucasian/White 69

Hispanic/Latino 13

African American/Black 12

Other 6

Annual HH Income (%):

Less than $50,000 49

$50,000 to less than $100,000 29

$100,000 + 18

Parent or Legal Guardian Child <18 (%):

Yes 27

No 73

Wave 1

Avg. # of People In Household: 2.6

Education (%):

High school or less 40

Vocational school/Technical school 4

Some college-2 years or less 17

Some college-more than 2 years 9

Graduated college 18

Post-graduate work without a degree 4

Post-graduate degree 9

Current Employment (%):

Employed full-time 36

Employed part-time 11

Full-time homemaker 11

Student 6

Retired 23

Temporarily unemployed 11

Marital Status (%):

Married / Living with / Domestic Partner 59

Single 26

Divorced / Separated 10

Widowed 5

Engaged 1

Region (%):

South 37

Midwest 23

West 22

Northeast 19Wave 1 Base: 3406All results based on weighted data

Page 41: University of Texas at Austin Energy Poll Sept. 2011

Page 41Source: University of Texas at Austin Energy Poll, September 2011

Respondent Profile (2)

Wave 1

Residence Ownership (%):

Own 63

Rent 31

Other 6

Residence Size (%):

Less than 500 square feet 5

500 to less than 1,000 square feet 19

1,000 to less than 2,000 square feet 42

2,000 square feet or more 19

Residence Locale (%):

Urban 27

Suburban 49

Rural 23

Average Monthly Electric Bill: $128.86

Electric Provider (%):

A retail electric provider 23

A municipal or city-owned utility 21

An electric co-operative 14

An investor-owned utility 14

Other 1

Don't know 28

Home Heating (%):

Natural gas 49

Electricity 47

Heating oil 7

Solar 1

Do not heat my home 2

Other 7

Wave 1 Base: 3406All results based on weighted data

Wave 1

Respondent / Immediate Family Employment Industry (%)

Education 9

Health Care 7

Government / Military 6

Retail 6

Manufacturing 4

Computers / Hardware / Software 3

Finance / Banking 3

Transportation / Shipping 3

Service industry 3

Hospitality 2

Entertainment 1

Travel / Tourism 1

Internet-related or e-commerce 1

Farming / Ranching 1

Energy / Power 1

Communications 1

Oil / Gas <1

Media <1

Environmental protection <1

Mining <1

None of the above 62

Page 42: University of Texas at Austin Energy Poll Sept. 2011

Page 42Source: University of Texas at Austin Energy Poll, September 2011

Respondent Profile (3)

Wave 1

Average Yearly Mileage: (Base: 3150) 9,862

Primary Vehicle Type (%): (Base: 3150)

Mid-size car 38

Compact or smaller car 18

Small SUV / Crossover 12

Pickup truck 10

Mid-size or larger SUV 10

Minivan 7

Sports car 2

Van 1

Motorcycle <1

Other 2

Vehicle Fuel (%): (Base: 3406)

Gasoline 87

Gasoline-electric hybrid 2

E85 (85% ethanol blend) 2

Diesel 1

Electricity <1

Biodiesel <1

Hydrogen <1

Compressed natural gas (CNG) 0

Do not drive a vehicle 8

Other <1

Average Vehicle MPG: (Base: 3134) 24.4

All results based on weighted data

(Base: 3406) Wave 1

Political Affiliation (%):

Strong Democrat 10

Democrat 18

Somewhat / Lean Democrat 13

Strictly Independent 16

Somewhat / Lean Republican 11

Republican 14

Strong Republican 6

Other 8

Ideology (%):

Extremely liberal 4

Liberal 13

Slightly liberal 8

Moderate 31

Slightly conservative 9

Conservative 19

Extremely conservative 6

Other 6

Voting Frequency (%):

All 35

Most 26

About half 10

Less than half 10

None 15

Environmentalist? (%):

Yes, ACTIVE environmentalist 11

Yes, PASSIVE environmentalist 40

No, not an environmentalist 45

Page 43: University of Texas at Austin Energy Poll Sept. 2011

Page 43Source: University of Texas at Austin Energy Poll, September 2011

Respondent Profile (4)

Wave 1

General Health (%)

Excellent 12

Very Good 38

Good 33

Fair 14

Poor 3

Willingness To Pay Higher Prices To Protect The Environment (%)

Very willing 4

Fairly willing 34

Neither willing nor unwilling 25

Not very willing 22

Not willing at all 15

Targeted Communication From Companies (%)

Is a good thing 61

Is not a good thing 40

Technology Ownership (%)

A digital camera 80

A game console 49

A "Smartphone" that can access the Internet 40

A tablet such as an iPad or Samsung Galaxy 10

Religiousness (%)

Very religious 21

Moderately religious 39

Slightly religious 20

Not religious at all 19

Have A Valid US Passport (% Yes) 47Wave 1 Base: 3406All results based on weighted data