University of Georgia Cooperative Extension

Cooperative Extension Banner Program• Identify issue relevant to entire population: Georgia wellness• Create program for simultaneous statewide delivery• Engage communities• Change sedentary lifestyles• Reduce rates of preventable disease

What is Walk Georgia?• Free 12-week program• Six-week registration period• Log physical activity online• Activity entered earns “miles”• Miles unlock counties

To date:• 8 full sessions, 1 pilot• 30,000 participants; 3.3 million miles of activity logged• widespread state adoption

University of Georgia Cooperative Extension

Gift Coca Cola Foundation$1 Million – 3 year period

• Redesign web presence • Enhance staff and infrastructure

capacity• Support County Walk Georgia

programs• Full time Walk Georgia Coordinator• Support staff• Technology support

University of Georgia Cooperative Extension

Additional GoalsCoca Cola Foundation

• 100,000 physically inactive Georgians to become more active

• More notoriety for Walk Georgia/UGA Extension

• Good partnership • May attract other supporters

University of Georgia Cooperative Extension

Why should I participate?

• Receive a weekly progress report.• Receive weekly Walk Georgia

newsletters.• Learn about Georgia through county

facts.• Receive county incentives.• Improve your physical condition.• Reduce certain health risks.

University of Georgia Cooperative Extension

Fall 2013 Session Program Dates

• Registration open September 1 – Oct. 9• Log activity Sept. 1 – Nov. 23• Register at www.walkgeorgia.org• Individuals or teams of four may participate• Email address required for account creation• Or team captain can register and enter activity

for team members without email access

University of Georgia Cooperative Extension

University of Georgia Cooperative Extension

County Implementation:

• Form a local task force• Seek local sponsorship• Determine local competitions• Interact with local organizations• Have kickoff• Support participants• Advertise – spotlight participants

www.walkgeorgia.org/promo

University of Georgia Cooperative Extension

Marketing

University of Georgia Cooperative Extension

University of Georgia Cooperative Extension

University of Georgia Cooperative Extension

Special groups:

• Schools, senior centers, other large organizations• See group/school registration kit:http://www.walkgeorgia.org/index.cfm?public=schoolKit • Special instructions to help with registration – from facilitator to participant• Limited mobility content

University of Georgia Cooperative Extension

Registration:

• Pre-survey of exercise behaviors• Demographics• Account creation:•Individual•Team captain•Team members

• Participants: teams and individuals• Groups: identify school and other affiliations

University of Georgia Cooperative Extension

University of Georgia Cooperative Extension

Active Stretching Aerobics Badminton Basketball Biking / Cycling Bowling Calisthenics Canoeing / Kayaking Dancing Dynaband Elliptical trainer Exercise Ball Exercise machine Football Frisbee / Catch Gardening Golf Gymnastics Heavy yardwork Horseback riding

Hunting Jump rope Martial arts Medicine Ball Mowing Pilates Racquetball Running Skating Skiing Soccer Softball Swimming Tennis Volleyball Walking Water Activities Water Jogging Weight lifting Yoga

Activities

University of Georgia Cooperative Extension

University of Georgia Cooperative Extension

Post-program:

• Post-survey• Completion certificate• Awards to leaders, local recognition• Success stories• County reporting

Program Evaluation:

• ~4000 registrants per session• ~3000 active participants • Who are they? • How satisfied were they?• Would they recommend this to a

friend?• Walk Georgia task force reviews participant surveys and suggestions after each session

University of Georgia Cooperative Extension

Questions?

Contact your local Extension office at 1-800-ASK-8421 or go to

www.walkgeorgia.org

University of Georgia Cooperative Extension

Fall 2013 Program Dates:Registration open

Sept. 1 – Oct. 9, 2013Log activity Sept. 1 – Nov. 23