UNIT 2 Who?

Thinking about the audience

Whatever we write, we have a target audience in mind.

What’s right for one audience can be wrong for another.

Different target audiences

Different readers have different buttons

Write for your reader.The message that’s communicated is not necessarily the one you

send - it’s the one your reader gets.

Think about your readers

Who they are How much time they have What they expect How they will read your text What they need What you want them to do

Plan to target your readers Consider their point of view

I just said they were stupid and dumb, and

they blew it all out of

proportion!

Readers are more open to positive language

Don’t use the phone for private calls

Only use the phone for work calls

I have10 years’ experience as a systems analyst.

I have the following useful skills…

Focus on the benefit to the reader

Our product has the following features…

Here’s what you can do with our product…

A gaze map of a web pageThe red is where most eyes go