MARKETING CAMPAIGN

A Concept Created by Adrian Wagoner

TV

• Time Warner• Local Channels

• WBAY

• WFRV

• WLUK

Television is an important media source to

help saturate the local market and create

brand recognition.

To navigate just click on the squares at the top.

Print• Local Newspapers

• Post Crescent• Times Villager• Kaukauna Times• Bargain Bulletin

• Trade Publications • Marketplace• Fox Cities Guide• Valley Homes

With print media being relatively inexpensive and extremely accurate market penetration, it becomes ideal for our campaign.

Radio

• WIXX• KISS• RAZOR

Considering the median age in Kaukauna is 29,

It is important to utilize radio stations that

focus on that audience.

Internet• unison.org

• Online Banking• Competitive Rates• Contact Information

• Banner Ads• New.rr.com• postcrescent.com• wixx.com

By actively promoting our credit union on the internet with our own website and banner placement on other websites shows our commitment to the latest intechnology.

Billboards• HYW 41• HYW 441• 1616 Crooks Ave.

Billboards are great tools for brand recognition to commuters and provide a fully captive audience.

Brochures• Services offered• Banking vs. Credit Union• Contact info• Highly quality Promotional collateral is an

effective way to introduce new customers to Unison Credit Union.

Relationships• Members• Businesses

• Auto dealers• Realtors

• Associations• Chamber of Commerce• Valley Home Builders• Schools

Community involvement is one of the most critical aspects of any business.

The stronger the relationship, the stronger growth potential any company has.

Mailers• Welcome Wagon• Specific demographics• New home owners• College loan students• Auto loans applicants

Mailing information is effective at targeting a specific group and allows the truest DMA.

Additional Values

1. Place calls to that days customers to assure quality.

2. Create referral system.

3. Offer seminars to the public.

4. Offer fair charges when members utilize their service.

5. Imagine you work at Disney land and it’s your job to make all of your members feel like…magic!

Thank you for your consideration.