Uniquely ValuableThe Benefits of Enterprise 2.0

David ObotGeorge Menzies

Michael Marx

Emergent Social Software Packages (ESSP)

• Emergent means that the software is freeform, and that it contains mechanisms to let the patterns and structure inherent in people’s interactions become visible over time.

• Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities

• Platforms are digital environments in which contributions and interactions are globally visible and persistent over time.

Advantages of Enterprise 2.0

• Valuable Capabilities• Empowers Users To Be More Efficient In

Executing Business Goals. • Group Orientated

Six Benefits of ESSP

1. Group Editing2. Authoring3. Broadcast Search 4. Network Formation

and Maintenance5. Collective Intelligence6. Self Organization

Group Editing

• Collaboration By A Diverse Group Of People

• Center Of Bull’s Eye• Strongly Tied/Closed

Environments

Example:• The Eureka System

Disadvantages

• Two drawbacks• 1st disadvantage• Inaccessible Information • Information cannot be of use to outsiders

2nd disadvantage• Ties into the first disadvantage• Impossible for outsiders to contribute

Authoring

Generating content for a broad audience• Examples: status updates, sharing photos &

videos, podcasting, blogging• Value: being able to easily share knowledge,

experience, expertise, insight• Possible because of web 2.0 advancements

such as SNS over the internet

Benefits of Authoring

Authoring software:• Destroys barriers to knowledge sharing• Reduces distortions• Increases engagement• Self-correcting• Reduces the burden on a few

Real Life Applications

Mike Hartigan (Project Manager, Intrawest Placemaking)

• Developed a new way of incorporating rebar in the floor of a heated floor entrance, which saved $500,000 on a $2 million contract

• Hartigan posted his innovative method on Intrawest’s wiki intranet called ThoughtFarmer and his idea has spread throuhout the industry

ThoughtFarmer Software

Broadcast Search

• Publicizing what you don’t know in queries or a public forums in hopes of receiving an answer

• Not a new Idea• Answers exists on

popular Forums like Yahoo!

• www.Innocentive.com is a forum is which scientific problems that have stumped Research groups are posted

Network Formationand Maintenance

• Within enterprises, most contributors to ESSPs can be traced back to their author.

• This allows a searcher or browser to identify people who would be valuable to their buisnesses.

Collective intelligence

• Wisdom Of Crowds!!• Refers to the use of

technologies like prediction markets

to generate answers froma dispersed group.

Self-Organization

• Ability of users to build valuable communities and recourses and shape them over time, without having to rely on guidance.

• Broadest benefit from social networking software and ESSPs

THE END