uniondocs transmedia overview
DESCRIPTION
A general overview of transmedia and transmedia business models as presented to UnionDocs in Brooklyn, NYTRANSCRIPT
2
Attention Economy
3
Engagement
4
Participatory Culture
A Conversation
New World ofPossibilities
New Directions & Methods
6
Multiple Access Points
TransmediaWhat it is: Types/examples:Develop the story across multiple entry points
Events
Multi-platform Games/ARGAudience can become immersed in experience
Interactive components/Augmented Reality
Deep audience engagement Graphic NovelsEncourages participatory audiences
Online & viral content
Each element a distinctive experience
Mobile
Story flows & builds rev streams
Think Outside the norms - experiences
TransmediaQuick thoughts: Some Experts:
Build audience dev. components from the beginning
Christy Dena
Think beyond marketing Stephen Dinehart (coined)
Extend the experience Jeff Gomez
Think about impact & social change
Henry Jenkins
Not just games.... events, gallery shows, etc.
Mike Monello
Some projects may not need to be a film
John Threat
...or can become one if successful
Lance Weiler
Transmedia can be simple Many more...
David Dufresne and Philippe Brault: Prison ValleyCase Study on SlideShare
Embrace Multi-modality
In biz plan
Multi-Modal Practices
Theatrical EventsNontheatrical (incl. fests) GamesEducational ARGBroadcast InteractiveDVD ExperiencesVOD/EST AppsOnline + Viral Content MarketingPiracy/Peer to Peer PRTerritories PrintMobile/Portable Devices MerchandiseWindows Other....
Platforms
AUDIENCE
Multi-Modal Practices
Theatrical EventsNontheatrical (incl. fests) GamesEducational ARGBroadcast InteractiveDVD ExperiencesVOD/EST AppsOnline + Viral Content MarketingPiracy/Peer to Peer PRTerritories PrintMobile/Portable Devices MerchandiseWindows Other....
Platforms
Multi-Modal Practices
Foundations Co-Op Marketing
Government Licensing
Nonprofit/NGO Partnerships Gap
Corporate/Brands Debt
Individual Donors Free
Investment Subscription
Tax Incentives/Rebates/Credits Advertising
Sales Affiliate Models
Sales Agents Lease
Related Sales (merchandise, stock footage....)
Co-Production
Post Other....
Business/Finance Models
Each platform will probably have multiple business models
The best way to predict the future is to invent itAlan Kay
