unilever tea sustainability
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The World of Tea
Black Tea: 2.35 million tons Green Tea: 0.95 million tons
Production areas Critical to Lipton Brands
2. China 750k (90% Green)
Global Production 2004 +/- 3.3 million tons
1. India 860k
3. Sri Lanka 300k
4. Kenya 290k
5. Indonesia 120k
300.000
600
750
500 000+
2 Million+
150+
Tonnes
Types of Tea
Estates
Smallholder Farms
People
Countries sold
Structural problems in the tea industry In real terms, prices have gone down
by about 35% in the past 25 years
60% of consumers* say they take social and environmental factors into account when
choosing what brand to buy
* Source: Globescan/MORI based on 25,000 people in 23 countries
10+ years of working towards
sustainability on our own
estates
We need certification to
1. Roll out to entire Supply Chain
2. Credibly share story with consumers
Why the Rainforest Alliance?
• Focus on how farms are managed (People, Planet & Profit)
• Logical fit with our own experience
• Ability to work on international scale and with both large-scale plantations and small farmers
• Market-based premium for farmers
• Ability to help move whole industry
• Low awareness but good partners
We are committed to sourcing all our tea sustainably
• All tea used in PG Tips, Lipton Yellow Label tea bags in Western Europe from Rainforest Alliance Certified™ farms by 2010
• Extend Rainforest Alliance certification to all Lipton tea bags globally by 2015
2008 2009 2010 2012 2007
2008 2009 2010 2012 2008/2009
2008 2009 2010 2012 2014
Real impacts on the ground • Certification benefits reach:
– >150 000 farmers and workers – 30000 Smallholder farms
• Farmer Field Schools – Increased yields 10-15%
• Improvements on farms – 10000 sets of protective gear – Water filtering systems – Increased protected areas
2009
Advertorials
Web
PACK
Complete Communication Programme
Media trips
Digital
TV Ad
Our Vision • Lead change in the tea industry • Improve the lives of up to two million people • Show how Rainforest Alliance certification
means that every cup of our tea is a step towards a better life for tea farmers, their families and the environment
• Reinforce the bond between consumers and our brands
Questions ? www.liptonforthefuture.com
http://www.nationalgeographic.com/liptonsustainabilitea/