PERSONAL BRANDING

Understanding Your Personal Brand for Business Success!

Created by Loretta PetersBrand & Online ID StrategistCompetitive Edge Branding

About Personal Branding What you will Learn Building Brand YOU Program Overview of the Personal Branding process Unearth the Brand called YOU Demonstrate your Brand Align Your Brand Environment Summary: Commit to building your Personal

Brand Post-Workshop Activities

Agenda

Hottest Career Development Topic

Great for Entrepreneur’s and Small Biz

Widely used by large corporations

About Personal Branding

What your current professional reputation is

How to increase visibility internally and externally

How to ensure your real world brand and online brand are consistent

Driving value for your career and business

What You Will Learn

Unearthing what makes you exceptional

Comprised of web-seminar, half-day workshop, and personal brand assessment

Combines various learning techniques that increase self-awareness and gain clarity

(Ask 4Q’s)

Building Brand YOU Program

Employs the 1-2-3 Success Model used by Fortune 500 Companies

Comprised of 3-phases:◦Brand Discovery◦Brand Communications◦Building Brand Equity

Personal Branding Process

Define your Unique Promise of Value

Identify your Goals

Know your 4 VP’s  

Align your Values (Self & Organization)

Unearth the Brand Called YOU

Build Visibility and Credibility

Evaluate Your Communication Skills

Your Online Identity

Establish Thought-Leadership

Demonstrate Your Brand

Ensure a Consistent Brand Message

Build and Maintain Your Professional Network

Your Personal Branding Identity System

Refine Your Appearance and Your Surroundings

Align Your Brand Environment

‣ Understanding and Clarity‣ Visibility and Presence‣ Differentiation‣ Control‣ Wealth‣ Achievement‣ Fulfillment

Benefits

Commit to building your brand

Use these Resources:

Summary

Get in the Brand Ferrari now!

Pick 3 things you learned today that you will implement immediately

Post Workshop Activities

To learn more visit Competitive Edge Branding at: www.CEBranding.com.

To learn more about building your professional image or changing careers visit: www.EnterprisingCareers.com.

Thank You for Attending!