understanding the making of fpc chart
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Understanding The Making Of FPC Chart. Objective Of Channel FPC. Winning viewers for the channel Targeted Programming Convenience of viewing (Afternoon, Holiday season etc.) Tackling the battle across competition Sustenance of viewership Revenue Maximization for the channel - PowerPoint PPT PresentationTRANSCRIPT
Understanding The Making Of FPC Chart
Objective Of Channel FPC
• Winning viewers for the channel– Targeted Programming– Convenience of viewing (Afternoon,
Holiday season etc.)– Tackling the battle across competition
• Sustenance of viewership• Revenue Maximization for the
channel– Charging premium for high performing
prog./slot
What Is An FPC?
• Time-wise, day wise programming grid of a particular channel
An Example…..
Currency Used For FPC
• %Reach• Time Spent• TVR
0
50
100
150
200
250
300
350
400
450
60 70 80 90
Genre MappingGenre MappingTS
V
Reach%
MusicHin News
Hin Movies
Hin GEC
TAM, CS4+, NEW, Wk 1-46 2009
Two Types Of Viewing Pattern
• Appointment led
• Fleeting
Today’s Agenda
• Studying three different scenarios– Tackling The Competitive Battleground
Of Viewership from a GEC perspective– Creating dedicated viewing time band– Tackling the challenges of a Regional
GEC
Tackling The Competitive Battleground Of Viewership from GEC perspective
TV viewing trendsTV viewing trendsHindi GECHindi GEC
0
100
200
300
400
500
600
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45
Weeks
0
50
100
150
200
250
Reach % TSV in MM.SS GRPReach & TSV in mm.ss GRP
- Genre reach has remained stagnant over the weeks - GRP movement is closely linked to the movement in timespent
TAM, CS4+, NEW
Snapshot of Mon-Fri Prime Time ViewershipSnapshot of Mon-Fri Prime Time Viewership
TVR
3.1 3.6 4.78.3
12.8 13.8 15.1 15.1 14.011.5
7.43.9
1.8 2.02.2
2.4
2.23.1
3.5 3.83.9
3.6
3.2
2.01.62.2
3.3
3.5
3.94.0
3.5 3.33.3
2.9
2.2
1.41.31.5
1.7
1.7
1.61.7
2.0 2.42.4
2.2
1.8
1.40.70.8
0.9
1.0
0.9
1.11.3 1.4
1.4
1.2
0.9
1.1
0.0
5.0
10.0
15.0
20.0
25.0
30.0
18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30
English Ent
Religious
Lifestyle
English Movie
South Reg
Nature/Infot
Music
Sports
Kids
News
Others
HSM Reg
Hindi Movies
Hindi GEC
- Total TV peaks at 2130, while GEC peaks earlier at 2100 - Regional peaks at 2030
TAM, CS4+, NEW, Prime Time TVRs, Mon-Fri Avg Wk 1-46 2009
Total TV Peak
Total TV Peak
GEC PeakGEC Peak
Regional Early PeakRegional
Early Peak
TV viewing trends-by marketTV viewing trends-by marketHindi GECHindi GEC
100
120
140
160
180
200
220
240
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45Weeks
GRP (000s)NEW METROS NEW <1MN NEW 1MN+
- Genre draws its numbers mainly from 1 mn+ and <1 mn towns- The overall GRPs have been growing steadily since week 27
TAM, CS4+, NEW
TV viewing trends-by timebandTV viewing trends-by timebandHindi GECHindi GEC
0
2
4
6
8
10
12
14
16
18
02:0
0
02:4
5
03:3
0
04:1
5
05:0
0
05:4
5
06:3
0
07:1
5
08:0
0
08:4
5
09:3
0
10:1
5
11:0
0
11:4
5
12:3
0
13:1
5
14:0
0
14:4
5
15:3
0
16:1
5
17:0
0
17:4
5
18:3
0
19:1
5
20:0
0
20:4
5
21:3
0
22:1
5
23:0
0
23:4
5
00:3
0
01:1
5
Timeband
Avg TVRHSM METORS 09 NEW <1MN NEW 1MN+
- Viewership starts building up around 8 am across markets- Genre peaks during the 1900-2300 timeband in tier II & smaller towns- Viewership in metros peaks during 2000-2330 timeband
TAM, CS4+, NEW, wk 1-46, 2009
1930 hrs - GECs
- Choti Bahu, fiction show with a young female protagonist had a ‘Dulhann’ effect on this band” – grew the band and dominated- Colors got the formula right with Bandhan, but did not hold on.
0%
20%
40%
60%
80%
100%
Star Plus Zee TV Sony Enterta inment TV Sahara One Star One NDTV Imagine 9X Colors
TAM, CS4+, HSM, Channel Share
Reth Sindoor Tere Naam Ka
Parrivaar
Hello Dollie/Princess Dollie Akkad Bakkad Karishma Ka Kids Antakshari Santaan
NLV
Super Sale
Khichdi AntakshariRuby Duby Hub Swarg
Choti Bahu
Bure Bhi Hum
Mitwa
Seeta AG
Bandhan
Jhalak 3 CID classic
2000 hrs - GECs
- Zee got it right with Dulhann. - RKAB from Star, was also a good formula but was stopped in its tracks by Balika Vadhu- Colors broke the monotony with a never before attempted idea – social cause- Zee & Imagine attempted to pit Meera and Jhansi Ki Rani against BV; all 3 stories about young female protagonists
0%
20%
40%
60%
80%
100%
Star Plus Zee TV Sony Enterta inment TV Sahara One Star One NDTV Imagine 9X Colors
Tumhari Disha
Dulhann
Dekho Magar Pyaar Se
Mum Tum Aur Hum
Pyaar Ke Do Naam
Antariksh
Karam, Kids Antakshari, Meri Awaaz
Raja Ki A B/ Nach Baliye 4
Kaisa Yeh Pyaar HaiKaajjal
KhwaishDV
Balika Vadhu
Nach Baliye 2
TAM, CS4+, HSM, Channel Share
Kitni MHai
Maayka
Meera
JhansiKi Rani
Kachehri
DPL
2030 hrs - GECs
- Kasautii gave way to Maayka, however Zee’s growth was broken by JSK on Colors- JSK as a mytho is a misfit in the timeband, and benefited from BV. - A family drama with a young female protagonist could breaks JSK's hold – Jyoti & Antara- Colors countered it with Bairi Piya
0%
20%
40%
60%
80%
100%
Star Plus Zee TV Sony Enterta inment TV Sahara One Star One NDTV Imagine 9X Colors
Jab Love hua
KasautiiKis Des Mein HaiMera Dil
Maayka
Piya Ka Ghar, Rabba Ishq Na
Ayushmaan/Fillers
Fame Gurukul10 ke 10, II2
Ek Ladki Anjani SiKulvadhu Dill Mill Gaye
NB2Solhah Singar
TAM, CS4+, HSM, Share
JSK Bairi Piya
Jyoti
Aapki Antara
Sajan GharJana Hai
DPL
2100 hrs - GECs
- Bidayi is a dominant force, but controls only 45% of viewing - Saath Phere could not live up to the platform; Pavitra Rishta is clawing its way up the viewership ladder- Jeevan Saathi has managed to maintain some shares among loyal Colors viewers
0%
20%
40%
60%
80%
100%
Star Plus Zee TV Sony Enterta inment TV Sahara One Star One NDTV Imagine 9X Colors
SaraAkash
BidayiMiilee
Virasat KBC3 Meri Awaaz
Kasamh Se
Astitva
KkusumFame10 ke 10
II3DYND
Aisa Des Hai MeraEk Ladki Anjani Si Amber
Dhara Kuch Is Tarah
WRWMK
KNKMahabWeeklies
Nach Baliye1 Nach Baliye2TGILC
TAM, HSM, Share
DehleezRKB
Jeevan Saathi
7 Phere Pavitra
Rishta
Mile JHT
RakhiKS PKCM
Big Boss 3
2130 hrs - GECs
- Yeh Rishta has managed to stomp out most of the competition. Zee’s Agle Janam is the only challenger.- A slot that Colors could never dominate- Again, a show that appeals to females but can also be viewed by men is the key
0%
20%
40%
60%
80%
100%
Star Plus Zee TV Sony Enterta inment TV Sahara One Star One NDTV Imagine 9X Colors
Des SanjiKehtaaSara Ak Kasturi
KkavyanjaliKaramApnaApna
KBC3
Jiya Jale
Ramayan
Nach Baliye1 Nach Baliye2TGILC
Kareena
Saat Phere
Jassi Ek Ladki
Thodi Khushi
Amber Dhara
Babul Ka
Ghar Ek Sapna
YehRishta
Bitiya
Mohe Rang De Nanhi Pari
DIDance
Basera
2200 hrs - GECs
- Bandini has managed to create its own audience base among the 3 bigger players- Uttran is an example of experimental content working in this slot - Tujh Sang was far too female oriented to appeal to the wider audience of this band- Betiyann continues to have its loyal viewers
0%
20%
40%
60%
80%
100%
Star Plus Zee TV Sony Enterta inment TV Sahara One Star One NDTV Imagine 9X Colors
Kahani Ghar Ghar Ki
SRGMP, Johny Aala, Shabaash India, Cinestars Betiyann
Yeh Meri Life Hai Jassi Jhalak
BiggBoss
Jhalak
Durgesh Nandini
EventsBabul
JJJDoli Saja Ke
Mere Apne
Tujh Sang
Bandini
Uttran
FFBig
Boss
Laadli
12/24
Ent ke liye/Is Jungle
JJKJF
2230 hrs - GECs
- The most fragmented slot, with viewers moving out of TV around this timeband.- Variety of content, each having its own loyal viewer base - No dominant show after Kyunki in its heyday up until Laado
0%
20%
40%
60%
80%
100%
Star Plus Zee TV Sony Enterta inment TV Sahara One Star One NDTV Imagine 9X Column1
Kyunki
3 BahuKHKN, Sarhadein, Time Bomb, Jeena,
Rooh, SRGMPRabba
Kam Ya ZyadaSRGMP
ShabaashJohnyLil Champs
Jab Love hua
KHKHCIS Spl BYeh Meri Life CIS Spl B Jeete Hain Love StoryTGIC Show Reruns Studio1 India Calling
MTPH
KitniMH
BigBoss
JaneKyaBaatHui
Laado
Ranbir Rano Shree
Kacheri Weeklies
Ent ke liye/Is Jungle
MK Chowki PatiPatni
In Sum…
• Star Plus losing its plot on K Serials
• Zee continuously refreshed its programming through new serials and reality shows
• Colors making entry with completely new line up
Creating dedicated viewing time band
Hindi Movies
TV viewing trendsTV viewing trendsHindi MoviesHindi Movies
0
50
100
150
200
250
300
350
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45
Weeks
0
20
40
60
80
100
120
140
Reach % TSV in MM.SS GRPReach & TSV in mm.ss GRP
TAM, CS4+, NEW
TV viewing trends-by marketTV viewing trends-by marketHindi MoviesHindi Movies
0
20
40
60
80
100
120
140
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45Weeks
GRP (000s)NEW METROS NEW <1MN NEW 1MN+
- Genre draws its numbers mainly from <1 mn towns- Viewership is lower in metros
TAM, CS4+, NEW
TV viewing trends-by timebandTV viewing trends-by timebandHindi MoviesHindi Movies
0
1
2
3
4
5
6
02:0
0
02:4
5
03:3
0
04:1
5
05:0
0
05:4
5
06:3
0
07:1
5
08:0
0
08:4
5
09:3
0
10:1
5
11:0
0
11:4
5
12:3
0
13:1
5
14:0
0
14:4
5
15:3
0
16:1
5
17:0
0
17:4
5
18:3
0
19:1
5
20:0
0
20:4
5
21:3
0
22:1
5
23:0
0
23:4
5
00:3
0
01:1
5
Timeband
Avg TVRHSM METORS 09 NEW <1MN NEW 1MN+
- Viewership starts building up around 6 am across markets- Genre peaks during afternoon and primetime band - Viewership in metros peaks later than smaller towns
TAM, CS4+, NEW, wk 1-46, 2009
Property creationProperty creation
Day Date IST Film / Event
Sun 01-Nov-09 8:00 PM Aamdani Atthanni Kharcha RupaiyaMon 02-Nov-09 8:00 PM Aamdani Atthanni Kharcha RupaiyaTue 03-Nov-09 8:00 PM Kal Ho Naa HoWed 04-Nov-09 8:00 PM Aan - Men At WorkThu 05-Nov-09 8:00 PM Yeh Kaisa Karz Fri 06-Nov-09 8:00 PM YaaranaSat 07-Nov-09 8:00 PM Garv - Pride & HonourSun 08-Nov-09 8:00 PM RishteyMon 09-Nov-09 8:00 PM AgneepathTue 10-Nov-09 8:00 PM PartnerWed 11-Nov-09 8:00 PM SangramThu 12-Nov-09 8:00 PM SwargFri 13-Nov-09 8:00 PM Mr. NatwarlalSat 14-Nov-09 8:00 PM Slumdog CrorepatiSun 15-Nov-09 8:00 PM Raja HindustaniMon 16-Nov-09 8:00 PM Chak De India!Tue 17-Nov-09 8:00 PM Dil To Pagal HaiWed 18-Nov-09 8:00 PM Karan ArjunThu 19-Nov-09 8:00 PM Veer-ZaaraFri 20-Nov-09 8:00 PM Kabhi Khushi Kabhie GhamSat 21-Nov-09 8:00 PM Namastey LondonSun 22-Nov-09 8:00 PM Pyar Ka DevtaMon 23-Nov-09 8:00 PM Dilwale Dulhania Le JayengeTue 24-Nov-09 8:00 PM Kuch Kuch Hota HaiWed 25-Nov-09 8:00 PM KoylaThu 26-Nov-09 8:00 PM Om Shanti OmFri 27-Nov-09 8:00 PM MohabbateinSat 28-Nov-09 8:00 PM Singh Is KinggSun 29-Nov-09 8:00 PM Vishwatma
TITLE
8:00PM
What is What is special special about about this this FPC?FPC?
Weekend Properties
Horizontal properties
Weekly Properties
Date /Time
Day Date IST Film / Event Branding
Sun 01-Nov-09 8:00 PM Aamdani Atthanni Kharcha RupaiyaMon 02-Nov-09 8:00 PM Aamdani Atthanni Kharcha Rupaiya MAHA MOVIETue 03-Nov-09 8:00 PM Kal Ho Naa Ho MERA MOVIEWed 04-Nov-09 8:00 PM Aan - Men At WorkThu 05-Nov-09 8:00 PM Yeh Kaisa Karz Fri 06-Nov-09 8:00 PM Yaarana AB TAK BACHCHANSat 07-Nov-09 8:00 PM Garv - Pride & Honour MAHA MOVIESun 08-Nov-09 8:00 PM Rishtey MERA MOVIEMon 09-Nov-09 8:00 PM AgneepathTue 10-Nov-09 8:00 PM PartnerWed 11-Nov-09 8:00 PM SangramThu 12-Nov-09 8:00 PM SwargFri 13-Nov-09 8:00 PM Mr. Natwarlal AB TAK BACHCHANSat 14-Nov-09 8:00 PM Slumdog Crorepati MAHA MOVIESun 15-Nov-09 8:00 PM Raja Hindustani MERA MOVIEMon 16-Nov-09 8:00 PM Chak De India!Tue 17-Nov-09 8:00 PM Dil To Pagal HaiWed 18-Nov-09 8:00 PM Karan ArjunThu 19-Nov-09 8:00 PM Veer-ZaaraFri 20-Nov-09 8:00 PM Kabhi Khushi Kabhie Gham AB TAK BACHCHANSat 21-Nov-09 8:00 PM Namastey London MAHA MOVIESun 22-Nov-09 8:00 PM Pyar Ka Devta MERA MOVIEMon 23-Nov-09 8:00 PM Dilwale Dulhania Le JayengeTue 24-Nov-09 8:00 PM Kuch Kuch Hota HaiWed 25-Nov-09 8:00 PM KoylaThu 26-Nov-09 8:00 PM Om Shanti OmFri 27-Nov-09 8:00 PM Mohabbatein AB TAK BACHCHANSat 28-Nov-09 8:00 PM Singh Is Kingg MAHA MOVIESun 29-Nov-09 8:00 PM Vishwatma MERA MOVIEMon 30-Nov-09 8:00 PM Beta
KING KHAN FESTIVAL
8:00PM
KING KHAN FESTIVAL
TITLE
A property is only as premium as you make it !A property is only as premium as you make it !
Verticalpropertie
s
Holiday Special Horizontal Property
Branded Horizontal Property
WeekendProperty
Interactive weekend property
Weekend movies have higher Weekend movies have higher viewershipviewership
Avg TVR
0.00
0.25
0.50
0.75
1.00
Mon Tue Wed Thu Fri Sat Sun
8:00 AM 12:00 PM 4:00 PM 8:00 PM
TAM, CS4+, NEW, Nov 2009
Horizontal property Horizontal property performanceperformance
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
45 46 47 48 49 Week
Avg TVR
King KhanKing KhanFestivalFestival
TAM, CS4+, NEW, Nov 2009
Impact of propertiesImpact of properties
Provide base for differentiating slots with differential ratings
Allow channels to command differential rates
Facilitate thematic media innovations and tie-ups
Build interactivity and audience engagement
GECs also use horizontal & vertical scheduling extensively…
Why??Why??Why??Why??
They build a loyal viewer base through They build a loyal viewer base through appointment viewing thus bringing in appointment viewing thus bringing in consistent viewership numbers for the consistent viewership numbers for the
channelchannel
Allows audiences to catch up on missed Allows audiences to catch up on missed episodes thus ensuring there is no loss episodes thus ensuring there is no loss of viewership due to disconnect with of viewership due to disconnect with
story progressionstory progression
Horizontal StripsHorizontal Strips
Vertical StripsVertical Strips
Marathi GEC
Issues Covered
• Delivering the need for Regional Content without competing against the popular national GEC channels
• Controlling the effect of cannibalizations
• Star Pravah building viewership base by catering to popular demand
TV viewing trendsTV viewing trendsMarathi GECMarathi GEC
0
50
100
150
200
250
300
350
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45
Weeks
0
10
20
30
40
50
60
70
80
90
100
Reach % TSV in MM.SS GRPReach & TSV in mm.ss GRP
- With a reasonably flat reach curve, time spent highly impacts GRP levels in the genre
TAM, CS4+, MH
TV viewing trends-by marketTV viewing trends-by marketMarathi GECMarathi GEC
40
50
60
70
80
90
100
110
120
130
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45Weeks
GRP (000s)MUMBAI PUNE MH 1 MN.+ (Incl Pune) MH .1 TO 1 MN. MH L C I
- Pune is the strongest market for regional content in MH- Smaller towns (.1 to 1mn) also show high viewership
TAM, CS4+, MH
TV viewing trends-by timebandTV viewing trends-by timebandMarathi GECMarathi GEC
0
10
20
30
40
50
60
70
80
02:0
0
02:4
5
03:3
0
04:1
5
05:0
0
05:4
5
06:3
0
07:1
5
08:0
0
08:4
5
09:3
0
10:1
5
11:0
0
11:4
5
12:3
0
13:1
5
14:0
0
14:4
5
15:3
0
16:1
5
17:0
0
17:4
5
18:3
0
19:1
5
20:0
0
20:4
5
21:3
0
22:1
5
23:0
0
23:4
5
00:3
0
01:1
5
Timeband
Avg TVRMumbai Pune MHrest 1 Mn.+ (Incl Pune) MH .1 to 1 Mn. MH L C I
- Afternoon viewership is high among female audiences- Viewing peak moves from smaller to larger towns with progression in timeband
TAM, CS4+, MH, wk 1-46 2009
0
5
10
15
20
25
30
35
40
45
50
55
60
65
70
0 2 4 6 8 10 12 14 16 18
%Reach
TSV
Program Genre MappingProgram Genre MappingMarathi GECMarathi GEC
Talk Show
Feature Film
Events/Concerts
Talent Search
Play/Story
SerialGam
e Show
Mytho
Comedy
Women Prog.
News Travel
Music
Action
TAM, CS4+, MH
Genre # of Programs GRP's Dur in HrSerials 50 2030 2416News Bulletin 22 331 612Game Shows/ Quiz 6 172 172Talent Search/ Feats 11 164 454Women Programme/ Cookery 14 142 651Comedies 18 140 211Mythological/ Costume Dramas 4 135 228Feature Films 161 115 562News Headlines 2 86 70Action/ Thriller 2 72 147Religious/ Devotional 30 49 406Different Magazine/ Multi Genre 4 37 174Film Songs 6 28 174Interviews/ Portraits/ Discussions 19 28 225Talk Shows/ Chat Shows 15 28 204
Program Genre Performance In Marathi Regional
TAM, CS 4+, MH, 04/10/2009 to 28/11/2009 (8 Weeks)
0
2
4
6
8
10
12
14
Time Band
avg. TVR%
Hindi GEC Marathi GEC
Genre performance - by time-Genre performance - by time-bandband
Tam, CS 4+, Mh, 22/03/2009 to 28/11/2009
Build their prime time before national PT
The primary genre audience is:
-Female
-Aged 35+
-All SECs
Male viewership is high in morning and prime and night timebands
TAM, CS4+, MH, Index
0
0.1
0.2
0.3
0.4
0.5
06:00 07:00 08:00 09:00 10:00 11:00
Time Band
Avg.
TVR
%
0
0.5
1
1.5
2
2.5
3
3.5
Zee Marathi Etv Marathi Star Pravah Saam Tv
Mi Marathi Hindi Gec
Regional News
07:00
Religious08:0
0
Closer look at morning time Closer look at morning time bandband
ETV Marathi rules the rooster in the morning timeband with regional news
Thereafter Zee takes over with religious content
Again, the slots are planned before Hindi GEC picks up to avoid clashes
Tam, CS 4+, MH, 22/03/2009 to 28/11/2009
-Zee marathi balances its FPC tactfully to cater to all audiences in relevant timebands
- The programming includes a mix of
-serials & cookery shows (female centric)
-Comedy & Diff magazine (male centric)
-Reality and Talent shows (all audience)
- Regional movies have a higher female skew
TAM, CS4+, MH, Index
-ETV Marathi differentiates through news bulletin
-Morning
-Lunch
-Pre prime and
-Late night slots
- While morning and night are established male audience timebands, ETV breaks the norms by showing news in lunch timeband
- The news is regional in nature and is therefore able to stand against the might of national 24-hr news channels
TAM, CS4+, MH, Index
-Being a relatively new (and late) entrant in the MH regional space, Star Pravah plays it safe
- They directly target the core GEC TG through programming that is heavily skewed towards female audiences, especially housewives
- Mi Marathi and Saam TV have been unable to build such slots
- They do not show any audience movement or preference of viewing
TAM, CS4+, MH, Index
Heavily skewed towards
general interest programming
TAM, CS4+, MH, Index
0
1
2
3
4
5
6
7
8
19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 0:00
Time Band
Avg.
TVR
%
0
2
4
6
8
10
12
14
Marathi Gec Zee Marathi Etv Marathi Star Pravah
Saam Tv Mi Marathi Hindi Gec
Closer look at evening time Closer look at evening time bandband
Top 3 regional channel have their peaks in the 1900-2000 slots
Audiences are moving from one channel to another every half hour
By 2100 they shift to Hindi GEC
Tam, CS 4+, MH, 22/03/2009 to 28/11/2009
In Sum….
• Zee Marathi’s FPC reflects the category viewing pattern
• ETV Marathi creates differentiation through News block
• Star Pravah building base by investing heavily on Serials
Effect Of Cannibalization
• Crucial for Zee and Star Network– Maharashtra contributes around 26%
weight ages to TAM panel at HSM level
• Success of Marathi GEC should not be at the cost National Serials as yields are higher in the latter– Need to protect the share of Prime Time
Prog. from losing it to local GEC from its own network
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 0:00
Time Band
Avg.
TVR
%
Zee Marathi Zee Tv
Closer look at Zee TV vs. Zee Closer look at Zee TV vs. Zee MarathiMarathi
Tam, CS 4+, MH, 22/03/2009 to 28/11/2009
Talent Search
Serial
Serials
0
0.5
1
1.5
2
2.5
3
3.5
4
19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 0:00
Time Band
Avg.
TVR
%
Star Plus Star Pravah
Closer look at Star Plus vs. Closer look at Star Plus vs. Star PravahStar Pravah
Tam, CS 4+, MH, 22/03/2009 to 28/11/2009
Mytho
Serials
Serials
Talent Search