understanding social media spring 2014

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Session II:Understanding Social Media

Professional Certificate in Digital & Social MediaInstructor: Yadira Galindo [email protected]

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Session II Overview

Session I Review

Assignment I Review and New Assignment

SM 101: Facebook

SM 101: Twitter

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Session I Review• Social media will help you enhance your online brand and expand your reach• Develop a social media strategy and protocols

• Define goals and objectives• Pinpoint your audience • Audit your resources (I mean really audit!)

• Engage your audience; communicate, don’t talk to them• Your profile is your first impression, design it wisely

• Choose a photo that captures the you that you want people to see• Who thinks they have a unique photo that portrays them/brand well?

• Choose your username equally wisely• Who has a name that was already taken? What did you use instead?

• Ensure your bio is current and fully filled out.• What elements should you include for a good bio?

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Where do you draw the line?And, social media etiquette• Private vs. Personal vs. Professional

• How do you balance?• Or do you keep separate accounts?

• Apps requesting personal data• Birthday• Family members• Cell phone numbers

• Social media etiquette• Language• Photos• Credit where credit is due• Sales pitch• What about follow back?

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Assignment 2: Due WednesdayAssignment 2:All students: 1. Post a link to a social media article/blog on

something you didn’t know regarding social media with a short summary of what took away from this article.

2. Comment on posts by two of your classmates. 3. Create a Twitter account. Fill out bio, photo,

etc., follow me so I know you’re there and just explore.

Social Media 101: Facebook continued

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• Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them.

• Pages may only be created and managed by official representatives.

• Privacy: Page information and posts are public and generally available to everyone on Facebook.

• Audience: Anyone can like a Page to become connected with it and get News Feed updates. There is no limit to how many people can like a Page.

• Communication: Page admins can share posts under the Page’s name. Page posts appear in the News Feed of people who like the Page. Page admins can also create customized apps for their Pages and check Page Insights to track the Page’s growth and activity.• Be careful! I’ve heard many stories of people thinking

they’re posting to their personal pages and the post to their company page. Oops!

People who like your Page will get updates in their News Feeds.

Social Media 101: Facebook

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• Timeline• Your profile – where you see your bio, photos, posts, etc• Lists• An optional way to organize your friends• Ticker• On the right-hand side of your account, lets you see all your

friends’ activity in real-time• Subscribe• Subscribe is a way to hear from people you’re interested in,

even if you’re not friends. Also a way to fine-tune your News Feed to get the types of updates you want to see.

• Messenger• Free calls using the Messenger APP.• Pinning• Pin a post to the top of your timeline by clicking the pencil icon

to keep this post on the top of the page (remains for 7 days).


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• Highlighting• Highlight a post by clicking the star icon; this will make the post

cover both columns of your timeline.• Scheduling• Schedule a post to appear at a later time by clicking on the

clock icon.• Tagging• By using the @ sign you can tag a person, place or business by

simply typing @username/business name. Note: Business pages are not allowed to tag people.

• Events• You can create an event and invite people. Use it to provide

details of upcoming events and keep a head count of people who plan to attend.

• Notes• You can use this for longer text with photos. The top portion

posts to your timeline.


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To share?

1. Video (least common content of big four shared)

2. Photos3. Links (most common)4. Status updatesa. Think high sharing value!b. Post content from other sourcesc. Be uniqued. Be distincte. Be freshf. Be relevant

1. Full birth date, place2. Your mother’s maiden name3. Your home address4. Long trips away5. Short trips & check-ins6. Inappropriate photos7. Confessionals8. Your phone number9. Vacation countdowns10. Child’s name11. Risky behaviors12. Home layouts13. Your profile as “public,” or available on

“public search”

Or not to share!

More: What NOT To Post On FacebookMore: What consumers share on Facebook -- and why

http://www.huffingtonpost.com/2010/11/01/what-not-to-post-on-facebook_n_764338.html

http://www.imediaconnection.com/article_full.aspx?id=31503

Social Media 101: Twitter

• Twitter is how many people receive or search for breaking news. Sandy Hook Elementary School shootings – ER new to get ready thanks to physicians on Twitter.

• A record for number of tweets per minute was broken at 11 p.m. on Nov. 6 when Obama’s reelection was announced with a whopping 327,452 tweets per minute!

• Obama’s Twitter account sent out a congratulatory tweet of a photo him and First Lady Michelle Obama. It was retweeted more than 770,000 times.

• This shattered the previous record by three times!

• More than 31 million election-related tweets were sent out on Nov. 6.

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But then came this tweet from Ellen DeGeneres from the 2014 Oscars.As of March 12 it had been retweeted nealy 3.4 million times! 8


• Think of Twitter as a mini-blog. Or, to be more exact, a micro-blog.

• Allows users to send text-based updates called tweets, up to 140 characters long.

• As of March 2014 there are over 230 million active users who generate more than 500 millions tweets daily.

• Service is public by default and it is far more accessed by mobile device than by desktop.

• Careful with trusting accuracy of tweets – remember the false Boston bomber rumors.

• Demographic is younger. More popular among African Americans.

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Twitter was founded in March 2006, but soared in popularity after 2007 SXSW.

More on Wikipedia.

http://en.wikipedia.org/wiki/Twitter


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http://www.pewinternet.org/2013/12/30/demographics-of-key-social-networking-platforms/

• Much lower usage of internet users than Facebook

• Equal among men and women

• Large disparity in age groups with 18 to 29 year olds being the heaviest users

• Income, education and location are not factors.




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Stage 1 – Denial(“Twitter is a waste of time.”)

Stage 2 – Anger(“Why would I care about what people are having for breakfast?”)

Stage 3 – Bargaining(“I’m only signing up because my friends are on there.”)

Stage 4 – Depression(“It doesn’t make any sense.”)

Stage 5 – Acceptance(“I get it!”)

From The 5 Stages Of “Getting” Twitter

http://www.mediabistro.com/alltwitter/getting-twitter_b9660






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Stage 5 – Acceptance (“I get it!”)

Many people don’t get to this stage, abandoning their Twitter accounts somewhere between bargaining and depression. But for those that do it’s totally worth it. They keep plugging away, keep reading, keep learning, keep asking questions and keep doing it.

Suddenly, the light bulb goes on. Nobody can tell you what Twitter is, because Twitter isn’t any one thing. You have to find out for yourself. Then, suddenly, it’s your Twitter. You own it. You shape it. And you get it. It’s a beautiful moment. And often those who were the most resistant, and the most critical, become the biggest evangelists.

-- From The 5 Stages Of “Getting” Twitter


Social Media 101: Twitter Anatomy

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Twitter Feed: Here you’ll find tweets (messages) from people you subscribe to (follow). You can do just about anything from here.

Social Media 101: Twitter Anatomy

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Your PageHere you’ll see all of the tweets (messages) you’ve created or retweeted (RT).

Social Media 101: Twitter Vocabulary

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@reply

Username/Handle

Hash tag

DM

The @reply means a Twitter update (a tweet) that is directed to another user in reply to their update.

The name of a user preceded by @

A hash tag or hashtag is a way of organizing your updates for Twitter search engines.

Direct message is a private message between users. It appears in your in box.


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That’s not a real word! What the heck is a hashtag?hash·tag: On social-networking websites, it is a word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it: The hashtag #bostonmarathon was one of several used during the Boston bombings.

Boston marathon hashtags: Wall Street Journal

Graphic from Mashable.com


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RT

MT

Retweet is used to show you are tweeting something posted by another user. The format is “RT @username.”

Modified tweet is similar to RT but you are acknowledging you’ve made a change.


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Why should I use it?

1. Micro-blogging2. Quick answers3. Finding a job4. Text-meets-conference call5. Venting (Keep it clean)6. Keeping up with your team7. Movie, restaurant reviews8. Political, social causes

1. @Replies2. Retweets3. Blog Posts4. “As-It-Happens” Updates5. Photos6. Questions7. Answers8. Maladies9. Celebrations10. Digital small talk

Finding my Twitter voice


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Be helpful.Be relevant.

Engage.Share.

Don’t:Be annoying.

TWEET IN CAPS!Brag or over-promote you/your company.

Be toxic.Be illiterate.

Whine.Do: