Uncle Chipps – Bole Mere lips, I love Uncle ChippsBrand History

Launched in 1992, Uncle Chipps was a pioneer in branded potato chips in India.

The brand was acquired from Amrit Agro Ltd. in 2000 by Frito-Lay India. The extremely popular brand has grown from strength to strength post acquisition with consumers feeling a very strong connection with it. Uncle Chipps is'warm playful, lively, companionable and traditional-at-heart', just like the Uncle everyone in the family related to and no family gathering is complete without!

Brand Advantage

Quality Standards

It starts on farms in select regions across India where the best potatoes are specifically grown for Frito-Lay to make great tasting chips. Upon arrival at plants, it can take as little as 24 hours for the chips to be made. This is how Uncle Chipps Chips are made:

1. Wash - the potatoes are thoroughly bathed in water. 2. Peel - next, we gently peel so that the skin comes off, and the flavor remains. 3. Slice - the potatoes are thinly sliced and rinsed again to remove any remaining starch. 4. Cook - then the slices are cooked to a crispy crunch in one of the healthiest oil there is, Rice Bran Oil. 5. Season - finally the chips are topped off with a mouthwatering sprinkle of salt or seasoning.

The potatoes have now become delicious chips and are packed and delivered to a store near you.  

Aliva – Badlein apni shaam ka swaad?About the Brand With the launch of Aliva, FritoLay India aims to create a new segment of great tasting baked savoury crackers.

After Kurkure's enormous success, Aliva marks FritoLay India's creation of yet another category – borrowing ingredients & textures from biscuits & flavourful experiences from namkeens. Aliva is a product range developed in India especially for the Indian consumer & is a significant step in the company’s journey of portfolio transformation towards providing healthier and tasty snacking options in line with local consumer needs.

QUICK BRAND FACTS?

Aliva was launched in June 2009 Aliva breaks the clutter in the cracker segment with its unique combination of stimulating authentic Indian

flavours & good ingredients like wheat and lentils Aliva is a baked product with zero transfats & zero cholestrol Aliva comes in a premium standee pack that is a first in this category Aliva has an iconic product shape that has even been granted a design registration Aliva comes in a premium standee pack that is a first in this category Aliva has a range of 4 distinct Indian flavours that have been inspired by local spices unique to different parts

of the country Aliva is available in two pack sizes – Rs 12 & Rs 5

Cheetos    Brand HistoryCheetos, a global brand, launched in India in 1995 has been positioned as a brand which inspires imagination and a sense of adventure and fun.

Brand AdvantageWhy is Cheetos good for you?

All Cheetos products are made with healthier oil - Rice Bran Oil. This has led to a reduction in saturated fat by 40% in Cheetos products.

In two of our biggest variants (Masala balls & Cheese Puffs) we have reduced fat by 10% through product improvement initiatives even as we maintain their taste profiles.

Cheetos tangy loops & Cheese balls are made from wholegrain which makes snacking healthier. The new launch under Cheetos Whoosh is a source of Vitamin A.

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Chester Cheetah is Cheetos' brand mascot. Chester Cheetah is the "Cool Cat" who accompanies kids in their adventures. Chester is wild and witty, wears cool sun glasses and is great fun to be with. Most importantly, Chester Cheetah is crazy for Cheetos.

Kurkure - Tedha Hai Par Mera HaiBrand HistoryLaunched in 1999 , this perfect 'namkeen' snack, fully developed in India, has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008], well-known actors in Indian Cinema.

About the BrandBrand PromiseKurkure is a crunchy new age namkeen snack brand which symbolizes light hearted fun.

Embodying the spirit of India, Kurkure has found a home in the hearts & minds of all and enjoys the position of a strong Lovemark brand in India.

The spirit and twinkle of Juhi's personality complements and embodies what Kurkure stands for. Over the years, Kurkure has journeyed effortlessly from being a snack with a twist to being an integral part of the tea time menu to being an embodiment of lovable human 'imperfections' or 'tedhapan'.

Brand Advantage

- Cooked in RBO (Rice Bran Oil), Kurkure has 40% less Saturated Fat, Zero Trans Fats and No Added MSG. - All the raw materials used in Kurkure comply with the Prevention of Food Adulteration Act and Rules that govern the manufacture, distribution and sale of Kurkure. - All ingredients are such that are used daily in all households today for preparation of various edible items.

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Launched in India in 1999 Kurkure Desi Beats; an exciting new range Kurkure has 40% less Saturated Fat, Zero Trans Fats and no added MSG

Lay’s - Be a Little DillogicalBrand HistoryLay’s - world’s largest and favorite snack food brand, has also steadily established itself as an indispensable part of the “snacking culture” in India since its launch in 1995.

Lay’s, with its irresistible tastes, international & Indian flavors and young imagery has established itself as a youth brand and continues to grow in the hearts and mind of its consumer!

Brand Advantage Lay’s is a SNACKSMARTTM product is 100% vegetarian

Quality Standards

Lay’s is made in automated plants in three locations – Channo (Punjab), Kolkata and Pune. These plants are also audited and certified by various external agencies. These certifications include

HACCP (Hazard analysis & critical control point), Certification by TQCSI (Australia), which confirms that products are manufactured in Food Safety Environment

& manufacturing has adequate controls to ensure product tracking, AIB International: one of the best auditing body which confirms process and product safety. Our plants are ISO 14000 certified which confirms that the manufacturing process ensure environmental

safety. Our plants are also certified to ensure that the product, process, environment and people safety have been

maintained at very high level and this certification is issued by OHSAS 18001 (Occupational Health & Safety Assessment Series – USA)

QUICK BRAND FACTS

Lay’s is a SNACKSMARTTMproduct. Lay’s is made with India’s best quality fresh potatoes, simply sliced and cooked in Rice bran oil, and then seasoned with delicious flavors! Lay’s also answers the call of the ever growing ‘health-consciousness’ trend in India. It now has 40% less Saturated Fat, Zero Trans Fats and no added MSG!