Indian RetailUnmanned/IT Enabled stores

Apurb SinhaExecutive – PGDM

2010 - 11

Indian Retail

Well Organized – Beautiful Go-down

Question

• Willing buy grocery on Sundays?

• Willing to stand in long queue?

• Satisfied with the mall staff?

• Smart phone users?

Problems

Retail space rental

Expensive and unskilled manpower

Changing Indian Customer

Statistics

Source : KPMG India

Proposed solution

• Unmanned Stores

• Limited staff stores

Proactive Solution

Customer Use case

• Walk in• Allotted a handheld smart device/ Use own smart

phone• Login • Create a shopping list/ access your old shopping list• Walk around the shelves• Scan the barcode or the identification code allotted

to the products• Select the quantity

Customer use case

• Select payment mode• Select delivery mode– Self collect ( charge extra)– Home delivery ( Discounts)

• Connect the device to the available ports/POS• Make payment• Go and enjoy the top floor of the mall

Store Use Case

Costing

• Smart Device : 5000k• Cost of software : – 20 Man-days for development– Free apps on the internet

• Connect to existing ERP

Limitations

• Not open to every shopper

• Dependence on technology

• Strong Home delivery system

Advantages

• Optimized cost – Save on rentals– Save on staff

• Optimized resources– Improve labor productivity– Manage Inventory– Use existing ERP and delivery system

• Use of technology ( Blackberry section, SIS)