TO CALL-TO-ACTIONS

Ultimate Guide

That Convert Like Crazy

Make it Personal and Benefits-Oriented

• A good CTA is always specific and provides value.

• Don’t just write vague directions such as "Click Here" or make it all about you

• Try reframing your CTA from the point of view of your audience.

• Craft your benefits statement as a command e.g. ”Don’t let another day pass without letting (Service/Product Name) work for you."

Don't Make It Too Much Hard Work For Your Readers

• Stick to one or two CTAs that your readers or users can choose from

• Use simple language that’s risk-free and highlights why it is safe to follow your CTA.

• Use the voice of your customer to make your CTA irresistible. e.g. “Give me my free trial”

Have a Bright CTA Button

• The text on your CTA buttons should always be action-oriented.

• Replace boring words like “enter” and “submit” for words like “get,” “receive,” and “try.”

• Take into account your button colors. It’s often thought that red CTA buttons work best.

• Like any advice, you have to know if it would also hold the same results for you, which you can do through testing.

• Button shapes also perform well depending on a number of factors. Test button shapes as well so you’ll know what works best for you!

Include Urgency Subtly

• Creating urgency in your CTAs is essential so that your visitors convert.

• This is a staple best practice since it gives people a deadline to commit the action.

• Without urgency, your visitors will often delay and forget what you’re offering.

• To convey urgency, let them know that they’re missing a great opportunity if they pass up your product/service offer.

• Amazon uses this to great effect by including calls to action such as “Buy now and get 30% off.”

• A good approach would be to show them an introductory price and provide a discounted offer that’s only available for a short

Other Factors That Make For an Effective CTA

• Have a CTA that coincides with natural user flow. Don’t put CTAs in the beginning before they had a chance to get to know your product.

• Call-to-action buttons placed in the bottom or right area of content typically outperforms other placements.

• Make use of white space. Don’t clog the surroundings of your CTA buttons with a lot of unnecessary elements that can block user attention.

• Don’t overwhelm them users with choices since it heightens chances of indecision.

• If you have to absolutely include different button options, give importance to one so your users can be guided to the right path.

Breakthrough WritingServices.com

I hope this ultimate guide on crafting CTAs that convert like crazy was helpful. I'd love your feedback

and would love to receive any questions you may have. Feel free to let me know what you think and

best of luck to your business!

• jeanne@breakthroughwritingservices.com