#ukhug 2016: inbound growth, marketing that ignites sales - babelquest

Download #UKHUG 2016: Inbound Growth, Marketing that Ignites Sales - BabelQuest

Post on 09-Jan-2017

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  • Inbound Growth Marketing that ignites sales

  • Whyalign?

  • www.stateofinbound.com

  • Marketing and Sales alignment checklist

    Definethecommonlanguage Setgoalsonquan6tyandvalue Agreeonqualifica6oncriteria Automatetheprocessasmuchaspossibleforspeed Providecontextfortheconnec6on Askques6ons,dontpitch Createmul6pleconnec6onaDempts Definetheoutcomesadvance,nurture,disqualify(withwhy) Review,learn,improve,repeat.Marke6ngandSalesmustworktogethertosolvethechallengeforthebuyer!

  • Parting thought

    The new reality is that we as buyers are in control. To the buyer, the buying experience is what differentiates us from our competitors. We must now see marketing and sales as services we provide to our future customers.

  • Whathappenswhenyougetitright?

    hDps://www.babelquest.co.uk/blog/integra6ng-inbound-marke6ng-and-sales-boosts-growth-for-it-innovators-lan3

  • UK HUG Presentation EricScreen Shot 2016-10-07 at 5.22.47 PM