ueda annual summit 2014 - awards of excellence - leadership and collaboration - entrefest

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UNIVERSITY ECONOMIC DEVELOPMENT ASSOCIATION CONFERENCE ROB WILLIAMS | PATRICK LUENSMANN UNIVERSITY OF NORTHERN IOWA – REGIONAL BUSINESS CENTER

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Understanding that small business owners benefit and learn best from interacting with their like-minded peers; a collaborative group of Iowa service providers joined forces in 2007 to plan what would become EntreFest – a venue for Iowa small businesses to come together to learn, share, and celebrate being an entrepreneur in America’s heartland. EntreFest has been held annually since February 2008, and moves to different locations throughout the state, so that all small businesses will have the opportunity to attend a conference close to ‘their back yard”. What began as a small gathering of main street business owners has expanded to become something so much more. In 2013 UNI entered into a public-private partnership with a small socially minded startup called Seed Here Studio to help our team re-envision what EntreFest could be. The goal from the start was exceedingly lofty; to attract entrepreneurs from every segment of the entrepreneurial stack- from micro-enterprises, small business owners, innovators, and even a venture company wanna-be (or two) and to maintain our pull with our public sector partners that we had attracted to the event in previous years. Billed as Iowa’s most comprehensive entrepreneur event, EntreFEST would redefine the way that conferences for entrepreneurs could be held. This reimagined model can be implemented in other communities, regardless of size, entrepreneur composition, or willingness of public sector partners to participate, primarily because when an event is entrepreneurially driven, business owners and the public sector will respond. View the full case study at: http://universityeda.org/value-to-members/best-practice-sharing/awards-of-excellence/2014-awards-of-excellence/awards-of-excellence-2014-finalists/entrefest/

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Page 1: UEDA Annual Summit 2014 - Awards of Excellence - Leadership and Collaboration - EntreFest

UNIVERSITY ECONOMIC DEVELOPMENT ASSOCIATION CONFERENCE

ROB WILLIAMS | PATRICK LUENSMANN

UNIVERSITY OF NORTHERN IOWA – REGIONAL BUSINESS CENTER

Page 2: UEDA Annual Summit 2014 - Awards of Excellence - Leadership and Collaboration - EntreFest

No Conference -> Let’s Make One!

Timeline

Idea Planted by UNI Team in 2007 after seeing a gap

Roundtable Engaged & Planning Committee Formed

First Conference Held in 2008

Page 3: UEDA Annual Summit 2014 - Awards of Excellence - Leadership and Collaboration - EntreFest

EntreFest! Matures

Leadership & Collaboration

Partnerships Formed Every Year with City, Chamber, Main Street Orgs, etc

Expanded Planning Committee

Over 1,000 Iowa small business owners touched

Iowa Service Provider Smorgasboard

Successful Five Year Run

Inspiration & Innovation

Traveling- highlighting five entrepreneur communities

Surprise and Delight

Informational Sessions on Emerging Technologies, Social Media, Guerilla Marketing

Inspiring Speakers Recruited

Page 4: UEDA Annual Summit 2014 - Awards of Excellence - Leadership and Collaboration - EntreFest

Eschewing the Conference Model

Entrepreneurs Leading New Models

BarCamp

1 Million Cups

Startup Weekend

Our Approach:

Listen, Imagine, Collaborate, Evaluate

We need entrepreneur partners...

Page 5: UEDA Annual Summit 2014 - Awards of Excellence - Leadership and Collaboration - EntreFest

A New Collaboration Begins

Public/Private Partnership Formed

Reimagined “EntreFEST”

Page 6: UEDA Annual Summit 2014 - Awards of Excellence - Leadership and Collaboration - EntreFest

New Conference Born

Page 7: UEDA Annual Summit 2014 - Awards of Excellence - Leadership and Collaboration - EntreFest

Collaboration at Work

Speakers

Venue

Content

Page 8: UEDA Annual Summit 2014 - Awards of Excellence - Leadership and Collaboration - EntreFest

Impact and Outcomes

Attendance Records Broken, and Unprecedented

New Relationships Forged in Entire Entrepreneur Stack

Several Startups Launched

Major Media Coverage of Innovation in Iowa

Page 9: UEDA Annual Summit 2014 - Awards of Excellence - Leadership and Collaboration - EntreFest

Sustainability

Shared Ownership

Constant Relevance

Broad Audience

Institutional Support

Page 10: UEDA Annual Summit 2014 - Awards of Excellence - Leadership and Collaboration - EntreFest

Scalability & Replicability

Open Sourced EntreFEST

Multi-State Attraction

Shared Ownership and Resources

Universities Best Positioned to Lead or Support

Page 11: UEDA Annual Summit 2014 - Awards of Excellence - Leadership and Collaboration - EntreFest

Come to EntreFEST 2015!

May 20-22, 2015

Iowa City, IA

http://www.EntreFEST.com

Join us at EntreFEST 2015