ucsf llp digital health - value propositions v2

Download Ucsf llp   digital health - value propositions v2

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  1. 1. Value PropositionsLean Launchpad: Digital Health UCSF Entrepreneurship CenterOctober 1, 2013Abhas Gupta, MDMohr Davidow Ventures@abhasguptamd
  2. 2. HC Costs are a BFDHealthcare costs will be the preeminent social and political issue of the next decade
  3. 3. What is Digital Health?SoftwareHealthcare+/- Consumers Venture Prole:Fast to fail, low capital intensity, highly scalable, +/- regulatory burden
  4. 4. Why now? Technology AdoptionDataEvolving Business ModelsACOsCapitationConsumer Reach
  5. 5. Business Model CanvasProduct/Market Fit, Customer Growth, Revenue and Costs, Partnerships and Operations
  6. 6. Broader Context Competitive Landscape Regulatory Changes Industry TrendsBecome your own expert!
  7. 7. Value PropositionsThis WeekNext Week
  8. 8. Key Customers ConsumersEmployersInsurers + GovernmentProvidersProducers
  9. 9. Learning Loops ConsumersEmployersProvidersMVP?MVP?MVP?Insurers + GovernmentProducersMVP?MVP?Hypothesis, Experiment, Data, Insight
  10. 10. Consumers ConvenienceLower CostsBetter Quality(perceived)Other Factors: Privacy, social, comfort, delight, decision support, outcomes...
  11. 11. Employers Lower CostsProductivity Work outputEngagementAbsenteeismOther Factors: Lower administrative burden, hiring advantages, culture, ...Employee Satisfaction
  12. 12. Providers What is their business model? Fee-for-ServiceAt-Risk!!ReimbursementProductivity...Retention Cost Reduction (Outcomes,Technology)In-NetworkProductivity
  13. 13. Insurers + Government Core Business !ProductivityProvider OfferingsAcquisition/RetentionRisk Analytics Compliance!As Fiscal Intermediaries: Consumers(Self-Insured) Employers
  14. 14. Producers Pharma, Medical Devices, Cloud-based EMRs Increase Sales of Existing Business Enter New Lines of Business Cost & Risk ReductionCore functions -> Enterprise SaaS opportunities
  15. 15. Key Customers ConsumersEmployersInsurers + GovernmentProvidersProducers
  16. 16. This Weeks BIG IDEA Strength of Value Proposition is proportional to Pricing!ROI > Outcomes > Access > Convenience
  17. 17. Looking Ahead Product & MVPs: 10-20 interviews with key customers/users!Efciently Sample Customers: Start with breadth, transition to depth!In 2 weeks, you should have Product/Market Fit down cold!This WeekNext Week
  18. 18. Our Contact Information agupta@mdv.com@abhasguptamdlinkedin.com/in/abhasguptamdkyra.davis@ucsf.edu@kyradavislinkedin.com/in/kyradavis