ucsf id standards mar07 · presentation folders business system presentation folders 66 pocket...
TRANSCRIPT
business system
secti
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60
contents
introduction .............................................................................................................61
role of the seal .........................................................................................................62
business cards ........................................................................................................63
letterhead ................................................................................................................64
envelopes and mailing labels ...................................................................................65
presentation folders .................................................................................................66
other materials available ..........................................................................................67
powerpoint presentations ........................................................................................68
University of California, San Francisco | Public Affairs | Visual Identity Standards
introduction
The business system is the most widely used communications tool at UCSF. Each
component of that system (individually and as a whole) supports the impression of a coherent
visual identity for the institution. Consistent use demonstrates that each division, unit, etc.
values its affi liation with UCSF. And so, variation within the business system is not authorized.
The two-color business system is printed in UCSF teal and black. It features the two-color
signature along with a keyline rule and the University of California seal, which appears as a
screen of teal.
Unless otherwise noted, all stationery items are printed on Everest 100% Post-Consumer
Waste Paper. Everest, a premium writing, text and cover stock, is an alternative to traditional
virgin tree fi ber paper. It offers superior formation, high (90) brightness and excellent opacity.
All stationery items are acid-free, completely recyclable and printed using soy-based inks.
To order stationery, please contact Documents, Media & Mail (visit www.campuslifeservices.
ucsf.edu/documentsmail).
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University of California, San Francisco | Public Affairs | Visual Identity Standards
role of the seal
The key graphic element used throughout the UCSF business system is the University seal. The seal is one of the most enduring symbols of the University of California. It was designed by Tiffany & Company of New York, and adopted by the University’s Board of Regents in 1910. The seal speaks to the history, tradition and distinctiveness of the University of California.
The seal represents any offi cial University or campus purpose. Using the UCSF signature in conjunction with the seal reinforces the relationship between UCSF and the UC system. For more information on the seal and its proper use, please visit: www.universityofcalifornia.edu/graphicresources.
the university of california seal
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University of California, San Francisco | Public Affairs | Visual Identity Standards
business cards
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standard information
University of California, San Francisco
Ann Other
Title Here
School of Dentistry, Office of the Dean
513 Parnassus Avenue, S 630
San Francisco, CA 94143-0430
tel: 415/123-4567, fax: 415/123-4567
email: [email protected]
www.ucsf.edu
extended information
visually impaired back colored back with tagline
There are two format options for our business cards: The regular text version allows for a standard amount of text, while the extra text version incorporates room for several additional lines of information. The URL for the main page of our website (www.ucsf.edu) is always included to facilitate contact with and obtain information about UCSF in the online environment and thereby promote UCSF’s web presence.
In certain instances, it may be important to include a departmental or divisional link/sub-URL instead of or in addition to www.ucsf.edu.
The back of the business card bears the UCSF tagline reversed out in white against a UCSF teal background.
To order stationery, please contact Documents, Media & Mail (visit www.campuslifeservices.ucsf.edu/documentsmail).
513 Parnassus Avenue, S 630
San Francisco, CA 94143-0430
tel: 415/123-4567
fax: 415/123-4567
email: [email protected]
www.ucsf.edu
University of California, San Francisco
Ann Other
Title Here
School of Dentistry
Office of the Dean
Ann Other
Title Here
School of Dentistry, Office of the Dean
513 Parnassus Avenue, S 630
San Francisco, CA 94143-0430
tel: 415/123-4567, fax: 415/123-4567
email: [email protected]
www.ucsf.edu
University of California, San Francisco | Public Affairs | Visual Identity Standards
The offi cial UCSF two-color standard letterhead is shown below, along with an example of departmental letterhead. To order stationery, please contact Documents, Media & Mail (visit www.campuslifeservices.ucsf.edu/documentsmail).
Paper is 100%
Post Consumer Waste.
Processed Chlorine Free
University of California
San Francisco
NameTitle
2 Koret Way, N 319Y
San Francisco, CA
94143-0604
tel: 415/123-4567
fax: 415/123-4567
letterhead
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letterhead (department and standard)
2 Koret Way, N 319Y
San Francisco, CA
94143-0604
tel: 415/123-4567
fax: 415/123-4567
Paper is 100%
Post Consumer Waste.
Processed Chlorine Free
University of California
San Francisco
School of NursingOffice of the Dean
department
letterhead has
tier 2 or tier 3
signature, plus
specifi c contact
information in
left column
University of California, San Francisco | Public Affairs | Visual Identity Standards
The offi cial UCSF standard #10 envelope and 9" x 12" catalog envelope are shown. Other envelopes available are: #10 window envelopes, #9 return envelopes, and 10" x 13" envelopes.
Mailing labels are available in two sizes: 3" x 5" (shown) and 4" x 5".
To order stationery, please contact Documents, Media & Mail (visit www.campuslifeservices.ucsf.edu/documentsmail).
envelopes and mailing labels
envelopes (#10 and 9" x 12") and mailing label
enve
lop
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nd
mailing la
bels
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65
0452
School of Medicine
Department of Anatomy
513 Parnassus Avenue
S 1334
San Francisco, CA
94143-0452
University of California
San Francisco
0640
School of Dentistry
Department of Cell and Tissue Biology
521 Parnassus Avenue, C 734
San Francisco, CA 94143-0640
University of California
San Francisco
0622521 Parnassus Avenue, C 156
San Francisco, CA 94143-0622
University of California
San Francisco
School of Pharmacy
University of California, San Francisco | Public Affairs | Visual Identity Standards
Presentation folders (9" x 12", in teal or white, with 2 inside pockets).
To order stationery, please contact Documents, Media & Mail (visit www.campuslifeservices.ucsf.edu/documentsmail).
presentation folders
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pocket folders (white and teal)
University of California, San Francisco | Public Affairs | Visual Identity Standards
The University also has a variety of other stationery items available. These include: notepads (5.5" x 8.5", either standard or departmental) and fold-over notecards and envelopes.
To order stationery, please contact Documents, Media & Mail (visit www.campuslifeservices.ucsf.edu/documentsmail).
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other materials available
notepads note cards
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University of California
San Francisco
School of MedicineOffice of the Dean
Ann OtherTitle Here
513 Parnassus Avenue, S224
San Francisco, CA 94143-4567
tel: 415/123-4567
email: [email protected]
University of California, San Francisco | Public Affairs | Visual Identity Standards
Many departments use PowerPoint presentations when speaking to external and internal audiences. To ensure consistency of the brand in this medium, UCSF-branded PowerPoint templates are available. Using these templates helps to further increase recognition of our institution and contribute to the coherence of the brand.
For questions about UCSF-branded templates, please contact UCSF Public Affairs ([email protected]).
A key point to consider when developing PowerPoint presentations is to feature concise points or “bulleted” messages in a visual format that supports their clarity. The PowerPoint fi le is an aid to your presentation and should not appear crowded or contain large amounts of information. This may entail distributing infor-mation (text, diagrams) across a larger number of slides (pages) than one would in a standard, 8.5" x 11" paper presentation.
powerpoint presentations
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resenta
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teal, white or black templates