uc riverside 2014
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
UC Riverside Summer Session Online Marketing/Print/Social Media/Email
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com
Banner Ads, Newsletter Advertising, Editorial Postings and Dedicated Emailing were all utilized to promote the UCR.
• Social Media Campus Circle utilized its own Social Media channels to promote the school. We disseminated content through our Facebook and Twitter accounts.
• Street Marketing – Postcard distribution at Campus Circle events • Print Advertising – In Campus Circle newspapers The following report includes examples of our outreach for UCR.
Print Advertising #1
Print Advertising #2
Print Advertising #3
Print Advertising #4
Print Advertising #5
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 4.5mill. Clicks – 5,450.
Banner Stats
Dedicated Email
Delivered – 22,713 (3X) Opened – 6,600
Campus Circle
Newsletter
Banner/Email/Newsletter Stats
Online Content
Page Views to date – 773
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Film Trailer
Page Views – 113
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month