Brought to you by TecnoKal Media ServicesIndependent UBM PlasticsToday RepresentativePlasticsToday@tecnokal.com

The Power of Partnering with UBM Canon Marketing Services

Partner with UBM Canon Marketing Services and collaborate with a dedicated team of marketing professionals that consult with you and operate as an extension of your own marketing department Align your message, brand and products with the leading B-to-B media and events company dedicated exclusively to the global $3.0 trillion advanced manufacturing sector Global reach to an active, engaged community of decision makers

Overview

The Power of Partnering with UBM Canon’s Content Team

UBM Canon’s content teams provide in-depth coverage and analysis of news, information as well as relevant educational resources and industry intelligence to a dynamic audience of over 900,000 industry professionals

Position your company with the power of leading industry brands and content leadership, setting you apart as a thought-leader, educator, and topic expert

Overview

Marketing Services – A 360◦ Product Offering

UBM Canon Marketing Services provide a comprehensive product offering delivering:– Branding– Increased awareness– Qualified lead

generation– Lead nurturing

opportunities – Accelerated sales cycle

and extended reach to a powerful, engaged audience

360◦ Product Offering

Overview

Marketing Services – A 360◦ Product Offering

Utilize our portfolio of services to reach decision makers at every stage in the purchasing and product cycle with business information, resources, and tools that engage and assist your target audience in making informed business decisions

Content Marketing

Lead/Sales Life Cycle

Research

Event Marketing

Community Creation

Overview

Branding/Awareness

Webcasts

With a UBM Canon webcast, you can introduce, educate, and place your products and services in front of an active and qualified audience interested in your topic and generate leads from attendeesWebcasts increase current and future customer-base knowledge around your offering and accelerate product adoptionWe offer a range of packages to fit your budget and strategic goals including live/semi-live, on-demand, and editorial webcasts

Webcasts

Webcast Packages

Webcasts

On-Demand*

• Listed on brand site of your choice

• 1 year archive with lead reporting

• 2 promotions to brand audience

• 20 min. On-Demand recording

$5,000 net

*Client provides content, editorial moderation not included

Live*

• Listed on brand site of your choice

• 1 year archive with lead reporting

• Targeted promotional campaign to brand audience for live date

• 45 min. event with live date

• 15 min. live Q&A• Moderated by UBM

Canon editorial

$8,000 net*

*Sole sponsor, multi-sponsor option available

Editorial

• Listed on brand site of your choice

• 1 year archive with lead reporting

• Targeted promotional campaign to brand audience for live date

• 45 min. event with live date

• 15 min. live Q&A• Speaker selected and

moderated by UBM Canon editorial

Option A – Sponsor editorial webcast, receive registration list - $8,000 net

Option B – Editor works with you directly to create custom content -$15,000 net

White Paper Programs

White papers provide quality content and education on your solutions that answer the problems and project needs of readers

Provide information in a non-sales format that assists the reader in making informed decisions on products and services

Enable you to share quality content with a targeted audience and generate highly qualified leads

Transform your white papers into a long-term lead generation engine with a white paper campaign

White Papers

White Paper Programs

White Papers

White Paper Promotion Package

• Promoted and listed on brand website of choice

• 1 year archive with lead reporting

• 1x promotion in brand of choice monthly newsletter

$3,000 net

White PaperEnhanced Promotion

Package

• Promotion of white paper to pre-select audience of up to 8,000 titles

• Lead generation report provided

• 1x promotion in brand of choice monthly newsletter

• 1 year archive lead reporting

$4,900 net

Custom White PaperProgram

• An editorial selected writer will work with you to write a 2-3 page white paper

• Customized white paper you can repurpose on your website and in marketing campaigns

• Plus – White Paper Enhanced Promotion Package

$7,500 net

Live Events

UBM Canon Live Events bring together our trusted brands, content expertise, and a qualified audience to create a custom event that highlights your message and objectives

Live Events

Utilize UBM Canon resources to build a world-class live event

• Qualified database of 900,000 decision-makers

• Content creation expertise• Brand credibility – over 30 years

experience with industry leading brands

Leverage existing UBM Canon relationships• Event companies: AV, hotel, production,

speakers bureaus

Scalable programs and opportunitiesCustom programs, US-based or Globally

• “Packaged” forums • Roadshow programs• Roundtables/Panels• Speaking sessions

Event services (based on your needs): • Content development• Audience recruitment• Logistics• Show management, etc.

Live Events

How It Works

Strategic Positioning and Program DevelopmentDemographic AnalysisContent DevelopmentSpeaker ManagementAudience AcquisitionRegistration and ReportingTurnkey Event LogisticsPost Event Summary and Analysis

Pricing varies by event

Live Events

Your CompanyMessage

Custom eNewsletters

Target leading industry decision-makers by sponsoring custom e-newsletters Effective way to announce your latest products, services, and events where you will be exhibitingDrive website trafficBuild brand awareness

Custom eNewsletterFeature article contribution provided by the quality editorial teams within UBM Canon, developed hand-in-hand with you to best align the resources & solutions the sponsor can provide. A section of the e-newsletter will be entirely devoted to content provided by the sponsor, including URL/link of your choice. Topics include: Late breaking news, trends, topic specific articles on leading brand websitesOne blast sent to a selection of up to 15,000 subscribers pulled from our Master Database of OEM professionals. Standard email metrics (open and click report) provided.

$8,000 net

Custom eNewsletters

Research

Surveys – Conduct research surveys to take the pulse of your target audience before

planning a marketing campaign, launching a new product, or to determine brand health

– Typical surveys can include questions around purchasing influencers, buying trends, brand preference, technology trends and areas of interest/focus of your client base

Research

Research

Surveys • Conduct survey to pre-selected titles from UBM Canon database of industry professionals

(includes 8,000–15,000 titles, depending on investment and target audience

• Client develops research questions for the survey

• Editorial/marketing team will provide advice and editing assistance

• Final research questions are due to our Marketing Services team 2 weeks prior to deployment (for review and email set-up)

• The survey will be sent out anywhere from 2-3 times over 2-4 weeks

• Goal is to receive a 2% minimum response rate

• Giveaways are suggested as an incentive to complete the survey. Giveaways are included in the research/survey program depending on investment level

$5,000 - $12,000 net

Research

The Power of UBM Canon Marketing Services

With UBM Canon Marketing Services, you can create integrated campaigns or stand-alone marketing elements to target an active community of industry decision makersWe take the time to understand your program objectives, target audience, provide content leadership to connect with that audience and create a program that meets your performance (ROI) metricsWe help determine the right product mix and media channels to reach the right targeted audience/customerWe deliver a results-oriented program to meet your objectives and ensure ROI

Summary

Contact: TecnoKal Media ServicesIndependent UBM PlasticsToday RepresentativeEurope, Middle East, South America

PlasticsToday@tecnokal.com